MCQOPTIONS
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MCQOPTIONS
This section includes 301 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as |
| A. | visualization |
| B. | acquisition |
| C. | add-on spending |
| D. | retention |
| Answer» E. | |
| 52. |
When customers do not react favorably for specific brand under same circumstances, is said to be |
| A. | buyer's equity |
| B. | market share equity |
| C. | positive brand equity |
| D. | negative brand equity |
| Answer» E. | |
| 53. |
The group of firm's offer a class of products and substitutes for one another is classified as |
| A. | industry |
| B. | Corporation |
| C. | organization |
| D. | subsidiary |
| Answer» B. Corporation | |
| 54. |
Observation of consumers that several brands are equal to |
| A. | brand extension |
| B. | brand parity |
| C. | symbols |
| D. | brand trust |
| Answer» C. symbols | |
| 55. |
Private tag brands, moreover entitled |
| A. | own brands |
| B. | store brands |
| C. | a & b |
| D. | none of these |
| Answer» D. none of these | |
| 56. |
The system includes all the experiences while using the market offering is classified as |
| A. | customer proposition |
| B. | value delivery system |
| C. | product proposition |
| D. | distinctive proposition |
| Answer» C. product proposition | |
| 57. |
The act of designing firm's offers and to occupy distinct place is considered as |
| A. | segmenting |
| B. | targeting |
| C. | positioning |
| D. | extract target |
| Answer» D. extract target | |
| 58. |
Monopolistic competition is different from perfect competition mainly because |
| A. | in monopolistic competition, there are relatively few barriers to entry. |
| B. | in monopolistic competition, firms can differentiate their products. |
| C. | in perfect competition, firms can differentiate their products. |
| D. | in monopolistic competition, entry into industry is blocked. |
| Answer» C. in perfect competition, firms can differentiate their products. | |
| 59. |
The market multiplier includes |
| A. | market dynamics |
| B. | competitive reactions |
| C. | channel support |
| D. | distinctiveness |
| Answer» B. competitive reactions | |
| 60. |
The number of customers or potential customers who will help in company's growth is classified as |
| A. | customer's base |
| B. | retailer's base |
| C. | distributor's base |
| D. | marketer's base |
| Answer» B. retailer's base | |
| 61. |
In perfect competition, every profit-exploiting manufacturer looks a market price identical to it's |
| A. | marginal revenue |
| B. | marginal cost |
| C. | Profit maximization |
| D. | perfectly elastic |
| Answer» C. Profit maximization | |
| 62. |
Supply curve for a ideal competitor is its |
| A. | marginal Revenue curve |
| B. | average total cost curve |
| C. | marginal cost curve |
| D. | marginal cost curve above its average variable cost curve |
| Answer» E. | |
| 63. |
A persons feeling of pleasure which results in products performance that match expectations is called |
| A. | satisfaction |
| B. | dissatisfaction |
| C. | distinctive proposition |
| D. | superior value |
| Answer» B. dissatisfaction | |
| 64. |
In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as |
| A. | energized differentiation |
| B. | energized similarities |
| C. | perceived differences |
| D. | perceived similarities |
| Answer» B. energized similarities | |
| 65. |
A product name facilitates an firm distinguish itself from its |
| A. | customers |
| B. | competitors |
| C. | a & b |
| D. | none of these |
| Answer» C. a & b | |
| 66. |
In brand dynamics, the belief for delivering product performance on consumer's short list is classified as |
| A. | presence |
| B. | brand relevance |
| C. | brand performance |
| D. | advantage |
| Answer» D. advantage | |
| 67. |
The lower levels of esteem and knowledge are shown as |
| A. | faded brands |
| B. | failed brands |
| C. | strong new brands |
| D. | existing brands |
| Answer» D. existing brands | |
| 68. |
The technique of asking respondents to complete the given story is called |
| A. | sentence completion |
| B. | story completion |
| C. | completely unstructured |
| D. | word association |
| Answer» C. completely unstructured | |
| 69. |
In making of questionnaire, the 'open-ended question' includes |
| A. | word association |
| B. | story completion |
| C. | thematic appreciation test |
| D. | all of the above |
| Answer» E. | |
| 70. |
The research instruments use in marketing research process do not include |
| A. | questionnaires |
| B. | qualitative measures |
| C. | technological devices |
| D. | random sample |
| Answer» E. | |
| 71. |
The highly energized differentiation, esteem, knowledge and relevance are shown by |
| A. | leadership brands |
| B. | declining brands |
| C. | strong brands |
| D. | evident brands |
| Answer» B. declining brands | |
| 72. |
The collective measuring of heart and soul of the brand and the brand's concept is classified as |
| A. | visual mantra |
| B. | branding mantra |
| C. | legitimate mantra |
| D. | straddle mantra |
| Answer» C. legitimate mantra | |
| 73. |
The retention, acquisition and some add-on spending together makes up |
| A. | customer lifetime value |
| B. | brand lifetime value |
| C. | customer equity value |
| D. | portfolio equity value |
| Answer» B. brand lifetime value | |
| 74. |
A firm will get only usual profit in long run at the |
| A. | marginal revenue point |
| B. | cost cut profit point |
| C. | equilibrium point |
| D. | oligopoly point |
| Answer» D. oligopoly point | |
| 75. |
The attributes that are valued by the customers are classified as |
| A. | customer leverage advantage |
| B. | customer advantage |
| C. | competitor inspired advantage |
| D. | relied advantage |
| Answer» C. competitor inspired advantage | |
| 76. |
The reliability, innovativeness and resilience are the levels of |
| A. | leverage differentiation |
| B. | comparative differentiation |
| C. | services differentiation |
