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MCQOPTIONS
This section includes 233 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The products that consumer doses not really consider buying is classified as |
| A. | unsought consumer products |
| B. | sought services |
| C. | sought industrial product |
| D. | unsought augmented product |
| Answer» B. sought services | |
| 52. |
The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as |
| A. | target profit pricing |
| B. | break-even pricing |
| C. | perceived value pricing |
| D. | target return pricing |
| Answer» D. target return pricing | |
| 53. |
The market segment which is large enough or profitable enough to be served is known as |
| A. | attainable segment |
| B. | measureable segment |
| C. | accessible segment |
| D. | substantial segment |
| Answer» E. | |
| 54. |
The product quality level is considered as part of |
| A. | actual product |
| B. | augmented product |
| C. | de-augmented product |
| D. | customer value |
| Answer» B. augmented product | |
| 55. |
Aspect affecting supplies are |
| A. | good's own price |
| B. | prices of related goods |
| C. | price of inputs |
| D. | all of these are shifters |
| Answer» E. | |
| 56. |
If the total cost is $70000 and the level of production is 30000 units then the average cost will be |
| A. | $2.33 |
| B. | $3.33 |
| C. | $4.33 |
| D. | $5.33 |
| Answer» B. $3.33 | |
| 57. |
The total cost is divided by production level to calculate |
| A. | average costs |
| B. | fixed costs |
| C. | variable costs |
| D. | discounted costs |
| Answer» B. fixed costs | |
| 58. |
If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is |
| A. | $45.25 |
| B. | $40.25 |
| C. | $36.25 |
| D. | $32.25 |
| Answer» E. | |
| 59. |
The after-sale services are part of |
| A. | segmented products |
| B. | less convenient products |
| C. | augmented products |
| D. | convenient tangible products |
| Answer» D. convenient tangible products | |
| 60. |
Scrutinize possible effect on equilibrium of a change in outer surroundings affecting marketplace is |
| A. | changes in market equilibrium |
| B. | demand curve shifts |
| C. | partial equilibrium |
| D. | comparative static analysis |
| Answer» E. | |
| 61. |
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as |
| A. | non-functional discount |
| B. | functional discount |
| C. | quantity discount |
| D. | descriptive discount |
| Answer» C. quantity discount | |
| 62. |
The first step in the procedure of setting the price is to |
| A. | analyzing prices of competitor's |
| B. | estimating costs |
| C. | determining demand |
| D. | select pricing objective |
| Answer» E. | |
| 63. |
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as |
| A. | loss leader pricing |
| B. | cash rebates |
| C. | special customer pricing |
| D. | special event pricing |
| Answer» B. cash rebates | |
| 64. |
Finding and developing the alternative concepts is part of |
| A. | concept development |
| B. | product development |
| C. | customer retention |
| D. | supply chain management |
| Answer» B. product development | |
| 65. |
If demand increases (demand curve shifts to right) and supply have no alteration, a lack happens, leading to a more |
| A. | equilibrium price |
| B. | equilibrium |
| C. | equilibrium sale |
| D. | curve of demand |
| Answer» B. equilibrium | |
| 66. |
The product support services are part of |
| A. | actual product |
| B. | augmented product |
| C. | differentiation |
| D. | competitive strategy |
| Answer» C. differentiation | |
| 67. |
The problem arises in price cut when the customer's assume that quality of product has become poor is called |
| A. | low-quality trap |
| B. | fragile-market-share trap |
| C. | shallow-pockets trap |
| D. | price-war traps |
| Answer» B. fragile-market-share trap | |
| 68. |
On The Christmas and Easter, lower prices pricing techniques are classified as |
| A. | cash rebates |
| B. | special customer pricing |
| C. | loss leader pricing |
| D. | special event pricing |
| Answer» E. | |
| 69. |
The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as |
| A. | image pricing |
| B. | channel pricing |
| C. | customer segment pricing |
| D. | product-form pricing |
| Answer» B. channel pricing | |
| 70. |
Circumstances in a marketplace when price is such that quantity that customers demand is exactly balanced by quantity that organizations desire to supply is |
| A. | equilibrium supply |
| B. | partial equilibrium |
| C. | market equilibrium |
| D. | equilibrium demand |
| Answer» D. equilibrium demand | |
| 71. |
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called |
| A. | consumer oriented marketing |
| B. | customer value marketing |
| C. | innovative marketing |
| D. | inbound ⁄ outbound marketing |
| Answer» B. customer value marketing | |
| 72. |
If the fixed cost is $18000 and the variable cost is $16000 then the total cost is |
| A. | $18,000 |
| B. | $16,000 |
| C. | $340,000 |
| D. | $34,000 |
| Answer» E. | |
| 73. |
The pricing technique according to which the low price is charged for a quality offering is classified as |
| A. | break-even pricing |
| B. | perceived value pricing |
| C. | target return pricing |
| D. | value pricing |
| Answer» E. | |
| 74. |
The demand for a particular product can decline if the price is |
| A. | stable |
| B. | high |
| C. | low |
| D. | constant |
| Answer» C. low | |
| 75. |
Considering products and service classification, the marketing offering such as furniture is an example of |
| A. | specialty products |
