MCQOPTIONS
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MCQOPTIONS
This section includes 119 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The pricing strategy in which the products are differentiated on the basis of value added features is classified as |
| A. | differentiated pricing |
| B. | competitive pricing |
| C. | value added pricing |
| D. | quality added pricing |
| Answer» D. quality added pricing | |
| 2. |
The forth step in personal selling process after completion of step consisting of approach is to |
| A. | prospecting and qualifying |
| B. | follow up |
| C. | closing |
| D. | present and demonstrate |
| Answer» E. | |
| 3. |
In business buying process, the one who uses the product is called |
| A. | user |
| B. | influencer |
| C. | decider and gatekeeper |
| D. | buyer |
| Answer» B. influencer | |
| 4. |
To avoid complex buying situation, the buying of packaged solution from single seller is considered as |
| A. | new task |
| B. | modified rebuy |
| C. | straight rebuy |
| D. | solutions selling |
| Answer» E. | |
| 5. |
The stage in which the business buyer invites supplier to submit proposals is classified as |
| A. | supplier selection |
| B. | proposal solicitation |
| C. | supplier search |
| D. | order specification |
| Answer» C. supplier search | |
| 6. |
The kind of reduction made to those buyers who buy large volumes of products is classified as |
| A. | cash discount |
| B. | seasonal discount |
| C. | functional discount |
| D. | quantity discount |
| Answer» E. | |
| 7. |
In business buying process, the group who furnish the information to evaluate alternatives is classified as |
| A. | user |
| B. | influencer |
| C. | decider and gatekeeper |
| D. | buyer |
| Answer» C. decider and gatekeeper | |
| 8. |
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called |
| A. | nominal selling |
| B. | territorial selling |
| C. | team selling |
| D. | group selling |
| Answer» D. group selling | |
| 9. |
The pricing strategy in which the price set must cover the product cost plus target profit is classified as |
| A. | value based pricing |
| B. | cost based pricing |
| C. | discount based pricing |
| D. | ceiling based pricing |
| Answer» C. discount based pricing | |
| 10. |
The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as |
| A. | customer sales force structure |
| B. | product sales force structure |
| C. | indirect sales force structure |
| D. | territorial sales force structure |
| Answer» E. | |
| 11. |
The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as |
| A. | deceptive pricing |
| B. | price discrimination |
| C. | resale price maintenance |
| D. | fix quantity pricing |
| Answer» D. fix quantity pricing | |
| 12. |
In business buying process, the group who has formal authority of supplier selection is classified as |
| A. | user |
| B. | influencer |
| C. | decider and gatekeeper |
| D. | buyer |
| Answer» E. | |
| 13. |
The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as |
| A. | pre-approach |
| B. | sales nomination |
| C. | qualifying |
| D. | prospecting |
| Answer» B. sales nomination | |
| 14. |
The products that are bought without detailed comparisons are best classified as |
| A. | sought products |
| B. | unsought products |
| C. | less convenient products |
| D. | convenient products |
| Answer» E. | |
| 15. |
The roughly and detailed estimation of market size, product price and development costs is classified as |
| A. | write-down |
| B. | write-up |
| C. | follow-up screening |
| D. | follow-up testing |
| Answer» C. follow-up screening | |
| 16. |
The demand of business buyers is derived from |
| A. | final consumer demand |
| B. | raw materials suppliers |
| C. | production controller |
| D. | logistic managers |
| Answer» B. raw materials suppliers | |
| 17. |
Public relations' can be classified as |
| A. | Place |
| B. | Product |
| C. | Price |
| D. | Promotion |
| Answer» E. | |
| 18. |
In business buying process, the group having informal or formal power of approving suppliers is classified as |
| A. | user |
| B. | influencer |
| C. | decider and gatekeeper |
| D. | buyer |
| Answer» D. buyer | |
| 19. |
In business buying process, the participants involved are |
| A. | user |
| B. | influencer |
| C. | decider and gatekeeper |
| D. | buyer |
| Answer» E. | |
| 20. |
The business buying process starts with the |
| A. | problem recognition |
| B. | general need description |
| C. | product specification |
| D. | supplier search |
| Answer» B. general need description | |
| 21. |
The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called |
| A. | low high pricing |
| B. | every day same pricing |
| C. | everyday low pricing |
| D. | high low pricing |
| Answer» E. | |
| 22. |
The logistic network through which the unwanted or excess products by resellers or consumers is classified as |
| A. | inbound distribution |
| B. | outbound distribution |
| C. | forward distribution |
| D. | reverse distribution |
| Answer» E. | |
| 23. |
The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as |
| A. | promotional pricing |
| B. | short term pricing |
| C. | quick pricing |
| D. | cyclical pricing |
| Answer» B. short term pricing | |
| 24. |
The promotional products used in consumer promotion are also classified as |
| A. | price packs |
| B. | advertising specialties |
| C. | sweepstakes |
| D. | cash rebates |
| Answer» C. sweepstakes | |
| 25. |
The close factors affecting the company's ability to serve its customers are referred as |
