MCQOPTIONS
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MCQOPTIONS
This section includes 94 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The temporary period of unusual high sales is called |
| A. | fashion |
| B. | fads |
| C. | customs |
| D. | tradition |
| Answer» C. customs | |
| 2. |
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» B. affordable method | |
| 3. |
The major media channels such as print, display, online and broadcast are classified as |
| A. | non-personal communication channels |
| B. | non-emotional communication channels |
| C. | personal communication channels |
| D. | irrational communication channels |
| Answer» B. non-emotional communication channels | |
| 4. |
After company has positioned itself, it should take steps to |
| A. | communicate the positioning |
| B. | differentiation |
| C. | establish distribution channels |
| D. | none of above |
| Answer» B. differentiation | |
| 5. |
The method of managing promotional budget to match the outlays of competitors is called |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» D. objective and task method | |
| 6. |
According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called |
| A. | sales promotion |
| B. | personal selling |
| C. | public relations |
| D. | advertising |
| Answer» D. advertising | |
| 7. |
MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | occasion segmentation |
| Answer» E. | |
| 8. |
The 'idea-reducing stage' in new product development process consists of |
| A. | screening of product |
| B. | screening of customers |
| C. | screening of ideas |
| D. | generation of ideas |
| Answer» D. generation of ideas | |
| 9. |
The personal selling step in which the sales person asks for an order to the customer is classified as |
| A. | shipper approach |
| B. | handling shipment |
| C. | closing |
| D. | follow up |
| Answer» D. follow up | |
| 10. |
The method of managing advertising budget at the level company can have money for is classified as |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» C. competitive parity method | |
| 11. |
The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called |
| A. | print and broadcast media |
| B. | word-of-mouth influence |
| C. | buzz marketing |
| D. | display and online media |
| Answer» C. buzz marketing | |
| 12. |
The clothing lines distribution as casual clothes and formal clothes is a classic example of |
| A. | styles |
| B. | fashion |
| C. | norms |
| D. | followers |
| Answer» B. fashion | |
| 13. |
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as |
| A. | print and broadcast media |
| B. | word-of-mouth influence |
| C. | buzz marketing |
| D. | display and online media |
| Answer» D. display and online media | |
| 14. |
The methods used to determine total budget for advertising its market offerings are |
| A. | affordable method |
| B. | competitive parity method |
| C. | percentage of sales method |
| D. | all of above |
| Answer» E. | |
| 15. |
The first step in process of developing new-product must be |
| A. | idea generation |
| B. | idea screening |
| C. | concept development and testing |
| D. | business analysis |
| Answer» B. idea screening | |
| 16. |
If the product ideas source is company's own research and development department, it is said to be |
| A. | internal idea sources |
| B. | external idea sources |
| C. | systematic idea sources |
| D. | resourcing |
| Answer» B. external idea sources | |
| 17. |
The process of buying a license or copyrights to produce any other company's product is called |
| A. | acquisition |
| B. | repetition |
| C. | merger |
| D. | new packaging of product |
| Answer» B. repetition | |
| 18. |
The course of sales and profits of a product over its whole life is called |
| A. | product life cycle |
| B. | customer lifetime value |
| C. | product management |
| D. | marketing management |
| Answer» B. customer lifetime value | |
| 19. |
The type of sales person who work from their offices through internet or telephone are classified as |
| A. | channel intermediaries |
| B. | nominal sales force |
| C. | inside sales force |
| D. | outside sales force |
| Answer» D. outside sales force | |
| 20. |
The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as |
| A. | personal communication channels |
| B. | irrational communication channels |
| C. | non-personal communication channels |
| D. | non-emotional communication channels |
| Answer» B. irrational communication channels | |
| 21. |
The set of stages through which the customers pass through while purchasing the market offerings are classified as |
| A. | channel designing stages |
| B. | strategic stages |
| C. | channeling stages |
| D. | buyer readiness stage |
| Answer» E. | |
| 22. |
The sales of market offering in growth stage of product life cycle are recorded as |
| A. | low sales |
| B. | rapidly rising sales |
| C. | peak sales |
| D. | declining sales |
| Answer» C. peak sales | |
| 23. |
The testing of new product concepts in group of targeted segment of market is called |
| A. | concept development |
| B. | concept testing |
| C. | material testing |
| D. | market screening |
| Answer» C. material testing | |
| 24. |
In the product life cycle maturity stage, the marketing objective is to |
| A. | create product awareness |
| B. | maximize the market share |
| C. | defend market share and profits |
| D. | reduce expenditure |
| Answer» D. reduce expenditure | |
| 25. |
The 'differentiated marketing' is also called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | concentrated marketing |
| D. | micromarketing |
