MCQOPTIONS
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MCQOPTIONS
This section includes 301 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
The analysis of how customer experiences contribute to company's competitive advantage is classified as |
| A. | customer's metrics pathway |
| B. | unit metrics pathway |
| C. | stakeholder satisfaction pathway |
| D. | company metrics pathway |
| Answer» B. unit metrics pathway | |
| 152. |
Clearness regarding proportions of brands is clarity in |
| A. | the functions of brand |
| B. | the aspects of differentiation |
| C. | both of given options |
| D. | none of given options |
| Answer» D. none of given options | |
| 153. |
The brand association which can be made because of internal resources and feasible commitment is classified as |
| A. | desirability |
| B. | deliverability |
| C. | differentiability |
| D. | feasibility |
| Answer» C. differentiability | |
| 154. |
NOT known as competitive discrimination is |
| A. | service |
| B. | product |
| C. | image |
| D. | sales |
| Answer» E. | |
| 155. |
The customized products and services for customers and interaction to individual customers are the part of |
| A. | retailer's management |
| B. | customer relationship management |
| C. | Company relationship management |
| D. | supplier management |
| Answer» C. Company relationship management | |
| 156. |
The question in which two characters are given to make one statement as an answer is classified as |
| A. | picture completion |
| B. | structure completion |
| C. | unstructured story |
| D. | graphic representation |
| Answer» B. structure completion | |
| 157. |
The parent brand introducing new product within the existing category is considered as |
| A. | line extension |
| B. | category extension |
| C. | parent extension |
| D. | brand extension |
| Answer» B. category extension | |
| 158. |
Recognize additional cash flow in a branded firm when evaluated to an unbranded, and equivalent, firm is a technique of |
| A. | income split method |
| B. | multi-period excess earnings method |
| C. | a & b |
| D. | incremental cash flow method |
| Answer» E. | |
| 159. |
When the companies have effective and efficient distribution channels, this differentiation is classified as |
| A. | effective differentiation |
| B. | channel differentiation |
| C. | efficient differentiation |
| D. | working differentiation |
| Answer» C. efficient differentiation | |
| 160. |
The branding strategy is also called |
| A. | brand architecture |
| B. | branding rate |
| C. | brand earnings |
| D. | brand responsiveness |
| Answer» B. branding rate | |
| 161. |
The number of common and distinctive elements of brand are reflected as |
| A. | brand earnings |
| B. | brand responsiveness |
| C. | brand architecture |
| D. | branding rate |
| Answer» D. branding rate | |
| 162. |
In marketing, the 'commitment to goals' are classified as |
| A. | quality metrics |
| B. | loyalty metrics |
| C. | internal marketing metrics |
| D. | perceived metrics |
| Answer» D. perceived metrics | |
| 163. |
The brand association which can be made superior and distinctive relevance to competitor's is classified as |
| A. | desirability |
| B. | deliverability |
| C. | differentiability |
| D. | feasibility |
| Answer» D. feasibility | |
| 164. |
The marketing messages that are based to respect consumer's wishes and willingness is classified as |
| A. | permission marketing |
| B. | supplier marketing |
| C. | customer specified marketing |
| D. | activity marketing |
| Answer» B. supplier marketing | |
| 165. |
The marketer's enter in to different product category with the parent brand, is considered as |
| A. | category extension |
| B. | company extension |
| C. | company architecture |
| D. | company earning rate |
| Answer» B. company extension | |
| 166. |
The type of competitive advantage which is used as springboard to create new advantages is classified as |
| A. | leverage able advantage |
| B. | non leverage advantage |
| C. | announced advantage |
| D. | inspiring advantage |
| Answer» B. non leverage advantage | |
| 167. |
Industry is most probably to be monopolistically competitive is |
| A. | the automobile industry |
| B. | the steel industry |
| C. | the car repair industry |
| D. | the electrical generating industry |
| Answer» D. the electrical generating industry | |
| 168. |
The Company makes all products in different brand lines is classified as |
| A. | brand endorsement |
| B. | brand mix |
| C. | product mix |
| D. | category assortment |
| Answer» C. product mix | |
| 169. |
The brand attributes associations that are not unique but similar to some other brands are classified as |
| A. | points of disparity |
| B. | points of parity |
| C. | points of difference |
| D. | similar attributes |
| Answer» C. points of difference | |
| 170. |
The name, symbol, design or combination of all of these with intention to differentiate products is classified as |
| A. | brand |
| B. | value products |
| C. | customized brands |
| D. | super brands |
| Answer» B. value products | |
| 171. |
Point where market demands will be same to market supply |
| A. | equilibrium in perfect competition |
| B. | equilibrium in imperfect competition |
| C. | equilibrium competition |
| D. | all of answers are correct |
| Answer» B. equilibrium in imperfect competition | |
| 172. |
Optimization offered practical basis for targeting |
| A. | product |
| B. | customers |
| C. | decisions |
| D. | government |
| Answer» D. government | |
| 173. |
The 'brand asset valuator' key pillars include |
| A. | relevance |
| B. | esteem |
| C. | energized differentiation |
| D. | all of the above |
| Answer» E. | |
| 174. |
The number of acquisition and its prospect depends on |
| A. | add-on spending |
| B. | retention |
| C. | visualization |
| D. | acquisition |
| Answer» E. | |
| 175. |
Thing that can be presented to a market for concentration, acquirement, utilize, or spending that may persuade a want or want, recognized as |
