In a CRM database, a set of information stored in a row of the databas – McqOptions

MCQOPTIONS

1.	In a CRM database, a set of information stored in a row of the database and pertaining to one customer is called:
A.	Cluster
B.	Record
C.	Factor
D.	Flow
Answer» C. Factor

Discussion

No Comment Found

Related MCQs

In a CRM database, a set of information stored in a row of the database and pertaining to one customer is called:
Companies that are becoming skilled in Customer Relationship Management (CRM) focus on: 1. Understanding the perceived performance and buyers expectations2. Giving benefits to the customers by reducing cost3. Developing programs to attract and retain the right customers and meeting the individual needs of valued customers4. Giving the quality in features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs
In the context of CRM, what does the abbreviation SFA stand for?
In case of CRM, what does RF stand for in RFM model?
Building long-term mutually satisfying relations with key customers, suppliers, distributors in order to earn and retain their long-term preference and business is known as
In a CRM system, if the hypothetical retention rate is 1.0, then the survival rate at the end of the 3rd year is:
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.Reason (R) : Customer Relationship Management (CRM) databases have become an asset for the analysis of customer behaviour.