Explore topic-wise MCQs in Marketing and Marketing Management.

This section includes 2 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.

1.	In which of the following price adjustment strategies. a company reduces prices to reward customer responses such as volume purchases, paying early or promoting the product?
A.	Discount and allowance pricing
B.	Psychological pricing
C.	Promotional pricing
D.	Dynamic pricing
Answer» B. Psychological pricing

Discussion

2.	In which of the following pricing policies, a firm charges higher initial price for the product and reduces it over time as the demand at higher price is satisfied?
A.	Peak load pricing
B.	Incremental pricing
C.	Skimming
D.	penetration pricing
Answer» D. penetration pricing

Discussion

Explore topic-wise MCQs in Marketing and Marketing Management.

In which of the following price adjustment strategies. a company reduces prices to reward customer responses such as volume purchases, paying early or promoting the product?

In which of the following pricing policies, a firm charges higher initial price for the product and reduces it over time as the demand at higher price is satisfied?