MCQOPTIONS
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MCQOPTIONS
This section includes 233 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as |
| A. | sense of broad marketing |
| B. | sense of mission marketing |
| C. | sense of vision marketing |
| D. | societal marketing |
| Answer» C. sense of vision marketing | |
| 2. |
The buying of products such as 'laundry detergents' is an example of |
| A. | shopping services |
| B. | less sought services |
| C. | convenient products |
| D. | specialty products |
| Answer» D. specialty products | |
| 3. |
Demand movers are |
| A. | changes in expectations |
| B. | population size and composition |
| C. | changes in prices of related goods |
| D. | all of these are shifters |
| Answer» E. | |
| 4. |
If the lawn mower is bought for house backyard, the lawn mower is classified as |
| A. | consumer products |
| B. | industrial products |
| C. | augmented products |
| D. | specialty products |
| Answer» B. industrial products | |
| 5. |
Evaluate sensitivity of quantity variable, Q, to vary in price variable, P is |
| A. | elasticity of demand |
| B. | price elasticity of demand |
| C. | price elasticity of supply |
| D. | elasticity |
| Answer» C. price elasticity of supply | |
| 6. |
The selling practice of companies in which company charges two or more prices without any difference in costs is classified as |
| A. | price functionality |
| B. | price rebates |
| C. | price discrimination |
| D. | price leadership |
| Answer» D. price leadership | |
| 7. |
The 'Harley-Davidson' which marketed bikes for female segment of market is an example of |
| A. | geographic segmentation |
| B. | gender segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 8. |
The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as |
| A. | perceived pricing |
| B. | everyday low pricing |
| C. | high low pricing |
| D. | value pricing |
| Answer» C. high low pricing | |
| 9. |
Considering accumulated production experience, the decreasing in average cost is classified as |
| A. | experience curve |
| B. | learning curve |
| C. | observational curve |
| D. | Both a and b |
| Answer» E. | |
| 10. |
One which is based on merely a restricted series of data, a standard instance is price of single goods, prices of every other commodity being supposed fixed through analysis is |
| A. | partial equilibrium |
| B. | equilibrium |
| C. | lower equilibrium price. |
| D. | equilibrium price. |
| Answer» B. equilibrium | |
| 11. |
The 'wireless communication' is an example of |
| A. | tangible products |
| B. | exchange of goods |
| C. | services |
| D. | ownership of nothing |
| Answer» D. ownership of nothing | |
| 12. |
The pricing technique according to which seller's charge high prices every day and offer low prices on temporary basis is classified as |
| A. | high low pricing |
| B. | value pricing |
| C. | perceived pricing |
| D. | everyday low pricing |
| Answer» B. value pricing | |
| 13. |
The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as |
| A. | push pricing strategy |
| B. | market penetration pricing |
| C. | market skimming pricing |
| D. | quality leadership pricing |
| Answer» D. quality leadership pricing | |
| 14. |
Restrictions of law of demand are |
| A. | change in taste or demand |
| B. | discovery of substitution |
| C. | b & c |
| D. | population size and composition |
| Answer» D. population size and composition | |
| 15. |
Considering auction-type pricing, the techniques are involved like |
| A. | English auctions |
| B. | Dutch auctions |
| C. | Sealed-bid auctions |
| D. | all of the above |
| Answer» E. | |
| 16. |
If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called |
| A. | bi-product pricing |
| B. | optional product pricing |
| C. | Two way pricing |
| D. | Two part pricing |
| Answer» C. Two way pricing | |
| 17. |
The 'local or individual marketing' is also called as |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» E. | |
| 18. |
In PLC stages, the stage in which sales and profits declines is called |
| A. | decline stage |
| B. | less improved stage |
| C. | product maturity stage |
| D. | non-innovative stage |
| Answer» E. | |
| 19. |
The products that customers buy after careful comparison on price and quality are called |
| A. | specialty products |
| B. | less specialty products |
| C. | shopping products |
| D. | unsought products |
| Answer» D. unsought products | |
| 20. |
The fixed cost is divided by unit sales and then added into variable cost for calculation is |
| A. | markup demand |
| B. | unit cost |
| C. | markup cost |
| D. | markup price |
| Answer» C. markup cost | |
| 21. |
The product packaging is futile part of |
| A. | core customer value |
| B. | positioning strategy |
| C. | actual product |
| D. | actual ownership |
| Answer» D. actual ownership | |
| 22. |
The type of reduction made from list price is classified as |
| A. | bargained reduction |
| B. | discount |
| C. | allowance |
| D. | price segment |
| Answer» D. price segment | |
| 23. |
The products whose classes are based on customer's need and behavior are called |
| A. | de-augmented product |
| B. | actual services |
| C. | augmented products |
| D. | consumer products |
| Answer» E. | |
| 24. |
The target return pricing method is used by company's selling for |
| A. | demand inelastic items |
| B. | specialty items |
| C. | public utilities |
| D. | slower moving items |
| Answer» D. slower moving items | |
| 25. |
The price cutting technique leads to various possible traps including |
| A. | price-war traps |
| B. | shallow-pockets traps |
| C. | low-quality traps |
| D. | all of above |