| Answer» C. concentrated marketing | |
| 26. |
Considering non-personal communication channels, the billboards and posters are considered as |
| A. | online media |
| B. | print media |
| C. | broadcast media |
| D. | display media |
| Answer» E. | |
| 27. |
The PLC stage in which new product is distributed for the first time is called |
| A. | introductory stage |
| B. | business analysis stage |
| C. | market analysis stage |
| D. | product marketing stage |
| Answer» B. business analysis stage | |
| 28. |
In product life cycle, the stage in which sales are zero is classified as |
| A. | product development stage |
| B. | maturity stage |
| C. | growth stage |
| D. | decline stage |
| Answer» B. maturity stage | |
| 29. |
The process of systematic search for gathering new product ideas is called |
| A. | idea generation |
| B. | product generation |
| C. | market development |
| D. | business development |
| Answer» B. product generation | |
| 30. |
According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be |
| A. | introduction stage |
| B. | turbulent stage |
| C. | innovation stage |
| D. | non-profit stage |
| Answer» B. turbulent stage | |
| 31. |
The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as |
| A. | exclusive center |
| B. | distribution center |
| C. | inbound center |
| D. | outbound center |
| Answer» C. inbound center | |
| 32. |
The step in personal selling process which consists of first meeting first meeting between customer and sales person is called |
| A. | qualifying |
| B. | prospecting |
| C. | follow up |
| D. | approach |
| Answer» E. | |
| 33. |
The message framework design AIDA stands for |
| A. | action, intention, design and attention |
| B. | action, interest, desire and attention |
| C. | agency, intention, design and attention |
| D. | attention, interest, desire and action |
| Answer» E. | |
| 34. |
The testing technique in which researchers measure customers responses to new products is called |
| A. | controlled test markets |
| B. | simulated test markets |
| C. | free test markets |
| D. | uncontrolled test markets |
| Answer» C. free test markets | |
| 35. |
The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as |
| A. | full time VMS |
| B. | contractual VMS |
| C. | administered VMS |
| D. | corporate VMS |
| Answer» C. administered VMS | |
| 36. |
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as |
| A. | rational selling strategy |
| B. | push strategy |
| C. | pull strategy |
| D. | moral selling strategy |
| Answer» C. pull strategy | |
| 37. |
The customers in the decline stage are classified as |
| A. | innovators |
| B. | early adopters |
| C. | middle majority |
| D. | laggards |
| Answer» E. | |
| 38. |
The communication channels such as buzz marketing and word-of-mouth influence are classified as |
| A. | non-personal communication channels |
| B. | non-emotional communication channels |
| C. | personal communication channels |
| D. | irrational communication channels |
| Answer» D. irrational communication channels | |
| 39. |
In product life cycle, the new products are cause of |
| A. | growth |
| B. | maturity |
| C. | decline |
| D. | loss |
| Answer» B. maturity | |
| 40. |
In PLC stages, the phase in which products profits decline and product has been defended from competition is called |
| A. | maturity stage |
| B. | predictive stage |
| C. | improved market stage |
| D. | profit achieved stage |
| Answer» B. predictive stage | |
| 41. |
Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as |
| A. | public relations |
| B. | advertising |
| C. | sales promotion |
| D. | personal selling |
| Answer» D. personal selling | |
| 42. |
Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as |
| A. | sales promotion |
| B. | personal selling |
| C. | public relations |
| D. | advertising |
| Answer» B. personal selling | |
| 43. |
The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called |
| A. | point of purchase promotion |
| B. | cents off deals |
| C. | sales premium |
| D. | advertising specialties |
| Answer» B. cents off deals | |
| 44. |
The new product development stage in which the concept is tested whether idea has strong appeal is called |
| A. | concept development |
| B. | concept testing |
| C. | material testing |
| D. | market screening |
| Answer» C. material testing | |
| 45. |
The marketing channel that involves no intermediaries to made their products available to final buyers is classified as |
| A. | direct channel |
| B. | indirect channel |
| C. | flexible channel |
| D. | static channel |
| Answer» B. indirect channel | |
| 46. |
Considering non-personal communication channels, the radio and television are considered as |
| A. | broadcast media |
| B. | display media |
| C. | online media |
| D. | print media |
| Answer» B. display media | |
| 47. |
The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of |
| A. | internal sourcing |
| B. | crowdsourcing |
| C. | off shoring |
| D. | off sourcing |
| Answer» C. off shoring | |
| 48. |
The management of new product development strategy includes |
| A. | customer centered development |
| B. | team based development |
| C. | systematic product development |
| D. | all of above |
| Answer» E. | |
| 49. |
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as |
| A. | fads |
| B. | customs |
| C. | tradition |
| D. | norms |
| Answer» B. customs | |
| 50. |
The theme of message content which directs to the audience sense of what is proper and right is classified as |
| A. | irrational appeal |
| B. | moral appeal |
| C. | rational appeal |
| D. | emotional appeal |
| Answer» C. rational appeal | |