Companies that are becoming skilled in Customer Relationship Management (CRM) focus on: 1. Understanding the perceived performance and buyers expectations2. Giving benefits to the customers by reducing cost3. Developing programs to attract and retain the right customers and meeting the individual needs of valued customers4. Giving the quality in features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs

• A. 1
• B. 2
• C. 3
• D. 4