MCQOPTIONS
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MCQOPTIONS
This section includes 301 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
An model of a monopolistically competitive company is |
| A. | Farmer Jones's wheat farm |
| B. | Post Breakfast Cereals |
| C. | TCI Cablevision, a supplier of cable T.V. services |
| D. | T.J.'s Clothes, a local retail clothing store |
| Answer» E. | |
| 2. |
Word "brand" is frequently used as a |
| A. | customers |
| B. | marketing |
| C. | advertising |
| D. | metonym |
| Answer» E. | |
| 3. |
The brand association which can be made with the personal relevance is classified as |
| A. | differentiability |
| B. | feasibility |
| C. | desirability |
| D. | deliverability |
| Answer» D. deliverability | |
| 4. |
The third step in the marketing research process is |
| A. | collecting the information |
| B. | analyzing the information |
| C. | storing the findings |
| D. | ignoring competitive prices |
| Answer» B. analyzing the information | |
| 5. |
The stronger the brand is, the discount rate is |
| A. | higher |
| B. | lower |
| C. | stable |
| D. | earned |
| Answer» C. stable | |
| 6. |
The 'total customer benefits' include |
| A. | product benefits |
| B. | services benefit |
| C. | image benefit |
| D. | all of the above |
| Answer» E. | |
| 7. |
When the companies have better-trained employees' for the customer services, this differentiation is classified as |
| A. | image differentiation |
| B. | working differentiation |
| C. | employee differentiation |
| D. | process differentiation |
| Answer» D. process differentiation | |
| 8. |
In value stages, the shareholder value must consider |
| A. | attachment |
| B. | product and trade |
| C. | price premiums |
| D. | market capitalization |
| Answer» E. | |
| 9. |
The firm uses any existing brand to introduce in market as a new product, the brand is classified as |
| A. | brand extension |
| B. | sub-brand |
| C. | parent brand |
| D. | product extension |
| Answer» B. sub-brand | |
| 10. |
The goal of customer relationship management is to produce |
| A. | medium customer equity |
| B. | high customer equity |
| C. | low customer equity |
| D. | equity portfolio |
| Answer» C. low customer equity | |
| 11. |
The process of building, organizing and using databases of customers to build customer relationship is classified as |
| A. | database marketing |
| B. | customer database |
| C. | detailed database |
| D. | company database |
| Answer» B. customer database | |
| 12. |
The process of how effectively existing brand equity has leveraged to a new product is considered as |
| A. | potential extensions |
| B. | lifetime extensions |
| C. | bait extensions |
| D. | visual extensions |
| Answer» B. lifetime extensions | |
| 13. |
The focus on customer's evaluations and opinions is classified as |
| A. | brand judgments |
| B. | brand resonance |
| C. | brand emotions |
| D. | brand conversation |
| Answer» B. brand resonance | |
| 14. |
The regular customers of company's products are rewarded by the designed programs, are classified as |
| A. | customer's program |
| B. | frequency programs |
| C. | distribution programs |
| D. | None of above |
| Answer» C. distribution programs | |
| 15. |
The differentiability, deliverability and desirability are considered as |
| A. | points of references |
| B. | points of positioning |
| C. | points of association |
| D. | points of differences |
| Answer» E. | |
| 16. |
No entrance and way out obstacle creates it exceptionally simple to enter or exit a |
| A. | perfectly competitive market |
| B. | imperfect market |
| C. | competitive market |
| D. | imperfect competitive market |
| Answer» B. imperfect market | |
| 17. |
The criteria for choosing the brand elements are classified as |
| A. | memorable |
| B. | meaningful |
| C. | likeable |
| D. | all of the above |
| Answer» E. | |
| 18. |
The brand element 'building brand' does not include |
| A. | adaptable |
| B. | memorable |
| C. | meaningful |
| D. | likeable |
| Answer» B. memorable | |
| 19. |
The brands used by retailers or distributors to attract large number of customer's are classified as |
| A. | extract brands |
| B. | bait brands |
| C. | retained brands |
| D. | lifetime brands |
| Answer» C. retained brands | |
| 20. |
The state which describes how well the market offering fulfill the customer's needs, is considered as |
| A. | brand imagery |
| B. | brand feelings |
| C. | brand salience |
| D. | brand performance |
| Answer» E. | |
| 21. |
The branding is based on deep metaphors that are connected to associations, memories and stories are classified as |
| A. | narrative branding |
| B. | explained branding |
| C. | potential branding |
| D. | weak branding |
| Answer» B. explained branding | |
| 22. |
Marginal proceeds are equivalent to price for which one of following kinds of market structure |
| A. | monopoly |
| B. | perfect competition |
| C. | monopolistic competition |
| D. | oligopoly |
| Answer» C. monopolistic competition | |
| 23. |
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called |
| A. | total customer benefit |
| B. | total customer cost |
| C. | total economic cost |
| D. | total functional cost |
| Answer» B. total customer cost | |
| 24. |
The percentage or number of customers who move from one level to next level in buying decision process is called |
| A. | conversion rates |
| B. | marketing rates |
| C. | shopping rates |
| D. | loyalty rates |
| Answer» B. marketing rates | |
| 25. |
A person or company that yields a revenue more than the incurred costs of selling and serving is called |