| A. | brand |
| B. | loyalty |
| C. | need |
| D. | product |
| Answer» E. | |
| 176. |
The specific companies that are hired for specific projects and design studies are classified as |
| A. | custom marketing research firms |
| B. | designed researches |
| C. | customer oriented research firms |
| D. | None of above |
| Answer» B. designed researches | |
| 177. |
The 'field-service firm' is an example of |
| A. | specialty line marketing firms |
| B. | designed researches |
| C. | customer oriented research firms |
| D. | syndicated research firms |
| Answer» E. | |
| 178. |
The second step in marketing research process is to |
| A. | develop research plan |
| B. | defining research objectives |
| C. | analyzing market offerings |
| D. | storing the findings |
| Answer» B. defining research objectives | |
| 179. |
The 'Relative Perceived Quality' is classified as |
| A. | unit metrics |
| B. | procedural metrics |
| C. | marketing external metrics |
| D. | sampling metrics |
| Answer» D. sampling metrics | |
| 180. |
A structured way to distribute the insights within the organization is called |
| A. | marketing dashboards |
| B. | customer dashboards |
| C. | stakeholder's dashboards |
| D. | unit dashboards |
| Answer» B. customer dashboards | |
| 181. |
Mutually demand and supply of a good will influence balance in perfect competition in |
| A. | short run |
| B. | long run |
| C. | half run |
| D. | a& b |
| Answer» C. half run | |
| 182. |
When we state a good or service is alike, we imply that |
| A. | all buyers think it is identical |
| B. | all sellers think it is identical |
| C. | a & b |
| D. | all buyers and sellers think it is identical |
| Answer» B. all sellers think it is identical | |
| 183. |
The information which are collected through observation, focus group and surveys are included in |
| A. | primary data sources |
| B. | secondary data sources |
| C. | external marketing |
| D. | internal marketing |
| Answer» B. secondary data sources | |
| 184. |
The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be |
| A. | rating scale |
| B. | ranking scale |
| C. | distribution scale |
| D. | intention scale |
| Answer» B. ranking scale | |
| 185. |
In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as |
| A. | semantic differential |
| B. | Likert scale |
| C. | multiple choice |
| D. | dichotomous |
| Answer» B. Likert scale | |
| 186. |
The 'market share value' is best classified as |
| A. | marketing external metrics |
| B. | sampling metrics |
| C. | unit metrics |
| D. | procedural metrics |
| Answer» B. sampling metrics | |
| 187. |
In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as |
| A. | multiple choice |
| B. | dichotomous |
| C. | semantic differential |
| D. | Likert scale |
| Answer» E. | |
| 188. |
The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as |
| A. | stakeholder satisfaction pathway |
| B. | company metrics pathway |
| C. | customer's metrics pathway |
| D. | unit metrics pathway |
| Answer» E. | |
| 189. |
The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as |
| A. | projective techniques |
| B. | graphic projection |
| C. | situation projection |
| D. | picture projection |
| Answer» B. graphic projection | |
| 190. |
In close-ended question in which the question with three or more possible answers is classified as |
| A. | semantic differential |
| B. | Likert scale |
| C. | multiple choice |
| D. | dichotomous |
| Answer» D. dichotomous | |
| 191. |
The brand awareness and market share is classified as |
| A. | marketing external metrics |
| B. | sampling metrics |
| C. | unit metrics |
| D. | procedural metrics |
| Answer» B. sampling metrics | |
| 192. |
The research is designed to study causes and effects relationships and eliminating competing explanations is called |
| A. | experimental research |
| B. | survey groups |
| C. | observational group |
| D. | special variables |
| Answer» B. survey groups | |
| 193. |
The technique to ask respondents to identify possible brands association in consumer's mind is classified as |
| A. | story associations |
| B. | word associations |
| C. | picture associations |
| D. | structure associations |
| Answer» C. picture associations | |
| 194. |
A company's ability to perform in more than one way, but competitor's cannot match is classified as |
| A. | comparative advantage |
| B. | competitive advantage |
| C. | announcing advantage |
| D. | relying advantage |
| Answer» C. announcing advantage | |
| 195. |
In BVA, the measurement of customer's awareness of brand is classified as |
| A. | knowledge |
| B. | perceived knowledge |
| C. | energized knowledge |
| D. | brand knowledge |
| Answer» B. perceived knowledge | |
| 196. |
The brand which is result of extension in brand or sub-brand is classified as |
| A. | brand extension |
| B. | sub-brand |
| C. | parent brand |
| D. | product extension |
| Answer» D. product extension | |
| 197. |
The quantitative tracking data which shows how marketing mix are performing its best are classified as |
| A. | brand valuation |
| B. | assets evaluation |
| C. | brand audit |
| D. | brand tracking studies |
| Answer» E. | |
| 198. |
The type of question which consists of an importance scale for some attributes and respondents is classified as |
| A. | semantic differential |
| B. | importance scale |
| C. | multidimensional scale |
| D. | least important scale |
| Answer» C. multidimensional scale | |
| 199. |
The relatively high priced brands offer by company are classified as |
| A. | low end prestige |
| B. | high end prestige |
| C. | open end prestige |
| D. | close end prestige |
| Answer» C. open end prestige | |
| 200. |
All the products in category and line extensions a seller makes particularly is classified as |
| A. | brand line |
| B. | sub-brand line |
| C. | brand assortment |
| D. | brand endorsement |
| Answer» B. sub-brand line | |