MCQOPTIONS
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MCQOPTIONS
This section includes 7 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
In a CRM database, a set of information stored in a row of the database and pertaining to one customer is called: |
| A. | Cluster |
| B. | Record |
| C. | Factor |
| D. | Flow |
| Answer» C. Factor | |
| 2. |
Companies that are becoming skilled in Customer Relationship Management (CRM) focus on: 1. Understanding the perceived performance and buyers expectations2. Giving benefits to the customers by reducing cost3. Developing programs to attract and retain the right customers and meeting the individual needs of valued customers4. Giving the quality in features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs |
| A. | 1 |
| B. | 2 |
| C. | 3 |
| D. | 4 |
| Answer» D. 4 | |
| 3. |
In the context of CRM, what does the abbreviation SFA stand for? |
| A. | Sales Field Allocation |
| B. | Sales Field Audit |
| C. | Sales Frontend Audit |
| D. | Sales Force Automation |
| Answer» E. | |
| 4. |
In case of CRM, what does RF stand for in RFM model? |
| A. | Recency Frequency |
| B. | Right Field |
| C. | Radio Frequency |
| D. | Recent Financials |
| Answer» B. Right Field | |
| 5. |
Building long-term mutually satisfying relations with key customers, suppliers, distributors in order to earn and retain their long-term preference and business is known as |
| A. | relationship marketing |
| B. | social marketing |
| C. | niche marketing |
| D. | service marketing |
| Answer» B. social marketing | |
| 6. |
In a CRM system, if the hypothetical retention rate is 1.0, then the survival rate at the end of the 3rd year is: |
| A. | 0.0 |
| B. | 0.25 |
| C. | 1.0 |
| D. | 0.5 |
| Answer» D. 0.5 | |
| 7. |
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.Reason (R) : Customer Relationship Management (CRM) databases have become an asset for the analysis of customer behaviour. |
| A. | Both (A) and (R) are correct and (R) is the right explanation of (A). |
| B. | Both (A) and (R) are correct but (R) is not the right explanation of (A) |
| C. | Both (A) and (R) is incorrect. |
| D. | (A) is correct but (R) is not correct. |
| Answer» B. Both (A) and (R) are correct but (R) is not the right explanation of (A) | |