| A. | Microenvironment |
| B. | Macro environment |
| C. | Both a and b |
| D. | None of the above |
| Answer» B. Macro environment | |
| 26. |
The 'marketing strategy statement' first part consists of |
| A. | target market |
| B. | planned value proposition |
| C. | sales, profit goals, market share |
| D. | developing mission statement |
| Answer» B. planned value proposition | |
| 27. |
The business buying situation in which the buyer reorders the same product is classified as |
| A. | new task |
| B. | modified rebuy |
| C. | straight rebuy |
| D. | solutions selling |
| Answer» C. straight rebuy | |
| 28. |
In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called |
| A. | sample |
| B. | coupon |
| C. | premium |
| D. | cash refunds |
| Answer» C. premium | |
| 29. |
According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of |
| A. | real |
| B. | win |
| C. | worth doing |
| D. | less worthy |
| Answer» C. worth doing | |
| 30. |
The trading of raw material through online sources between buyers and sellers is classified as |
| A. | e-procurement |
| B. | de-procurement |
| C. | online selling |
| D. | direct marketing |
| Answer» B. de-procurement | |
| 31. |
In the product life cycle, the decline stage consists of |
| A. | low sales |
| B. | rapidly rising sales |
| C. | peak sales |
| D. | declining sales |
| Answer» E. | |
| 32. |
The perceptions of the customer about the value of products are considered to set the |
| A. | floor for cost |
| B. | ceiling for prices |
| C. | floor for prices |
| D. | ceiling for cost |
| Answer» C. floor for prices | |
| 33. |
The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as |
| A. | supplier selection |
| B. | proposal solicitation |
| C. | supplier search |
| D. | order-routine specification |
| Answer» E. | |
| 34. |
The stage in buying behavior which follows the reviews of supplier proposals by business buyer is |
| A. | supplier selection |
| B. | proposal solicitation |
| C. | supplier search |
| D. | order-routine specification |
| Answer» B. proposal solicitation | |
| 35. |
The product life cycle stages helps in describing |
| A. | product class |
| B. | product form |
| C. | brand |
| D. | all of above |
| Answer» E. | |
| 36. |
The demand which is affected by price changes in short term is |
| A. | elastic demand |
| B. | inelastic demand |
| C. | realistic demand |
| D. | unrealistic demand |
| Answer» B. inelastic demand | |
| 37. |
The second step in new product development is |
| A. | idea generation |
| B. | product development |
| C. | idea screening |
| D. | business screening |
| Answer» D. business screening | |
| 38. |
The demand which is not affected by price changes in short term is |
| A. | elastic demand |
| B. | inelastic demand |
| C. | realistic demand |
| D. | unrealistic demand |
| Answer» C. realistic demand | |
| 39. |
The stage which concludes the supplier's performance assessment by business buyers is classified as |
| A. | supplier selection |
| B. | proposal solicitation |
| C. | performance review |
| D. | order-routine specification |
| Answer» D. order-routine specification | |
| 40. |
If the fixed cost is $250000, variable cost is $30 and price is $40 |
| A. | 40000 |
| B. | 35000 |
| C. | 30000 |
| D. | 25000 |
| Answer» E. | |
| 41. |
The 'Millennial' are also classified as |
| A. | generation X |
| B. | generation Y |
| C. | baby boomers |
| D. | Both a and b |
| Answer» C. baby boomers | |
| 42. |
The employees of company can also contribute in idea generation and this source can be best classified as |
| A. | internal idea sources |
| B. | external idea sources |
| C. | off shoring ideas |
| D. | outdated ideas |
| Answer» B. external idea sources | |
| 43. |
Business markets usually includes fewer but |
| A. | large scale production firms |
| B. | small scale retailers |
| C. | small scale production firms |
| D. | small scale wholesalers |
| Answer» B. small scale retailers | |
| 44. |
The pricing strategy in which the standard markup is added into the cost of market offering is classified as |
| A. | marginal pricing |
| B. | cost plus pricing |
| C. | markup pricing |
| D. | Both b and c |
| Answer» E. | |
| 45. |
The SBU's considered as 'Cash Cows' requires |
| A. | Heavy investment |
| B. | Less investments |
| C. | More marketing |
| D. | Both a and c |
| Answer» C. More marketing | |
| 46. |
The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as |
| A. | business buyer behavior |
| B. | derived demand |
| C. | business buying process |
| D. | cognitive dissonance |
| Answer» D. cognitive dissonance | |
| 47. |
The number of intermediaries that made products or services available to final customer are classified as |
| A. | flexible channels |
| B. | chain of channels |
| C. | channel levels |
| D. | marketing levels |
| Answer» D. marketing levels | |
| 48. |
The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as |
| A. | point of purchase promotion |
| B. | trade promotion |
| C. | event promotion |
| D. | off deal promotion |
| Answer» C. event promotion | |
| 49. |
All the individuals and units involved in purchasing process are classified as |
| A. | buying center |
| B. | influencers |
| C. | deciders |
| D. | gatekeepers |
| Answer» B. influencers | |
| 50. |
The whole sellers and retailers buying behavior is classified as |
| A. | business buyer behavior |
| B. | derived demand |
| C. | business buying process |
| D. | cognitive dissonance |
| Answer» B. derived demand | |