| A. | dissatisfaction |
| B. | superior value |
| C. | profitable customers |
| D. | satisfied customers |
| Answer» D. satisfied customers | |
| 26. |
The report on company's past performance which indicates current value of the brand is considered as |
| A. | brand stature |
| B. | brand value |
| C. | brand awareness |
| D. | brand knowledge |
| Answer» B. brand value | |
| 27. |
The mix and match maximize collective and individual effects are classified as |
| A. | integrated marketing |
| B. | holistic marketing |
| C. | adoptable marketing |
| D. | protectable marketing |
| Answer» B. holistic marketing | |
| 28. |
The researchers sampling plan consists of |
| A. | sampling unit |
| B. | sampling size |
| C. | sampling procedure |
| D. | all of the above |
| Answer» E. | |
| 29. |
Identification and observation of a brand is extremely influenced by its |
| A. | marketing |
| B. | loyalty |
| C. | visual presentation |
| D. | a & b |
| Answer» D. a & b | |
| 30. |
The net present value is calculated by |
| A. | brand discount rate |
| B. | brand auditing |
| C. | brand personification |
| D. | total brand earnings0 |
| Answer» B. brand auditing | |
| 31. |
Short run supply curve for a perfectly competitive firm is marginal cost curve at and over the |
| A. | shutdown point |
| B. | cost cut profit point |
| C. | marginal revenue point |
| D. | elasticity point |
| Answer» B. cost cut profit point | |
| 32. |
The particular brand's equity arises from consumer's response to |
| A. | similarities |
| B. | differences |
| C. | knowledge |
| D. | equity |
| Answer» C. knowledge | |
| 33. |
The esteem and knowledge together can create |
| A. | brand awareness |
| B. | brand knowledge |
| C. | brand stature |
| D. | brand value |
| Answer» D. brand value | |
| 34. |
The customer's emotional responses in relation to the brand are classified as |
| A. | brand imagery |
| B. | brand feelings |
| C. | brand salience |
| D. | brand performance |
| Answer» C. brand salience | |
| 35. |
The three main ways to convey brand's category membership are classified as |
| A. | announcing category benefits |
| B. | comparing to examples |
| C. | relying product description |
| D. | all of the above |
| Answer» E. | |
| 36. |
The low priced brands in the brand portfolio of particular Company are classified as |
| A. | traffic builders |
| B. | fighter brands |
| C. | flankers |
| D. | competing brands |
| Answer» B. fighter brands | |
| 37. |
The activities and steps that inform and engage employees in building a brand is classified as |
| A. | external marketing |
| B. | internal marketing |
| C. | internal branding |
| D. | external branding |
| Answer» D. external branding | |
| 38. |
A company which satisfies the needs of customers with same products are considered as |
| A. | competitor's |
| B. | industry |
| C. | Corporation |
| D. | organization |
| Answer» B. industry | |
| 39. |
The specialized community of employees' whose activities are focused around the brand is classified as |
| A. | brand community |
| B. | impression community |
| C. | external community |
| D. | internal community |
| Answer» B. impression community | |
| 40. |
The value proposition in which customer is focused, is the result of |
| A. | targeting |
| B. | positioning |
| C. | extract target |
| D. | segmenting |
| Answer» C. extract target | |
| 41. |
Firm buy either wholesale from other firms or directly from manufacturer on agreement or is |
| A. | c 2 c |
| B. | a 2 a |
| C. | a & b |
| D. | b 2 b |
| Answer» E. | |
| 42. |
Economic returns are normally |
| A. | higher than accounting profits |
| B. | lower than accounting profits |
| C. | identical to accounting profits |
| D. | b&c; |
| Answer» C. identical to accounting profits | |
| 43. |
When the bands are introduced to compete with the competitors thus the brands are classified as |
| A. | flankers |
| B. | competitive |
| C. | variant brand |
| D. | sub variant brands |
| Answer» B. competitive | |
| 44. |
The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as |
| A. | marketer's brand equity |
| B. | customer based brand equity |
| C. | knowledge based equity |
| D. | effective brand equity |
| Answer» C. knowledge based equity | |
| 45. |
The questions in questionnaire that allow respondent's to express their own thoughts and words are called |
| A. | open -ended questions |
| B. | close-ended questions |
| C. | stratified sampling |
| D. | rating scale |
| Answer» B. close-ended questions | |
| 46. |
In marketing, the 'resource adequacy' is the best classified as |
| A. | internal marketing metrics |
| B. | perceived metrics |
| C. | quality metrics |
| D. | loyalty metrics |
| Answer» B. perceived metrics | |
| 47. |
The research instruments present to respondents consist a set of questions, are classified as |
| A. | technological devices |
| B. | random sample |
| C. | questionnaires |
| D. | stratified sample |
| Answer» D. stratified sample | |
| 48. |
Buyers competent of making realistic purchases based on information given are |
| A. | rational buyers |
| B. | rational sellers |
| C. | buyers |
| D. | sellers |
| Answer» B. rational sellers | |
| 49. |
In brand dynamics, the relevance to consumer needs within an affordable price is classified as |
| A. | performance |
| B. | advantage |
| C. | presence |
| D. | brand relevance |
| Answer» E. | |
| 50. |
Brand assets contain |
| A. | the name of brand |
| B. | reputation, relevance, and loyalty |
| C. | less quality complaints |
| D. | all of given options |
| Answer» C. less quality complaints | |