MCQOPTIONS
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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Physical distribution channels includes |
| A. | Retailers |
| B. | Wholesalers |
| C. | Both a and b |
| D. | None of the above |
| Answer» D. None of the above | |
| 2. |
The strategy to segregate small amount of gains from large amount of loss includes |
| A. | cancellation principle |
| B. | segregate principle |
| C. | silver lining principle |
| D. | golden lining principle |
| Answer» D. golden lining principle | |
| 3. |
Idea of advertising efficiency initial come to prominence in the |
| A. | 1991 |
| B. | 1990 |
| C. | 1997 |
| D. | 1995 |
| Answer» C. 1997 | |
| 4. |
According to expectancy model, the redesigning of the whole product is classified as |
| A. | fake positioning |
| B. | real positioning |
| C. | brand positioning |
| D. | market positioning |
| Answer» C. brand positioning | |
| 5. |
The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as |
| A. | basic buying and selling |
| B. | contractual selling |
| C. | contractual buying |
| D. | cooperative systems |
| Answer» B. contractual selling | |
| 6. |
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as |
| A. | discrimination |
| B. | motivation drive |
| C. | motivation cue |
| D. | behavior learning |
| Answer» B. motivation drive | |
| 7. |
The stronger buyer and seller ties are facilitated in |
| A. | vertical coordination |
| B. | horizontal coordination |
| C. | contract coordination |
| D. | selling coordination |
| Answer» B. horizontal coordination | |
| 8. |
The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of |
| A. | anchoring heuristic |
| B. | adjusting heuristic |
| C. | availability heuristic |
| D. | geographical heuristic |
| Answer» D. geographical heuristic | |
| 9. |
The companies join together to gain more discounts on volume purchases are classified as |
| A. | barter alliances |
| B. | buying markets |
| C. | buying alliances |
| D. | private exchanges |
| Answer» D. private exchanges | |
| 10. |
The electronic markets in which prices fluctuate in every second are classified as |
| A. | spot markets |
| B. | exchange markets |
| C. | vertical markets |
| D. | Both a and b |
| Answer» E. | |
| 11. |
The 'stages in the adoption process' involves |
| A. | awareness |
| B. | interest |
| C. | evaluation and trial |
| D. | all of above |
| Answer» E. | |
| 12. |
When more and more extrinsic factors play role in the buying decision, the customer most probably follow |
| A. | peripheral route |
| B. | central route |
| C. | expectancy cue |
| D. | value cue |
| Answer» B. central route | |
| 13. |
Technical root for targeting results is |
| A. | optimization |
| B. | segmentation |
| C. | accountability |
| D. | targeting |
| Answer» B. segmentation | |
| 14. |
The delivery and credit services are part of |
| A. | marketing strategy |
| B. | augmented product |
| C. | non-augmented product |
| D. | positioning strategy |
| Answer» C. non-augmented product | |
| 15. |
The limited and temporary repository of useful information is classified as |
| A. | long term memory |
| B. | short term memory |
| C. | permanent memory |
| D. | None of above |
| Answer» C. permanent memory | |
| 16. |
An approach to advertising which chooses an suitable period and place for delivery of a advertising message is |
| A. | services marketing |
| B. | right-time marketing |
| C. | guerrilla marketing |
| D. | demand chain |
| Answer» C. guerrilla marketing | |
| 17. |
The use of mental shortcuts or use of thumb rules in buying products are classified as |
| A. | heuristics |
| B. | realistic |
| C. | realistic |
| D. | social heuristic |
| Answer» B. realistic | |
| 18. |
The parents and siblings are the part of |
| A. | family orientation |
| B. | inspirational orientation |
| C. | group orientation |
| D. | opinion orientation |
| Answer» B. inspirational orientation | |
| 19. |
In the buying process, the group that have indirect impact on consumers is classified as |
| A. | primary groups |
| B. | secondary groups |
| C. | membership groups |
| D. | formal groups |
| Answer» C. membership groups | |
| 20. |
The strategy to integrate larger gains with smaller losses involved |
| A. | lining principle |
| B. | cancellation principle |
| C. | golden lining principle |
| D. | segregate principle |
| Answer» C. golden lining principle | |
| 21. |
The markets which include buying from manufacturers rather than intermediaries is classified as |
| A. | relative buyers |
| B. | price sensitive buyers |
| C. | business markets |
| D. | consumer markets |
| Answer» D. consumer markets | |
| 22. |
The negative situational factors are part of |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» C. Opportunities | |
| 23. |
The resources such as oil, coal, gas and other minerals are known as |
| A. | renewable resources |
| B. | non-renewable resource |
| C. | Both a and b |
| D. | none of above |
| Answer» C. Both a and b | |
| 24. |
The factors that must be considered while designing the pricing strategies are |
| A. | price of competitors |
| B. | strategies of competitors |
| C. | marketing strategy |
| D. | all of above |
| Answer» E. | |
| 25. |
The buying mode in which the buyer changes product prices and requirements is classified as |
| A. | modified rebuy |
| B. | modified buy |
| C. | modified buyers |
| D. | modified task |
| Answer» B. modified buy | |
| 26. |
The individuals who use the products and initiate defining the product requirements are classified as |
