MCQOPTIONS
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MCQOPTIONS
This section includes 301 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
Brands that is rigid to create |
| A. | good brands |
| B. | local brands |
| C. | private brands |
| D. | all of given options |
| Answer» D. all of given options | |
| 102. |
Lots of brands names for areas and landmarks, like Cisco and Fuji Film are case of brand name category which is |
| A. | evocative |
| B. | geography |
| C. | descriptive |
| D. | initialise |
| Answer» C. descriptive | |
| 103. |
In a perfectly competitive market, a company demand curve is |
| A. | perfectly elastic |
| B. | perfectly inelastic |
| C. | imperfect market |
| D. | elastic |
| Answer» B. perfectly inelastic | |
| 104. |
The way in which customer's think and act in terms of prices and market share is classified as |
| A. | branding |
| B. | valuing |
| C. | advertising |
| D. | brand equity |
| Answer» E. | |
| 105. |
The record that shows how company is performing year after year is classified as |
| A. | customer performance scorecard |
| B. | market performance record |
| C. | stakeholder performance scorecard |
| D. | marketing dashboards |
| Answer» B. market performance record | |
| 106. |
Assess importance of a brand by volume premium it produce when evaluate to a alike but unbranded product or service is way of |
| A. | income split method |
| B. | multi-period excess earnings method |
| C. | volume premium method |
| D. | a & c |
| Answer» D. a & c | |
| 107. |
The aggregate value of customer's base is classified as |
| A. | shareholder value |
| B. | base value |
| C. | retention value |
| D. | marketer's base value |
| Answer» B. base value | |
| 108. |
The type of questions in marketing research questionnaire are |
| A. | open -ended questions |
| B. | close-ended questions |
| C. | rating scale |
| D. | Both a and b |
| Answer» E. | |
| 109. |
All the costs customer expects to incur to buy any market offering is called |
| A. | total economic cost |
| B. | total functional cost |
| C. | total customer cost |
| D. | total sampling cost |
| Answer» D. total sampling cost | |
| 110. |
Companies are supposed to sell where marginal costs meet marginal revenue, where largely profit is generated is |
| A. | perfect factor mobility |
| B. | zero transaction costs |
| C. | profit maximization |
| D. | property rights |
| Answer» D. property rights | |
| 111. |
The situation when consumers stop associations with brands or start thinking less about brand is classified as |
| A. | brand classification |
| B. | brand association |
| C. | brand dilution |
| D. | brand prestige |
| Answer» D. brand prestige | |
| 112. |
The dimension points of parity includes |
| A. | category points of parity |
| B. | desirable points of parity |
| C. | feasible points of parity |
| D. | deliverable points of parity |
| Answer» B. desirable points of parity | |
| 113. |
When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as |
| A. | focus group |
| B. | group discussion |
| C. | demographically selected group |
| D. | psycho graphically selected group |
| Answer» B. group discussion | |
| 114. |
The drivers that differentiate and identify the brands are classified as |
| A. | brand elements |
| B. | brand emotions |
| C. | brand conversation |
| D. | brand judgments |
| Answer» B. brand emotions | |
| 115. |
A price- and quantity-fixing accord is well-known as |
| A. | price concentration |
| B. | price leadership |
| C. | collusion |
| D. | game theory |
| Answer» D. game theory | |
| 116. |
Completely competitive market exists when each member is a |
| A. | price maker |
| B. | price taker |
| C. | price seeker |
| D. | a& b |
| Answer» C. price seeker | |
| 117. |
The stage when customers think about a brand under consumption situation is classified as |
| A. | brand salience |
| B. | brand performance |
| C. | brand imagery |
| D. | brand feelings |
| Answer» B. brand performance | |
| 118. |
When customers react favorably for specific brand and identify it differently, it is said to be |
| A. | positive brand equity |
| B. | negative brand equity |
| C. | buyer's equity |
| D. | market share equity |
| Answer» B. negative brand equity | |
| 119. |
Formed by management for customer and for firm through brands is |
| A. | value |
| B. | price |
| C. | cost |
| D. | rate |
| Answer» B. price | |
| 120. |
The record which is based on business customer's past purchases, sales price and volumes is classified as |
| A. | business database |
| B. | customer database |
| C. | databases marketing |
| D. | company marketing |
| Answer» B. customer database | |
| 121. |
An ability to determine the marketing strategy to affect customer mind-set is considered as |
| A. | develop multiplier |
| B. | program multiplier |
| C. | market multiplier |
| D. | customer multiplier |
| Answer» C. market multiplier | |
| 122. |
The concept of viewing brands as belief complexed system is classified as |
| A. | threaten branding |
| B. | potential branding |
| C. | primal branding |
| D. | strength branding |
| Answer» D. strength branding | |
| 123. |
The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as |
| A. | brand emotions |
| B. | brand conversation |
| C. | brand judgments |
| D. | brand resonance |
| Answer» E. | |
| 124. |
Mainly, chief resource of authority throughout allocation channel is |
| A. | the company |
| B. | the brand |
| C. | the distributor |
| D. | the customer |
| Answer» C. the distributor | |
| 125. |
The programs designed for customers which is limited to any affinity group are classified as |
| A. | club membership programs |
| B. | royalty programs |
| C. | loyalty programs |
| D. | group membership programs |
| Answer» B. royalty programs | |
| 126. |
The type of question in which a respondent can answer in unlimited ways is classified as |
| A. | completely unstructured |
| B. | word association |
| C. | sentence completion |
| D. | story completion |
| Answer» B. word association | |
| 127. |
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as |
| A. | brand advantage |
| B. | brand presence |
| C. | brand performance |
| D. | brand decline |
| Answer» B. brand presence | |
| 128. |
Marketing of services, as opposite to physical products is |
| A. | services marketing |
| B. | marketing mix |
| C. | advertising |
| D. | right-time marketing |
| Answer» B. marketing mix | |
| 129. |
In monopolistic competition, companies attain some level of market power |
| A. | by producing differentiated products. |
| B. | because of barriers to exit from industry. |
| C. | because of barriers to entry into industry. |
| D. | by virtue of size alone. |
| Answer» B. because of barriers to exit from industry. | |
| 130. |
Inherent 'believability' that each entity evokes is |
| A. | brand extension |
| B. | brand name |
| C. | brand identification |
| D. | brand trust |
| Answer» E. | |
| 131. |
In value stages, the customer's mind-set should consider |
| A. | associations |
| B. | communications |
| C. | cost structure |
| D. | stock price |
| Answer» B. communications | |
| 132. |
The benefits or characteristics that customers strongly attribute with the brand are considered as |
| A. | points of association |
| B. | points of differences |
| C. | points of references |
| D. | points of positioning |
| Answer» C. points of references | |
| 133. |
Each of following parts can influence attractiveness of a market sector except |
| A. | the presence of many strong and aggressive competitors |
| B. | the likelihood of government monitoring |
| C. | actual or potential substitute products |
| D. | the power of buyers in segment |
| Answer» C. actual or potential substitute products | |
| 134. |
Functional hazard of brand is associated to |
| A. | price |
| B. | performance |
| C. | social image |
| D. | our self concept |
| Answer» C. social image | |
| 135. |
An industry appears closest to perfect competition |
| A. | automobile manufacturing |
| B. | fast food |
| C. | wheat farming |
| D. | computer software |
| Answer» D. computer software | |
| 136. |
Beginning of theory of marketing has their roots among Italian economist Giancarlo Pallavicini in |
| A. | 1958 |
| B. | 1969 |
| C. | 1959 |
| D. | 1955 |
| Answer» D. 1955 | |
| 137. |
In brand mantra, the process of making it memorable is classified in dimension of |
| A. | simplifying |
| B. | straddling |
| C. | communication |
| D. | inspiration |
| Answer» B. straddling | |
| 138. |
Everything that can be presented to a marketplace for concentration, attainment, use, or utilization that may satisfy a desire or want is called a |
| A. | idea |
| B. | demand |
| C. | product |
| D. | service |
| Answer» D. service | |
| 139. |
The fifth step in the marketing research process is |
| A. | presenting the market data |
| B. | presenting the findings |
| C. | presenting the competitor's offering |
| D. | presenting marketing plan |
| Answer» C. presenting the competitor's offering | |
| 140. |
The added value on products and services is called |
| A. | advertising |
| B. | brand equity |
| C. | branding |
| D. | valuing |
| Answer» C. branding | |
| 141. |
The whole cluster of benefits when company promises to deliver through its market offering is called |
| A. | value proposition |
| B. | customer proposition |
| C. | product proposition |
| D. | brand proposition |
| Answer» B. customer proposition | |
| 142. |
If an authoritarian agency follows a rule of normal cost pricing, then an ordinary monopolist will |
| A. | be forced to shut down. |
| B. | produce more than it would if it were unregulated. |
| C. | earn economic profit greater than zero. |
| D. | earn more profit that it would if it were unregulated. |
| Answer» C. earn economic profit greater than zero. | |
| 143. |
An element in defensive brand building does not include |
| A. | transferable |
| B. | unmemorable |
| C. | adoptable |
| D. | protectable |
| Answer» C. adoptable | |
| 144. |
In value stages, the marketing program investment must consider |
| A. | attachment |
| B. | product and trade |
| C. | price premiums |
| D. | market capitalization |
| Answer» C. price premiums | |
| 145. |
The extent to which value shown by market performance is shown in shareholder value is considered as |
| A. | customer multiplier |
| B. | program multiplier |
| C. | market multiplier |
| D. | customer multiplier |
| Answer» D. customer multiplier | |
| 146. |
The compelling images which appeal the customer's psychological needs is considered as |
| A. | employee differentiation |
| B. | process differentiation |
| C. | image differentiation |
| D. | working differentiation |
| Answer» D. working differentiation | |
| 147. |
The technique which tries to identify real cost of serving an individual customer is called |
| A. | activity based accounting |
| B. | cost based accounting |
| C. | price based accounting |
| D. | turnover based accounting |
| Answer» B. cost based accounting | |
| 148. |
In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as |
| A. | perceived relevance |
| B. | relevance |
| C. | perceived appropriateness |
| D. | energized relevance |
| Answer» C. perceived appropriateness | |
| 149. |
The collection of individual customer comprehensive information which is accessible and actionable is classified as |
| A. | company database |
| B. | individual database |
| C. | customer database |
| D. | detailed database |
| Answer» D. detailed database | |
| 150. |
NOT single of five phases of buyer choice procedure is |
| A. | purchase decision |
| B. | need recognition |
| C. | brand identification |
| D. | information search |
| Answer» D. information search | |