| Answer» E. | |
| 26. |
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of |
| A. | promotional pricing |
| B. | geographical pricing |
| C. | cyclical pricing |
| D. | short term pricing |
| Answer» C. cyclical pricing | |
| 27. |
Augmented demand can be characterized on graph as curve being moved to right is associated to |
| A. | supply curve shifts |
| B. | curve shifts |
| C. | demand increase |
| D. | Demand curve shifts |
| Answer» E. | |
| 28. |
The pricing strategies related to product mix consists of |
| A. | product bundle pricing |
| B. | by-product pricing |
| C. | captive product pricing |
| D. | all of above |
| Answer» E. | |
| 29. |
In PLC stages, the stage in which the company's investment costs mount is classified as |
| A. | testing stage |
| B. | development stage |
| C. | buying stage |
| D. | merger stage |
| Answer» C. buying stage | |
| 30. |
If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be |
| A. | $33.75 |
| B. | $30.75 |
| C. | $25.75 |
| D. | $28.75 |
| Answer» D. $28.75 | |
| 31. |
That minor stimuli which determines when and how customer will respond in certain way is called |
| A. | perception |
| B. | cues |
| C. | motives |
| D. | Both a and c |
| Answer» C. motives | |
| 32. |
The cost of products that fluctuate with the level of production are classified as |
| A. | total costs |
| B. | augmented costs |
| C. | variable costs |
| D. | fixed costs |
| Answer» D. fixed costs | |
| 33. |
The price discrimination in which the seller charges different prices for different classes for buyers is classified as |
| A. | fourth-degree discrimination |
| B. | second-degree price discrimination |
| C. | first-degree price discrimination |
| D. | third-degree discrimination |
| Answer» E. | |
| 34. |
The extra payment awarded to resellers for their participation in special programs is classified as |
| A. | allowance |
| B. | offset discount |
| C. | seasonal discount |
| D. | equalizing discount |
| Answer» B. offset discount | |
| 35. |
The reduction in prices made on larger purchases is classified as |
| A. | bargained reduction |
| B. | discount |
| C. | allowance |
| D. | price segment |
| Answer» C. allowance | |
| 36. |
The costs of products that do not fluctuate with the level of production are classified as |
| A. | quality costs |
| B. | augmented costs |
| C. | variable costs |
| D. | fixed costs |
| Answer» E. | |
| 37. |
Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of |
| A. | One seller, many buyers |
| B. | One buyer, many sellers |
| C. | many sellers, many buyers |
| D. | None of above |
| Answer» B. One buyer, many sellers | |
| 38. |
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as |
| A. | offset |
| B. | buy back arrangement |
| C. | barter |
| D. | compensation deal |
| Answer» B. buy back arrangement | |
| 39. |
Measures reaction of quantity supplied to changes in price, as proportion change in quantity supplied persuades by a one percent alteration in price is |
| A. | price elasticity of supply |
| B. | price elasticity of demand |
| C. | elasticity |
| D. | law of marginal utility |
| Answer» B. price elasticity of demand | |
| 40. |
Revolutionize that diminish demand are |
| A. | decrease in price of a substitute |
| B. | increase in price of a complement |
| C. | a & b |
| D. | Population size and composition |
| Answer» D. Population size and composition | |
| 41. |
The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called |
| A. | optional product allowances |
| B. | seasonal allowances |
| C. | functional allowances |
| D. | promotional allowances |
| Answer» E. | |
| 42. |
The pricing strategy used to set prices for products that are optional with the main product bought is called |
| A. | competitive pricing |
| B. | captive product pricing |
| C. | optional product pricing |
| D. | product line pricing |
| Answer» D. product line pricing | |
| 43. |
The reduction in price awarded to customers who buy products in large volumes is classified as |
| A. | non-functional discount |
| B. | discount |
| C. | quantity discount |
| D. | descriptive discount |
| Answer» D. descriptive discount | |
| 44. |
The high-priced photographic equipment is an example of |
| A. | convenience products |
| B. | shopping products |
| C. | specialty products |
| D. | unsought products |
| Answer» D. unsought products | |
| 45. |
The pricing discrimination in which different forms of same market offer its prices differently is classified as |
| A. | image pricing |
| B. | channel pricing |
| C. | customer segment pricing |
| D. | product-form pricing |
| Answer» E. | |
| 46. |
The less involved consumer buying behavior in which customers perceive few differences between brands is called |
| A. | complex buoying behavior |
| B. | variety seeking buying behavior |
| C. | dissonance reducing buying behavior |
| D. | habitual buying behavior |
| Answer» E. | |
| 47. |
The marketing strategy which does not focus on the difference between the consumer needs is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» B. segmented marketing | |
| 48. |
In the 'maturity stage of product life cycle' the cost per customer is |
| A. | high |
| B. | low |
| C. | average |
| D. | moderate |
| Answer» C. average | |
| 49. |
The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as |
| A. | season pricing |
| B. | emergency pricing |
| C. | channel pricing |
| D. | time pricing |
| Answer» E. | |
| 50. |
According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as |
| A. | physiological needs |
| B. | social and safety needs |
| C. | esteem needs |
| D. | self-actualization needs |
| Answer» B. social and safety needs | |