| D. | faster differentiation |
| Answer» D. faster differentiation | |
| 77. |
The process of managing information about customers to maximize loyalty is said to be |
| A. | company relationship management |
| B. | supplier management |
| C. | retailer's management |
| D. | customer relationship management |
| Answer» E. | |
| 78. |
The first step in analysis of customer value is to |
| A. | identify customer's value attributes |
| B. | assessing the attributes importance |
| C. | assessing the company's performance |
| D. | assessing the competitor's performance |
| Answer» B. assessing the attributes importance | |
| 79. |
Procedure of communicating worth of a manufactured goods or service to clients, for reason of selling that manufactured goods or service is |
| A. | marketing |
| B. | finance |
| C. | human Resources |
| D. | information Technology |
| Answer» B. finance | |
| 80. |
The introduction of new flavors or new colors packaging and new forms of same product is classified as |
| A. | product extension |
| B. | brand extension |
| C. | line extension |
| D. | category extension |
| Answer» D. category extension | |
| 81. |
The third step in the customer's value analysis is |
| A. | assessing the attributes importance |
| B. | assessing the company's performance |
| C. | monitoring competitor's performance |
| D. | Both b and c |
| Answer» E. | |
| 82. |
The customer multiplier include |
| A. | customer size and profile |
| B. | clarity |
| C. | relevance |
| D. | risk profile |
| Answer» B. clarity | |
| 83. |
The brand which competes with others and focuses on competitive analysis is best classified as |
| A. | competitive frame of reference |
| B. | visual frame of reference |
| C. | positioned frame of reference |
| D. | extended frame of reference |
| Answer» B. visual frame of reference | |
| 84. |
The value creation practices such as evangelizing and justifying is classified as |
| A. | social networking |
| B. | impression management |
| C. | community engagement |
| D. | brand use |
| Answer» C. community engagement | |
| 85. |
The marketing research firms do not include |
| A. | syndicated research firms |
| B. | custom marketing research firms |
| C. | specialty line marketing firms |
| D. | product alliance firms |
| Answer» E. | |
| 86. |
The value creation practices such as budging and documenting is classified as |
| A. | impression management |
| B. | community engagement |
| C. | brand use |
| D. | social networking |
| Answer» E. | |
| 87. |
The net present value of forecasted brand earnings is classified as |
| A. | brand value |
| B. | brand discount rate |
| C. | brand earnings |
| D. | brand responsiveness |
| Answer» B. brand discount rate | |
| 88. |
The value creation practices such as welcoming and governing is classified as |
| A. | social networking |
| B. | impression management |
| C. | community engagement |
| D. | brand use |
| Answer» B. impression management | |
| 89. |
Brand equity related to worth of a |
| A. | consumer |
| B. | franchise |
| C. | brand |
| D. | none of these |
| Answer» D. none of these | |
| 90. |
The attributes or benefits associated to overcome the customer's perceived weakness are classified as |
| A. | desirable points of parity |
| B. | comparative points of difference |
| C. | competitive points of parity |
| D. | category points of parity |
| Answer» D. category points of parity | |
| 91. |
Each of following are means monopolistically competitive companies distinguish their commodities EXCEPT |
| A. | selling with slightly different physical characteristics. |
| B. | offering different levels of service that come with a product. |
| C. | creating a special aura or image for product with advertising. |
| D. | none of above are exceptions they are all ways of differentiating products. |
| Answer» E. | |
| 92. |
If the points of parity and points of difference are not credible of both categories then the brand is |
| A. | legitimate player |
| B. | not legitimate player |
| C. | straddle player |
| D. | category point of difference |
| Answer» C. straddle player | |
| 93. |
The difference between the customer's evaluation including all the costs incurred and the benefits is called |
| A. | customer perceived value |
| B. | company market value |
| C. | customer affordability |
| D. | customer reliability |
| Answer» B. company market value | |
| 94. |
Assess significance of a brand by price premium it creates when contrast to an alike but unbranded product or service is technique of |
| A. | price premium |
| B. | royalty relief method |
| C. | volume premium method |
| D. | incremental cash flow method |
| Answer» B. royalty relief method | |
| 95. |
The endowment of products or services with the power of specific name or logo is considered as |
| A. | branding |
| B. | packaging |
| C. | advertising |
| D. | valuing |
| Answer» B. packaging | |
| 96. |
In small run, perfectly-competitive places are not |
| A. | productively efficient |
| B. | inefficient |
| C. | imperfect market |
| D. | productively inefficient |
| Answer» B. inefficient | |
| 97. |
The stage which describes extrinsic properties to meet customer's social needs is considered as |
| A. | brand salience |
| B. | brand performance |
| C. | brand imagery |
| D. | brand feelings |
| Answer» D. brand feelings | |
| 98. |
In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as |
| A. | esteem |
| B. | perceived esteem |
| C. | energized esteem |
| D. | energized similarities |
| Answer» B. perceived esteem | |
| 99. |
The estimation of total brand value in financial terms are classified as |
| A. | brand audit |
| B. | brand tracking |
| C. | brand valuation |
| D. | liabilities evaluation |
| Answer» D. liabilities evaluation | |
| 100. |
The last step in the marketing research process is to |
| A. | make the decision |
| B. | plan next corporate plan |
| C. | gather market data |
| D. | deciding decision alternatives |
| Answer» B. plan next corporate plan | |