MCQOPTIONS
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MCQOPTIONS
This section includes 233 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of |
| A. | location pricing |
| B. | channel pricing |
| C. | customer segment pricing |
| D. | product-form pricing |
| Answer» C. customer segment pricing | |
| 202. |
The marketers can build up demand of a particular product by |
| A. | associating with strong motives |
| B. | using motivating cues |
| C. | positive reinforcement |
| D. | all of above |
| Answer» E. | |
| 203. |
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as |
| A. | differentiable segment |
| B. | non-differentiable segments |
| C. | intermarket segmentation |
| D. | intramarket segmentation |
| Answer» C. intermarket segmentation | |
| 204. |
The Company?s strengths and weakness are evaluated in |
| A. | PEST analysis |
| B. | SWOT analysis |
| C. | Both a and b |
| D. | None of above |
| Answer» C. Both a and b | |
| 205. |
The adopter group 'early majority' is |
| A. | deliberate |
| B. | guided by respect |
| C. | skeptical |
| D. | tradition bound |
| Answer» B. guided by respect | |
| 206. |
The kind of sales people who travel to call all the customers in field is classified as |
| A. | inside sales force |
| B. | outside sales force |
| C. | channel intermediaries |
| D. | nominal sales force |
| Answer» C. channel intermediaries | |
| 207. |
According to customers, the trend of interpreting information in a way to support what they already believe is |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | all of above |
| Answer» C. selective retention | |
| 208. |
If the unit cost is $25 and the desired return on sales is 60% then the markup price is |
| A. | $62.50 |
| B. | $65.50 |
| C. | $69.50 |
| D. | $75.50 |
| Answer» B. $65.50 | |
| 209. |
The 'social factors' includes |
| A. | small groups |
| B. | family |
| C. | social roles and status |
| D. | all of above |
| Answer» E. | |
| 210. |
The floor of the product's price is set with the help of |
| A. | supply |
| B. | cost |
| C. | discount and allowance |
| D. | demand |
| Answer» C. discount and allowance | |
| 211. |
The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 212. |
The extra payment awarded for sales program and advertising is classified as |
| A. | seasonal allowances |
| B. | trade-off allowances |
| C. | promotional allowances |
| D. | trade-in allowances |
| Answer» D. trade-in allowances | |
| 213. |
How much (quantity) of a commodities or service is wanted by buyers is |
| A. | supply |
| B. | demand |
| C. | elasticity |
| D. | law of demand |
| Answer» C. elasticity | |
| 214. |
If demand remains unaffected and supply diminish (supply curve shifts to left), a deficiency arise, leading to a |
| A. | lower equilibrium price |
| B. | equilibrium price |
| C. | higher equilibrium price |
| D. | higher |
| Answer» D. higher | |
| 215. |
The products that consists of activities and benefits offered for sale are called |
| A. | product membership in category |
| B. | services |
| C. | market segmentation |
| D. | pricing of product |
| Answer» C. market segmentation | |
| 216. |
The price reduction is awarded to buyers who buy services and goods in off-season is classified as |
| A. | oligopolistic discount |
| B. | equalizing discount |
| C. | offset discount |
| D. | seasonal discount |
| Answer» E. | |
| 217. |
The group of customers who follows a majority of people before buying innovative products is called |
| A. | late majority |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» B. early majority | |
| 218. |
A movement of curve to left is |
| A. | supply decreases |
| B. | demand decreases |
| C. | demand increases |
| D. | supply increases |
| Answer» C. demand increases | |
| 219. |
The paints, nails and brooms are classic examples of |
| A. | unsought specialty products |
| B. | business services |
| C. | accessory equipment |
| D. | business advisory services |
| Answer» C. accessory equipment | |
| 220. |
The services such as airlines and hotels are classified as |
| A. | shopping products |
| B. | unsought augmented products |
| C. | sought specialty products |
| D. | unsought convenience products |
| Answer» B. unsought augmented products | |
| 221. |
The competitive marketing strategies plays a role in companies |
| A. | positioning strategy |
| B. | targeting strategy |
| C. | differentiation |
| D. | market segmentation |
| Answer» C. differentiation | |
| 222. |
According to sustainable marketing, the major movements includes |
| A. | consumerism |
| B. | seller's extremism |
| C. | environmentalism |
| D. | Both a and c |
| Answer» E. | |
| 223. |
The low involved buying behavior of consumers while perceiving significant differences between brands is called |
| A. | complex buying behavior |
| B. | variety seeking buying behavior |
| C. | dissonance reducing buying behavior |
| D. | habitual buying behavior |
| Answer» C. dissonance reducing buying behavior | |
| 224. |
The amusement parks charge less to school trips, is an example of |
| A. | channel pricing |
| B. | customer segment pricing |
| C. | product form pricing |
| D. | image pricing |
| Answer» C. product form pricing | |
| 225. |
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of |
| A. | augmented product |
| B. | actual product |
| C. | actual ownership |
| D. | tangible products |
| Answer» B. actual product | |
| 226. |
The stage in which the problem or need is recognized by consumers is classified as |
| A. | need recognition |
| B. | information search |
| C. | evaluation of alternatives |
| D. | Both b and c |
| Answer» B. information search | |
| 227. |
The adopter group 'late majority' is classified as |
| A. | deliberate |
| B. | guided by respect |
| C. | skeptical |
| D. | tradition bound |
| Answer» D. tradition bound | |
| 228. |
If the demand of the product changes considerably with the small change in price then the demand is said to be |
| A. | interactive |
| B. | augmented |
| C. | elastic |
| D. | inelastic |
| Answer» D. inelastic | |
| 229. |
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called |
| A. | sales promotion |
| B. | offline promotion |
| C. | direct channeling |
| D. | direct marketing |
| Answer» E. | |
| 230. |
A descriptive thought about something held by a person is classified as |
| A. | learning |
| B. | attitudes |
| C. | beliefs |
| D. | perception |
| Answer» D. perception | |
| 231. |
In the personal selling process, the step which consists of identifying potential customers is classified as |
| A. | presenting quota |
| B. | demonstrating quota |
| C. | prospecting |
| D. | qualifying |
| Answer» D. qualifying | |
| 232. |
The Jeep can associated with brand personality trait known as |
| A. | ruggedness |
| B. | competence |
| C. | sophistication |
| D. | excitement |
| Answer» B. competence | |
| 233. |
The kind of information consumer obtains from advertising campaigns and sales people is classified as |
| A. | personal sources |
| B. | commercial sources |
| C. | experiential sources |
| D. | all of above |
| Answer» C. experiential sources | |