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MCQOPTIONS
This section includes 204 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as |
| A. | rational style |
| B. | persuasive style |
| C. | creative style |
| D. | execution style |
| Answer» E. | |
| 102. |
The 'limited fit' between customer needs and company's product is shown by |
| A. | Barnacles |
| B. | Butterflies |
| C. | True friends |
| D. | Strangers |
| Answer» B. Butterflies | |
| 103. |
The type of market offerings that customers buy without committing any buying efforts are called |
| A. | specialty products |
| B. | local goods |
| C. | convenience products |
| D. | industrial products |
| Answer» D. industrial products | |
| 104. |
The product or service that can satisfy a need or want is called |
| A. | market offering |
| B. | marketing mix |
| C. | market segmentation |
| D. | target market |
| Answer» B. marketing mix | |
| 105. |
The office equipment such as computers and fax machines are best examples of |
| A. | industrial accessory equipment |
| B. | industrial office equipment |
| C. | fixed equipment |
| D. | installation |
| Answer» B. industrial office equipment | |
| 106. |
The low price sensitivity for buying the specific brand is called |
| A. | sought products |
| B. | unsought products |
| C. | industrial products |
| D. | specialty products |
| Answer» E. | |
| 107. |
Allocation of goods takes place by ways of |
| A. | place |
| B. | promotion |
| C. | channels |
| D. | All of options |
| Answer» D. All of options | |
| 108. |
Short run or long run method by which a company settle on price and output rank that returns maximum profit is |
| A. | product enhancement |
| B. | short run pricing |
| C. | profit |
| D. | profit maximization |
| Answer» E. | |
| 109. |
The traits that can help defining someone's personality includes |
| A. | self-confidence and dominance |
| B. | defensiveness and adaptability |
| C. | scalability and autonomy |
| D. | all of above |
| Answer» E. | |
| 110. |
In positioning statement, the first thing that must be stated is |
| A. | target segment |
| B. | market segmentation |
| C. | differentiation |
| D. | positioning |
| Answer» B. market segmentation | |
| 111. |
Because of experience, the changes in individual behavior is referred as |
| A. | learning |
| B. | change in personality |
| C. | change in brand image |
| D. | none of above |
| Answer» B. change in personality | |
| 112. |
The subcultures includes |
| A. | nationalities |
| B. | racial groups |
| C. | geographic regions |
| D. | all of above |
| Answer» E. | |
| 113. |
The group which adopts innovation only after it becomes a tradition is classified as |
| A. | late majority |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» D. early adopter | |
| 114. |
The company marketing mix that target market segments very broadly is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» B. segmented marketing | |
| 115. |
The factors influence innovation's rate of adoption are |
| A. | relative advantage |
| B. | divisibility |
| C. | communicability |
| D. | all of above |
| Answer» E. | |
| 116. |
The resources and dollars allocated to companies or products promotional program are classified as |
| A. | advertising messages |
| B. | advertising budget |
| C. | advertising strategy |
| D. | advertising objective |
| Answer» C. advertising strategy | |
| 117. |
According to marketing four Ps, the cash rebates are part of |
| A. | Place |
| B. | Product |
| C. | Price |
| D. | Promotion |
| Answer» E. | |
| 118. |
The fit between customer need and company's market offering in 'Strangers' group is |
| A. | Little fit |
| B. | Strong fit |
| C. | Good fit |
| D. | Limited fit |
| Answer» B. Strong fit | |
| 119. |
Measuring the impact of casual factors such as income and price is called |
| A. | statistical demand |
| B. | exponential demand |
| C. | economic demand |
| D. | product demand |
| Answer» B. exponential demand | |
| 120. |
Ways are categorized by number of intermediaries among manufacturer and |
| A. | employees |
| B. | consumer |
| C. | producer |
| D. | employers |
| Answer» C. producer | |
| 121. |
In graph of market demand, the products resulting demand is written on |
| A. | market equilibrium point |
| B. | Company's equilibrium point |
| C. | horizontal axis |
| D. | vertical axis |
| Answer» E. | |
| 122. |
The market demand relevant to industry marketing expenditure show infinity, is said to be |
| A. | market potential |
| B. | market demand |
| C. | product potential |
| D. | share potential |
| Answer» B. market demand | |
| 123. |
Marketing myopia is to pay attention to |
| A. | Product offered by company |
| B. | Benefits produced by products |
| C. | Experiences associated with products |
| D. | None of above |
| Answer» B. Benefits produced by products | |
| 124. |
The products that requires mass marketing by producers and manufacturers are classified as |
| A. | sought specialty products |
| B. | unsought consumer products |
| C. | convenient specialty products |
| D. | convenience products and services |
| Answer» E. | |
| 125. |