| A. | users |
| B. | influencers |
| C. | deciders |
| D. | initiators |
| Answer» B. influencers | |
| 27. |
The forces and factors that shape customers preferences and behaviors are known as |
| A. | the cultural environment |
| B. | the demographic environment |
| C. | the economic environment |
| D. | the political environment |
| Answer» B. the demographic environment | |
| 28. |
The buying person's spouse and children is classified |
| A. | family of procreation |
| B. | family orientation |
| C. | inspiration orientation |
| D. | group orientation |
| Answer» B. family orientation | |
| 29. |
Step in the information search in the buying process, the milder search state is classified as |
| A. | less attention |
| B. | heightened attention |
| C. | data attention |
| D. | research attention |
| Answer» C. data attention | |
| 30. |
The process about how the individual customer come to know about the market offering, is classified as |
| A. | total set of brands |
| B. | brands awareness |
| C. | consideration set |
| D. | availability set |
| Answer» C. consideration set | |
| 31. |
The perceptual process in which customer's remember good points about brand as compared to competing brand is |
| A. | selective noticing |
| B. | selective shopping |
| C. | selective attention |
| D. | selective retention |
| Answer» E. | |
| 32. |
Push cash also recognized as |
| A. | sampling |
| B. | point-of-purchase displays |
| C. | spiffs |
| D. | glorifier |
| Answer» D. glorifier | |
| 33. |
The family, friends, coworkers and neighbors are classified as |
| A. | membership groups |
| B. | formal groups |
| C. | transaction group |
| D. | informal groups |
| Answer» B. formal groups | |
| 34. |
A person's pattern of living and as expressed in activities and opinions is best classified as |
| A. | role |
| B. | status |
| C. | lifestyle |
| D. | personality |
| Answer» D. personality | |
| 35. |
The persuasion route based on customer rational consideration and buying diligence is explained in |
| A. | value cues |
| B. | central route |
| C. | peripheral route |
| D. | central cues |
| Answer» C. peripheral route | |
| 36. |
The perceptual process in which people notice and usually anticipate is called |
| A. | selective attention |
| B. | selective shopping |
| C. | selective ad watching |
| D. | selective noticing |
| Answer» B. selective shopping | |
| 37. |
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as |
| A. | cost based pricing |
| B. | differentiated pricing |
| C. | competitive pricing |
| D. | value added pricing |
| Answer» B. differentiated pricing | |
| 38. |
The groups that people think to join are classified as |
| A. | leader groups |
| B. | party groups |
| C. | aspiration groups |
| D. | associative groups |
| Answer» D. associative groups | |
| 39. |
The traditional supply situation in which the focus is on competition rather than cooperation is classified as |
| A. | customer supply |
| B. | contract supply |
| C. | cooperation supply |
| D. | bare buying |
| Answer» B. contract supply | |
| 40. |
In modified rebuy, the suppliers that see opportunities to expand business are classified as |
| A. | in-suppliers |
| B. | out-suppliers |
| C. | modified suppliers |
| D. | new suppliers |
| Answer» C. modified suppliers | |
| 41. |
The purchases of schools, nursing homes, prisons and other institutions are classified as |
| A. | government markets |
| B. | consumer markets |
| C. | institutional markets |
| D. | business markets |
| Answer» D. business markets | |
| 42. |
The customer will be delighted of the purchase if it is |
| A. | post purchase actions |
| B. | performance exceeds expectation |
| C. | performance shorts of expectations |
| D. | performance meets expectations |
| Answer» C. performance shorts of expectations | |
| 43. |
In growth-share matrix, the high growth and high share SBU's are considered as |
| A. | Stars |
| B. | Cash Cows |
| C. | Question marks |
| D. | Dogs |
| Answer» B. Cash Cows | |
| 44. |
The sum of variable costs and fixed costs is called |
| A. | total costs |
| B. | overhead costs |
| C. | markup costs |
| D. | Both a and b |
| Answer» B. overhead costs | |
| 45. |
When the marketers offer the products which is representation of the category as a whole is classified as |
| A. | representative heuristic |
| B. | motivation heuristic |
| C. | expectancy heuristic |
| D. | psychological heuristic |
| Answer» B. motivation heuristic | |
| 46. |
The convenient products and services are mostly served to the customers who are |
| A. | geographically constrained |
| B. | time constrained |
| C. | money constrained |
| D. | Both b and c |
| Answer» E. | |
| 47. |
The eight stages in buying process is called |
| A. | buy phase |
| B. | purchase phase |
| C. | sell phase |
| D. | off phase |
| Answer» B. purchase phase | |
| 48. |
The way in which consumer's categorize and record financial outcomes of the market offering is classified as |
| A. | critical accounting |
| B. | decision accounting |
| C. | mental accounting |
| D. | geographical accounting |
| Answer» D. geographical accounting | |
| 49. |
The needs that arise from psychological states such as need of belonging are classified as |
| A. | psychogenic |
| B. | biogenic |
| C. | formal needs |
| D. | monitored needs |
| Answer» B. biogenic | |
| 50. |
An unlimited and permanent repository of useful information is classified as |
| A. | temporary memory |
| B. | motivational memory |
| C. | long term memory |
| D. | short term memory |
| Answer» D. short term memory | |