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MCQOPTIONS
This section includes 233 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
When customers raise quantity demanded at a specified price, known as |
| A. | decrease in demand |
| B. | increase in supply |
| C. | increase in demand |
| D. | increase in cost |
| Answer» D. increase in cost | |
| 102. |
The pure tangible good and pure services are two extremes of |
| A. | market offering |
| B. | exchange of goods |
| C. | ownership |
| D. | logistic channels |
| Answer» B. exchange of goods | |
| 103. |
The price increasing technique in which customers are asked to pay today's price as well as inflation increased before delivery of goods is classified as |
| A. | escalator clauses |
| B. | reduction of discounts |
| C. | unbundling |
| D. | delayed quotation pricing |
| Answer» B. reduction of discounts | |
| 104. |
The market segmentation done on basis of 'occupation' and 'education' of customers is an example of |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 105. |
According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of |
| A. | real |
| B. | win |
| C. | worth doing |
| D. | less worthy |
| Answer» D. less worthy | |
| 106. |
The question of buyer "what I am really buying?" is addresses in strategy called |
| A. | targeting strategy |
| B. | intangible products |
| C. | positioning statement |
| D. | customer core value |
| Answer» E. | |
| 107. |
In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called |
| A. | growth stage |
| B. | repetition stage |
| C. | turbulent stage |
| D. | non-turbulent |
| Answer» B. repetition stage | |
| 108. |
The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as |
| A. | reduction of discounts |
| B. | unbundling |
| C. | delayed quotation pricing |
| D. | escalator clauses |
| Answer» C. delayed quotation pricing | |
| 109. |
The BlackBerry 'on the go connectivity' specific feature is part of |
| A. | actual product |
| B. | augmented product |
| C. | dis-augmented product |
| D. | intangible services |
| Answer» B. augmented product | |
| 110. |
The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of |
| A. | First degree |
| B. | Second degree |
| C. | Third degree |
| D. | Fourth degree |
| Answer» D. Fourth degree | |
| 111. |
Company expectations regarding upcoming prices are determinants of |
| A. | supply |
| B. | elasticity |
| C. | law of supply |
| D. | marginal utility |
| Answer» B. elasticity | |
| 112. |
Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of |
| A. | user status |
| B. | usage rate |
| C. | loyalty status |
| D. | benefits sought |
| Answer» C. loyalty status | |
| 113. |
The supplies such as lubricants, coal, paper and pencils are best classified as |
| A. | operating supplies |
| B. | repair and maintenance supplies |
| C. | business advisory services |
| D. | consumer specialty products |
| Answer» B. repair and maintenance supplies | |
| 114. |
Supply-and-demand model is a partial equilibrium model of |
| A. | partial equilibrium |
| B. | equilibrium |
| C. | economic equilibrium |
| D. | price equilibrium |
| Answer» D. price equilibrium | |
| 115. |
If the demand for the product does not change with the small change in price then the demand is said to be |
| A. | interactive |
| B. | augmented |
| C. | elastic |
| D. | inelastic |
| Answer» E. | |
| 116. |
Price, at which sellers mutually are ready to sell identical amount as buyers collectively are agreeable to buy, identified as |
| A. | price |
| B. | equilibrium price |
| C. | market clearing price |
| D. | b & c |
| Answer» E. | |
| 117. |
The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as |
| A. | markup pricing |
| B. | target return pricing |
| C. | target return costing |
| D. | markup costing |
| Answer» C. target return costing | |
| 118. |
The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as |
| A. | Australian auctions |
| B. | English auctions |
| C. | Dutch auctions |
| D. | Sealed-bid auctions |
| Answer» D. Sealed-bid auctions | |
| 119. |
The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as |
| A. | basing point pricing |
| B. | uniform delivered pricing |
| C. | freight on board origin pricing |
| D. | zone pricing |
| Answer» B. uniform delivered pricing | |
| 120. |
If the desired return on sales is 70% and the markup price is $65 then the unit cost will be |
| A. | $30.00 |
| B. | $25.50 |
| C. | $19.50 |
| D. | $22.50 |
| Answer» D. $22.50 | |
| 121. |
The pricing technique according to which company charges it's customers on the basis of prices competitors is classified as |
| A. | value pricing |
| B. | perceived pricing |
| C. | going rate pricing |
| D. | high low pricing |
| Answer» D. high low pricing | |
| 122. |
The price of product is subtracted from variable cost than divided by fixed cost for calculation is |
| A. | unit cost |
| B. | break-even volume |
| C. | target return price |
| D. | target return cost |
| Answer» C. target return price | |
| 123. |
According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as |
| A. | physiological needs |
| B. | social needs |
| C. | safety needs |
| D. | esteem needs |
| Answer» E. | |
| 124. |
The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» D. behavioral segmentation | |
| 125. |
The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as |
| A. | customer sales force structure |
| B. | product sales force structure |
| C. | indirect sales force structure |
| D. | territorial sales force structure |
| Answer» B. product sales force structure | |
| 126. |
The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» D. behavioral segmentation | |
| 127. |
The remembrance of good points that are related to choose a brand as compared to competing brands is called |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 128. |
The tendency to which existing products appears less superior compared to innovative products is classified as |
| A. | relative advantage |
| B. | divisibility |
| C. | communicability |
| D. | compatibility |
| Answer» B. divisibility | |
| 129. |
Price-quantity pair where quantity demanded is equivalent to extent supplied, characterized by intersection of demand and supply curves is |
| A. | equilibrium |
| B. | equilibrium demand |
| C. | equilibrium supply |
| D. | equilibrium curve |
| Answer» B. equilibrium demand | |
| 130. |
A table that demonstrate association among price of a good and quantity supplied is |
| A. | demand schedule |
| B. | supply schedule |
| C. | demand |
| D. | supply |
| Answer» C. demand | |
| 131. |
Customers will be ready to purchase a specified quantity of a product, at a specified price, if marginal utility of further spending is equivalent to the |
| A. | cost |
| B. | opportunity cost |
| C. | revenue |
| D. | product cost |
| Answer» C. revenue | |
| 132. |
The type of discount made to those buyers who use to buy the products or services that are out of season is classified as |
| A. | cash discount |
| B. | seasonal discount |
| C. | functional discount |
| D. | quantity discount |
| Answer» C. functional discount | |
| 133. |
The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as |
| A. | event marketing |
| B. | sponsored marketing |
| C. | branding |
| D. | premium marketing |
| Answer» B. sponsored marketing | |
| 134. |
According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in |
| A. | physiological needs |
| B. | social needs |
| C. | self-actualization needs |
| D. | esteem needs |
| Answer» D. esteem needs | |
| 135. |
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of |
| A. | event promotion |
| B. | off deal promotion |
| C. | trade promotions |
| D. | business promotions |
| Answer» E. | |
| 136. |
The factors that can affect purchase decision and attention are |
| A. | attitude of others |
| B. | unexpected situational factors |
| C. | expected situational factors |
| D. | Both a and b |
| Answer» E. | |
| 137. |
The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as |
| A. | price packs |
| B. | cents off deals |
| C. | advertising specialties |
| D. | Both a and b |
| Answer» E. | |
| 138. |
The person self-image also called as its |
| A. | lifestyle |
| B. | personality |
| C. | social class |
| D. | self-concept |
| Answer» E. | |
| 139. |
The detailed description of products, target market, competitors and customer value proposition is classified as |
| A. | write-up |
| B. | write-down |
| C. | follow-up |
| D. | none of above |
| Answer» B. write-down | |
| 140. |
The positioning statement must state the category of brands and its |
| A. | points of differences |
| B. | price |
| C. | place |
| D. | distribution channel |
| Answer» B. price | |
| 141. |
If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be |
| A. | 5333 |
| B. | 6333 |
| C. | 7333 |
| D. | 4333 |
| Answer» B. 6333 | |
| 142. |
The form of countertrade in which buyer's and seller's exchange goods without involving any third party is classified as |
| A. | barter |
| B. | compensation deal |
| C. | offset |
| D. | buy back arrangement |
| Answer» B. compensation deal | |
| 143. |
The positioning statement first states the |
| A. | product membership in category |
| B. | points of priority |
| C. | points of differences |
| D. | brands superiority |
| Answer» B. points of priority | |
| 144. |
The techniques involved in promotional pricing are |
| A. | loss leader pricing |
| B. | cash rebates |
| C. | low interest pricing |
| D. | all of the above |
| Answer» C. low interest pricing | |
| 145. |
The selling of the product's price is set with the help of |
| A. | demand |
| B. | supply |
| C. | cost |
| D. | discount and allowance |
| Answer» B. supply | |
| 146. |
The pricing issues across channel levels includes |
| A. | predatory pricing |
| B. | deceptive pricing |
| C. | price fixing |
| D. | none of the above |
| Answer» C. price fixing | |
| 147. |
The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called |
| A. | maturity stage |
| B. | productive stage |
| C. | improved market stage |
| D. | profit achieved stage |
| Answer» B. productive stage | |
| 148. |
The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as |
| A. | basing point pricing |
| B. | uniform delivered pricing |
| C. | freight on board origin pricing |
| D. | zone pricing |
| Answer» D. zone pricing | |
| 149. |
To a great extent market can offer is |
| A. | demand |
| B. | elasticity |
| C. | law of supply |
| D. | supply |
| Answer» E. | |
| 150. |
The overhead costs are also known as |
| A. | employees' salaries |
| B. | labor wages |
| C. | fixed costs |
| D. | variable costs |
| Answer» D. variable costs | |