MCQOPTIONS
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MCQOPTIONS
This section includes 192 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The technique which is not included in co-branding is |
| A. | retail co-branding |
| B. | wholesale co-branding |
| C. | joint-venture co-branding |
| D. | multiple-sponsor co-branding |
| Answer» C. joint-venture co-branding | |
| 2. |
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is |
| A. | $80 |
| B. | $165 |
| C. | $15 |
| D. | $85 |
| Answer» B. $165 | |
| 3. |
The pricing technique used by sellers while selling individual products in bundles is |
| A. | optional-feature pricing |
| B. | pure bundling pricing |
| C. | mixed bundling pricing |
| D. | pure bundling pricing |
| Answer» D. pure bundling pricing | |
| 4. |
The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called |
| A. | channel view marketing |
| B. | adaptation marketing |
| C. | sustainable marketing |
| D. | executive style marketing |
| Answer» D. executive style marketing | |
| 5. |
The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as |
| A. | involuntary franchising |
| B. | voluntary chain |
| C. | involuntary chain |
| D. | voluntary franchising |
| Answer» C. involuntary chain | |
| 6. |
Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as |
| A. | inclusive store |
| B. | exclusive store |
| C. | superstore |
| D. | extensive store |
| Answer» D. extensive store | |
| 7. |
The formal statement by the manufacturer of the product regarding its performance is classified as |
| A. | guarantees |
| B. | warranties |
| C. | labeling |
| D. | packaging |
| Answer» C. labeling | |
| 8. |
Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called |
| A. | discount store |
| B. | selective store |
| C. | extensive store |
| D. | exclusive store |
| Answer» B. selective store | |
| 9. |
Considering the categories of services mix, the meal of restaurant is classified as example of |
| A. | pure services |
| B. | major service with minor goods |
| C. | tangible goods with accompanying services |
| D. | pure tangible goods |
| Answer» D. pure tangible goods | |
| 10. |
The concept of retail organization in which two or more outlets that are controlled and owned commonly is classified as |
| A. | off price voluntary stores |
| B. | mutual cooperation |
| C. | chain stores |
| D. | voluntary stores |
| Answer» D. voluntary stores | |
| 11. |
The degree in which manufactured units are identical and meet the specification given by customers is classified as |
| A. | reliability |
| B. | durability |
| C. | performance quality |
| D. | conformance quality |
| Answer» E. | |
| 12. |
The kind of retailer whose product line consists of airlines, colleges and hotels is classified as |
| A. | independent off-price retailer |
| B. | service retailers |
| C. | categorized retailer |
| D. | off-price retailer |
| Answer» C. categorized retailer | |
| 13. |
In third level of customer value hierarchy, the marketer creates the basic products into |
| A. | expected products |
| B. | basic product |
| C. | augmented products |
| D. | potential product |
| Answer» B. basic product | |
| 14. |
The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as |
| A. | manufacturer's sales branches |
| B. | brokers |
| C. | agent |
| D. | drop shippers |
| Answer» B. brokers | |
| 15. |
The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as |
| A. | line consistency |
| B. | line stretching |
| C. | line filling |
| D. | line depth |
| Answer» C. line filling | |
| 16. |
The type of goods that are tangible in nature and are normally survived for several uses are classified as |
| A. | durable goods |
| B. | non-durable goods |
| C. | services |
| D. | augmented goods |
| Answer» B. non-durable goods | |
| 17. |
Considering the categories of services mix, the air travel with eatable is classified as |
| A. | tangible goods with accompanying services |
| B. | pure tangible goods |
| C. | pure services |
| D. | major service with minor goods |
| Answer» E. | |
| 18. |
The pricing technique in which variable fee is charged with a fixed fee, are classified as |
| A. | product line pricing |
| B. | Two-part pricing |
| C. | by-product pricing |
| D. | optional-feature pricing |
| Answer» C. by-product pricing | |
| 19. |
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as |
| A. | tangible goods with accompanying services |
| B. | pure tangible goods |
| C. | pure services |
| D. | major service with minor goods |
| Answer» B. pure tangible goods | |
| 20. |
The group of products includes the recognized product family in the product hierarchy is classified as |
| A. | product line |
| B. | product class |
| C. | need family |
| D. | product family |
| Answer» C. need family | |
| 21. |
The examples of non-durable goods are |
| A. | heterogeneous goods |
| B. | legal advisors |
| C. | shampoos and soaps |
| D. | machine tools and refrigerators |
| Answer» D. machine tools and refrigerators | |
| 22. |
According to service quality model, the ability to provide the service accurately and dependably is classified as |
| A. | empathy |
| B. | reliability |
| C. | responsiveness |
| D. | assurance |
| Answer» C. responsiveness | |
| 23. |
The shopping goods that differs on the basis of services and features rather than price are classified as |
| A. | emergency shopping goods |
| B. | homogeneous shopping goods |
| C. | heterogeneous shopping goods |
| D. | impulse shopping goods |
| Answer» D. impulse shopping goods | |
| 24. |
The kind of convenience goods that are purchased by consumers without any searching effort are classified as |
| A. | impulse goods |
| B. | staples |
| C. | homogeneous goods |
| D. | emergency goods |
| Answer» B. staples | |
| 25. |
The ability of company to meet the product demands of each customer is classified as |
| A. | mass effectivity |
| B. | mass customization |
| C. | consumption system |
| D. | mass productivity |
| Answer» C. consumption system | |
| 26. |
The examples of durable goods are |
| A. | heterogeneous goods |
| B. | legal advisors |
| C. | shampoos and soaps |
| D. | machine tools and refrigerators |
| Answer» E. | |
| 27. |
The repair items and operating supplies are classified as the types of |
| A. | supplies and business services |
| B. | capital items |
| C. | materials and parts |
| D. | None of above |
| Answer» B. capital items | |
| 28. |
The example of products include |
| A. | experiences and events |
| B. | information and ideas |
| C. | properties and organizations |
| D. | all of the above |
| Answer» E. | |
| 29. |
Considering types of retailers, the store which carries different product lines such as home furnishing, clothing and other household items is called |
| A. | outbound store |
| B. | inbound store |
| C. | department store |
| D. | intensive store |
| Answer» D. intensive store | |
| 30. |
In fifth level of customer value hierarchy, the marketer converts the augmented products into |
| A. | expected products |
| B. | basic product |
| C. | augmented products |
| D. | potential product |
| Answer» E. | |
| 31. |
The examples of services are |
| A. | heterogeneous goods |
| B. | legal advisors |
| C. | shampoos and soaps |
| D. | machine tools and refrigerators |
| Answer» C. shampoos and soaps | |
| 32. |
The legal staff, computer operators and accountants are the examples of services of |
| A. | government sector |
| B. | private non-profit sector |
| C. | manufacturing sector |
| D. | business sector |
| Answer» D. business sector | |
| 33. |
The set of all goods or services that are offered for sale by a specific buyer is classified as |
| A. | product assortment |
| B. | product mix |
| C. | product system |
| D. | Both a and b |
| Answer» E. | |
| 34. |
According to categories of services mix, and the products that have no accompanying services are classified as |
| A. | tangible goods with accompanying services |
| B. | pure tangible goods |
| C. | pure services |
| D. | major service with minor goods |
| Answer» C. pure services | |
| 35. |
The services provide by the companies that are beyond the performance and functioning of the product are classified as |
| A. | empathy services |
| B. | value-augmenting services |
| C. | facilitating services |
| D. | assurance services |
| Answer» C. facilitating services | |
| 36. |
The concept of product mix which refers to wide range of product lines carried by the company is classified as |
| A. | width of product mix |
| B. | length of product mix |
| C. | depth of product mix |
| D. | consistency of product mix |
| Answer» B. length of product mix | |
| 37. |
The marketing done by motivating and training of employees for differential customer services is classified as |
| A. | interactive marketing |
| B. | internal marketing |
| C. | external marketing |
| D. | descriptive marketing |
| Answer» C. external marketing | |
| 38. |
The total features of the product functions, looks and features is classified as |
| A. | differential returns |
| B. | uncontrollable returns |
| C. | controllable returns |
| D. | design |
| Answer» E. | |
| 39. |
Anything that can be offered by any manufacturers in market to satisfy the demands is classified as |
| A. | product |
| B. | service |
| C. | core benefit |
| D. | potential product |
| Answer» B. service | |
| 40. |
The examples of natural products include |
| A. | cotton and jute |
| B. | fruits and vegetables |
| C. | wheat and livestock |
| D. | iron ore and lumber |
| Answer» E. | |
| 41. |
The concept which states all the activities for making the product operational on planned location is classified as |
| A. | product uncontrollable return |
| B. | product controllable return |
| C. | installation |
| D. | product maintenance |
| Answer» D. product maintenance | |
| 42. |
According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as |
| A. | product line |
| B. | product class |
| C. | need family |
| D. | product family |
| Answer» B. product class | |
| 43. |
The ease of fixing the flaw or malfunction of the product is classified as |
| A. | differentiability |
| B. | repair-ability |
| C. | conformability |
| D. | perform-ability |
| Answer» C. conformability | |
| 44. |
The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as |
| A. | by-product pricing |
| B. | optional-feature pricing |
| C. | product line pricing |
| D. | Two-part pricing |
| Answer» D. Two-part pricing | |
| 45. |
The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as |
| A. | deficient products |
| B. | pleasing products |
| C. | salutary products |
| D. | desirable products |
| Answer» C. salutary products | |
| 46. |
The type of goods that are tangible in nature and can be consumed in few uses are classified as |
| A. | durable goods |
| B. | non-durable goods |
| C. | services |
| D. | augmented goods |
| Answer» C. services | |
| 47. |
The categories of services mix and intangible are classified as the example of |
| A. | pure tangible goods |
| B. | pure services |
| C. | tangible goods with accompanying services |
| D. | major service with minor goods |
| Answer» C. tangible goods with accompanying services | |
| 48. |
The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as |
| A. | consumer oriented marketing |
| B. | customer value marketing |
| C. | innovative marketing |
| D. | inbound ⁄ outbound marketing |
| Answer» D. inbound ⁄ outbound marketing | |
| 49. |
The pricing technique which transfer from off-peak periods to peak periods is classified as |
| A. | complementary pricing |
| B. | differential pricing |
| C. | reservation pricing |
| D. | non-peak pricing |
| Answer» C. reservation pricing | |
| 50. |
The services such as repair and installation services are classified as |
| A. | empathy services |
| B. | value-augmenting services |
| C. | facilitating services |
| D. | assurance services |
| Answer» D. assurance services | |