| B. | non-shopping products |
| C. | augmented products |
| D. | shopping products |
| Answer» E. | |
| 76. |
The sum of variable costs and fixed costs is classified as |
| A. | fixed costs |
| B. | total costs |
| C. | augmented costs |
| D. | variable costs |
| Answer» C. augmented costs | |
| 77. |
Under supposition of ideal competition, supply is determined through |
| A. | marginal cost |
| B. | marginal revenue |
| C. | marginal curve |
| D. | supply curve |
| Answer» B. marginal revenue | |
| 78. |
The segmentation of market in groups having similar needs and wants is known as |
| A. | intermarket segmentation |
| B. | intramarket segmentation |
| C. | income segmentation |
| D. | psychographic segmentation |
| Answer» B. intramarket segmentation | |
| 79. |
The pricing technique which considers pricing for customers living in different locations around the world is classified as |
| A. | cyclical pricing |
| B. | short term pricing |
| C. | promotional pricing |
| D. | geographical pricing |
| Answer» E. | |
| 80. |
The desired return is subtracted from 1 and is divided by unit cost to calculate |
| A. | markup demand |
| B. | unit cost |
| C. | markup cost |
| D. | markup price |
| Answer» E. | |
| 81. |
Demand curves are used to assess behaviors in |
| A. | equilibrium price |
| B. | competitive markets |
| C. | market |
| D. | monopolistic market |
| Answer» C. market | |
| 82. |
Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of |
| A. | One seller, many buyers |
| B. | One buyer, many sellers |
| C. | many sellers, many buyers |
| D. | one buyer, one seller |
| Answer» C. many sellers, many buyers | |
| 83. |
The products purchased for further processing by business owners are best classified as |
| A. | consumer products |
| B. | industrial products |
| C. | augmented products |
| D. | core customer value |
| Answer» C. augmented products | |
| 84. |
The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as |
| A. | non-predatory pricing |
| B. | predatory pricing |
| C. | descriptive pricing |
| D. | augmented pricing |
| Answer» C. descriptive pricing | |
| 85. |
The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 86. |
The less frequently purchased consumer products are called |
| A. | shopping products |
| B. | specialty products |
| C. | unsought products |
| D. | sought products |
| Answer» B. specialty products | |
| 87. |
The form of countertrade in which seller receives some money and some goods for due payments is classified as |
| A. | offset |
| B. | buy back arrangement |
| C. | barter |
| D. | compensation deal |
| Answer» E. | |
| 88. |
The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as |
| A. | customer segment pricing |
| B. | product-form pricing |
| C. | location pricing |
| D. | channel pricing |
| Answer» D. channel pricing | |
| 89. |
The luxury products such as Rolex watches are best classified as |
| A. | unsought specialty products |
| B. | sought services |
| C. | specialty products |
| D. | convenience products and services |
| Answer» D. convenience products and services | |
| 90. |
In marketing, the potential customer's familiarity with advertising creates |
| A. | brand familiarity |
| B. | brand conviction |
| C. | Both a and b |
| D. | none of above |
| Answer» B. brand conviction | |
| 91. |
The reduction of price awarded to the customers who pay their bills promptly is classified as |
| A. | non-functional discount |
| B. | discount |
| C. | quantity discount |
| D. | descriptive discount |
| Answer» C. quantity discount | |
| 92. |
The type of trading in which buyers and sellers exchange goods in place of payments is classified as |
| A. | ascending trade |
| B. | sealed trade |
| C. | countertrade |
| D. | descending trade |
| Answer» D. descending trade | |
| 93. |
The situation in which the company targets whole market with one similar offer is called as |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» B. segmented marketing | |
| 94. |
Demand curve is approximately for all time characterized as downward-sloping, implication that as price decreases, customers will buy more of product related to |
| A. | law of supply |
| B. | law of marginal utility |
| C. | demand curve |
| D. | law of demand |
| Answer» E. | |
| 95. |
Curve is normally positively sloped is |
| A. | supply curve |
| B. | demand curve |
| C. | demand |
| D. | law of supply |
| Answer» B. demand curve | |
| 96. |
The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as |
| A. | second-degree price discrimination |
| B. | first-degree price discrimination |
| C. | third-degree discrimination |
| D. | fourth-degree discrimination |
| Answer» B. first-degree price discrimination | |
| 97. |
The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as |
| A. | optional product pricing |
| B. | price skimming |
| C. | price penetration |
| D. | product line pricing |
| Answer» C. price penetration | |
| 98. |
Coca-Cola creates marketing programs targeting teen agers world widely is an example of |
| A. | intermarket segmentation |
| B. | intramarket segmentation |
| C. | income segmentation |
| D. | psychographic segmentation |
| Answer» B. intramarket segmentation | |
| 99. |
The portable factory equipment such as lift trucks is an example of |
| A. | industrial accessory equipment |
| B. | industrial office equipment |
| C. | fixed equipment |
| D. | installation |
| Answer» B. industrial office equipment | |
| 100. |
The market which is segmented on the basis of age and gender of customers is classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |