MCQOPTIONS
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MCQOPTIONS
This section includes 301 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
When the companies combine existing brand with new brands, the brands are called |
| A. | parent brand |
| B. | product extension |
| C. | brand extension |
| D. | sub-brand |
| Answer» E. | |
| 252. |
Careful brand management look for to build product or services related to the |
| A. | target audience |
| B. | cost |
| C. | profit |
| D. | all of answers are correct |
| Answer» B. cost | |
| 253. |
The assessment of brand equity potential sources by tracking consumer knowledge structure is called |
| A. | direct approach |
| B. | indirect approach |
| C. | internal assessment |
| D. | external assessment |
| Answer» C. internal assessment | |
| 254. |
Any occasion on which the brand or product is encountered by end customers is called |
| A. | customer touch point |
| B. | company touch point |
| C. | retailers touch point |
| D. | relationship touch point |
| Answer» B. company touch point | |
| 255. |
The parent brand if it is associated with multiple products in brand extension is called |
| A. | family brand |
| B. | product extension |
| C. | sub-product |
| D. | parent company |
| Answer» B. product extension | |
| 256. |
The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as |
| A. | brand value chain |
| B. | company supply chain |
| C. | direct supply chain |
| D. | indirect supply chain |
| Answer» B. company supply chain | |
| 257. |
In value stages, the brand performance must consider |
| A. | price elasticity |
| B. | associations |
| C. | communications |
| D. | risk profile |
| Answer» B. associations | |
| 258. |
The indicator which determines future value and growth is classified as |
| A. | brand value |
| B. | brand strength |
| C. | brand awareness |
| D. | brand knowledge |
| Answer» C. brand awareness | |
| 259. |
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as |
| A. | services differentiation |
| B. | faster differentiation |
| C. | leverage differentiation |
| D. | comparative differentiation |
| Answer» B. faster differentiation | |
| 260. |
In designing the brand portfolio, the focus is always on |
| A. | maximum market coverage |
| B. | minimum market coverage |
| C. | categorize market coverage |
| D. | brand house coverage |
| Answer» B. minimum market coverage | |
| 261. |
The stages in the brand development according to successive quadrants are considered as |
| A. | brand grid |
| B. | power grid |
| C. | reporting grid |
| D. | knowledge grid |
| Answer» B. power grid | |
| 262. |
The type of research in which researcher observes customer's databases and catalog purchases is said to be |
| A. | behavioral research |
| B. | experimental research |
| C. | survey groups |
| D. | focus group |
| Answer» C. survey groups | |
| 263. |
The companies which collect trade and consumer information are classified as |
| A. | indicated service firms |
| B. | syndicated research firms |
| C. | research firms |
| D. | special marketing firms |
| Answer» C. research firms | |
| 264. |
The product or service that can be differentiate the competitors but can satisfy the same need is classified as |
| A. | customized brands |
| B. | super brands |
| C. | brand |
| D. | value products |
| Answer» D. value products | |
| 265. |
The analysis of data from variety of sources such as media spending data and retailer scanner data are called as |
| A. | marketing-mix modeling |
| B. | customer-mix modeling |
| C. | data-mix modeling |
| D. | market oriented research |
| Answer» B. customer-mix modeling | |
| 266. |
The record of satisfaction of company's employees, suppliers and distributors is the part of |
| A. | stakeholder performance scorecard |
| B. | marketing dashboards |
| C. | customer performance scorecard |
| D. | market performance record |
| Answer» B. marketing dashboards | |
| 267. |
The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called |
| A. | close-ended questions |
| B. | rating scale |
| C. | open-ended questions |
| D. | stratified sampling |
| Answer» B. rating scale | |
| 268. |
The fourth step in the marketing research process is |
| A. | collecting the information |
| B. | storing the findings |
| C. | ignoring competitive prices |
| D. | analyzing the marketing information |
| Answer» E. | |
| 269. |
The benefits that customer's views are essential to credible market offering are classified as |
| A. | competitive points of parity |
| B. | category points of parity |
| C. | desirable points of parity |
| D. | comparative points of difference |
| Answer» C. desirable points of parity | |
| 270. |
Markets such that no contributors are great adequate to have market authority to put prices of a uniform product are |
| A. | factors of production |
| B. | perfect competition |
| C. | pure competition |
| D. | b & c |
| Answer» E. | |
| 271. |
All customers and manufacturers are supposed to have ideal knowledge of price, usefulness, worth and manufacturing ways of products are |
| A. | perfect utility |
| B. | less information |
| C. | perfect information |
| D. | imperfect information |
| Answer» D. imperfect information | |
| 272. |
The share of market, mind and customer heart are three variables for analyzing |
| A. | potential threats |
| B. | potential strengths |
| C. | potential opportunities |
| D. | potential weaknesses |
| Answer» B. potential strengths | |
| 273. |
The offering of all brands and the brand lines by a particular Company is considered as |
| A. | Company portfolio |
| B. | brand portfolio |
| C. | brand line portfolio |
| D. | corporate portfolio |
| Answer» C. brand line portfolio | |
| 274. |
The systematic design which analysis and report the data is called |
| A. | systematic research |
| B. | research validity |
| C. | marketing research |
| D. | research process |
| Answer» D. research process | |
| 275. |
The external marketing metrics consist of |
| A. | perceived quality and awareness |
| B. | customer loyalty and retention |
| C. | freedom to fall |
| D. | Both a and b |
| Answer» E. | |
| 276. |
The value creation practices such as customizing and commoditizing are included in |
| A. | impression management |
| B. | community engagement |
| C. | brand use |
| D. | social networking |
| Answer» D. social networking | |
| 277. |
When manufacturer, wholesalers, and retailers perform as a unified method, they encompass a |
| A. | vertical marketing system |
| B. | horizontal marketing system |
| C. | power-based marketing system |
| D. | conventional marketing system |
| Answer» B. horizontal marketing system | |
| 278. |
Job of approximate overall financial worth of brand |
| A. | brand culture |
| B. | brand identification |
| C. | social image |
| D. | brand valuation |
| Answer» E. | |
| 279. |
The specific brand lines supplied to specific retailers are classified as |
| A. | branded variants |
| B. | product variants |
| C. | sub-brand variants |
| D. | line variants |
| Answer» B. product variants | |
| 280. |
The analysis of how well marketing expenditures are achieving company's short-term returns is classified as |
| A. | cash-flow metrics pathway |
| B. | brand metrics pathway |
| C. | company metrics pathway |
| D. | customer's metrics pathway |
| Answer» B. brand metrics pathway | |
| 281. |
The strategy of using company brand name for every product is referred as |
| A. | house of products |
| B. | branded house strategy |
| C. | house of brands |
| D. | strategy house |
| Answer» C. house of brands | |
| 282. |
The 'consumer's satisfaction' level is classified as |
| A. | unit metrics |
| B. | procedural metrics |
| C. | marketing external metrics |
| D. | sampling metrics |
| Answer» D. sampling metrics | |
| 283. |
The close-ended question in which each question have two possible answers are |
| A. | dichotomous |
| B. | multiple choice |
| C. | Likert scale |
| D. | semantic differential |
| Answer» B. multiple choice | |
| 284. |
The strategy of using individual family brand names is referred as |
| A. | house of brands |
| B. | strategy house |
| C. | house of products |
| D. | extended strategy |
| Answer» B. strategy house | |
| 285. |
The value of well-known brand is typically half of the firm's |
| A. | market finance |
| B. | market capitalization |
| C. | actual finance |
| D. | asset total value |
| Answer» C. actual finance | |
| 286. |
Costs or advantages of an action do not influence third parties are |
| A. | perfect information |
| B. | imperfect market |
| C. | no externalities |
| D. | property rights |
| Answer» D. property rights | |
| 287. |
A company's overall financial health of brand and future customer perspective is classified as |
| A. | unit dashboards |
| B. | brand metrics pathway |
| C. | marketing dashboards |
| D. | stakeholder's dashboards |
| Answer» C. marketing dashboards | |
| 288. |
The 'customer loyalty or retention' is best classified as |
| A. | marketing external metrics |
| B. | sampling metrics |
| C. | unit metrics |
| D. | procedural metrics |
| Answer» B. sampling metrics | |
| 289. |
The technique of asking in which the researcher is asked to write first word to come in mind is classified as |
| A. | word appreciation test |
| B. | graphic appreciation test |
| C. | completely unstructured |
| D. | word association |
| Answer» E. | |
| 290. |
An analysis of long term marketing impacts through measuring brand equity is called |
| A. | customer's metrics pathway |
| B. | unit metrics pathway |
| C. | cash-flow metrics pathway |
| D. | brand metrics pathway |
| Answer» E. | |
| 291. |
A level which defines the respondent's intention to buy |
| A. | intention-to-buy scale |
| B. | ranking scale |
| C. | Two option answer |
| D. | least important scale |
| Answer» B. ranking scale | |
| 292. |
The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called |
| A. | visualizations |
| B. | personifications |
| C. | laddering |
| D. | associations |
| Answer» B. personifications | |
| 293. |
The decision made about the research approaches, data sources and sampling plan is included in |
| A. | research plan development |
| B. | problem definition |
| C. | deciding mission statement |
| D. | reporting of findings |
| Answer» B. problem definition | |
| 294. |
In research, the questionnaire 'closed-ended' does not include |
| A. | multiple choice question |
| B. | rating scale question |
| C. | Likert scale question |
| D. | ranking scale question |
| Answer» E. | |
| 295. |
The technique in which respondents are presented with a picture and to write what they think about the picture is called |
| A. | thematic appreciation test |
| B. | story appreciation test |
| C. | graphic appreciation test |
| D. | word appreciation test |
| Answer» B. story appreciation test | |
| 296. |
The marketing internal sampling metrics consist of |
| A. | relative employee satisfaction |
| B. | level of customer dissatisfaction |
| C. | active innovation support |
| D. | Both a and c |
| Answer» E. | |
| 297. |
In sampling plan, the question 'To whom should we survey?' is the part of |
| A. | sampling size |
| B. | sampling procedure |
| C. | sampling unit |
| D. | sampling scale |
| Answer» D. sampling scale | |
| 298. |
A coordinate collection of procedures, data, systems with supporting hardware and software is defined as |
| A. | marketing decision support system |
| B. | sampling decision support system |
| C. | planning support system |
| D. | marketing support system |
| Answer» B. sampling decision support system | |
| 299. |
The type of research in which the finders use tools from social sciences disciplines is called |
| A. | ethnographic research |
| B. | demographic research |
| C. | psychographic research |
| D. | geographical research |
| Answer» B. demographic research | |
| 300. |
The first step in marketing research process is to |
| A. | define problem |
| B. | stating research objectives |
| C. | deciding research approach |
| D. | Both a and b |
| Answer» E. | |