MCQOPTIONS
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				| 1. | 
                                    The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called | 
                            
| A. | consumer oriented marketing | 
| B. | customer value marketing | 
| C. | innovative marketing | 
| D. | inbound ⁄ outbound marketing | 
| Answer» B. customer value marketing | |