MCQOPTIONS
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				| 1. | 
                                    If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as | 
                            
| A. | differentiable segment | 
| B. | non-differentiable segments | 
| C. | intermarket segmentation | 
| D. | intramarket segmentation | 
| Answer» C. intermarket segmentation | |