The collection, analysis and reporting of available data for any given marketing situation is classified as |
| A. | external databases |
| B. | outsourced databases |
| C. | marketing research |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 126. |
The demand of market corresponding to the level of industry is called as |
| A. | market forecast |
| B. | demand forecast |
| C. | product forecast |
| D. | market share forecast |
| Answer» B. demand forecast | |
| 127. |
If customers perceive that price of product is less than the value it provides to customer then the customer |
| A. | would buy product |
| B. | would not buy product |
| C. | would get free products |
| D. | would get discount |
| Answer» B. would not buy product | |
| 128. |
The calculation of 'area market potential' includes the methods which are |
| A. | market-buildup method |
| B. | multiple-factor index method |
| C. | chain-ratio method |
| D. | Both a and b |
| Answer» E. | |
| 129. |
The researcher interviews specific number of people in |
| A. | stratified random sample |
| B. | quota sample |
| C. | simple random sample |
| D. | convenience sample |
| Answer» C. simple random sample | |
| 130. |
The sales forecast is graphically shown, the horizontal axis shows |
| A. | raw material cost |
| B. | production |
| C. | sales |
| D. | marketing effort |
| Answer» E. | |
| 131. |
Segmentation of international markets on the basis of monetary regulations is an example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» E. | |
| 132. |
4 P's are sometime called as the |
| A. | product life cycle |
| B. | parallel pricing |
| C. | price discrimination |
| D. | marketing mix |
| Answer» E. | |
| 133. |
The customer's activity which is often unpredictable and short lived is the best classified as |
| A. | marketing shade |
| B. | short-term marketing wave |
| C. | fad |
| D. | fade |
| Answer» D. fade | |
| 134. |
The long-term social and economic changes on a highly large scale is classified as |
| A. | minor trends |
| B. | mega trends |
| C. | special followers |
| D. | introductory products |
| Answer» C. special followers | |
| 135. |
The price margins fall and price competition increases when the index of market penetration is |
| A. | high |
| B. | low |
| C. | zero |
| D. | fixed |
| Answer» B. low | |
| 136. |
Good at a place which is easy for customers to access is |
| A. | product |
| B. | price |
| C. | promotion |
| D. | distribution |
| Answer» E. | |
| 137. |
The kind of information consumer obtains from mass media and internet searches classified as |
| A. | personal sources |
| B. | commercial sources |
| C. | public sources |
| D. | all of above |
| Answer» D. all of above | |
| 138. |
The sales limit is expected because of increase in the marketing effort as compared to competitors is called as |
| A. | Company sales potential |
| B. | product sales potential |
| C. | market demand potential |
| D. | forecasted sales |
| Answer» B. product sales potential | |
| 139. |
The attack strategy challenger spots areas where the competitors are underperforming is considered as |
| A. | technological attack |
| B. | geographic attack |
| C. | strategic attack |
| D. | planned attack |
| Answer» C. strategic attack | |
| 140. |
The marketer who discovers the customer solutions which they do not offer is considered as |
| A. | responsive marketers |
| B. | anticipative marketers |
| C. | creative marketers |
| D. | market driven marketers |
| Answer» D. market driven marketers | |
| 141. |
The maximum number of sales of all the firms in an industry, for a given period of time is called |
| A. | total market potential |
| B. | total production potential |
| C. | total demand potential |
| D. | current demand |
| Answer» B. total production potential | |
| 142. |
The products and services consumers shop frequently are classified as |
| A. | convenience products |
| B. | shopping products |
| C. | customer value |
| D. | branding |
| Answer» B. shopping products | |
| 143. |
The process includes estimation of expected sales volume is called |
| A. | sales budget |
| B. | marketing budget |
| C. | demand budget |
| D. | competitor's budget |
| Answer» B. marketing budget | |
| 144. |
The defense in which market leader attacks and hits the others flank is classified as |
| A. | counteroffensive defense |
| B. | preemptive defense |
| C. | offensive defense |
| D. | position defense |
| Answer» B. preemptive defense | |
| 145. |
A technique which multiplies a base number by adjusting percentages is called |
| A. | chain-ratio method |
| B. | supply ratio method |
| C. | raw material ratio |
| D. | fixed cost ratio |
| Answer» B. supply ratio method | |
| 146. |
A company's order-to-payment cycle is the part of |
| A. | internal records |
| B. | external records |
| C. | private records |
| D. | public records |
| Answer» B. external records | |
| 147. |
The comparison of potential and current market share yields |
| A. | share penetration index |
| B. | profit penetration index |
| C. | price penetration index |
| D. | market demand index |
| Answer» B. profit penetration index | |
| 148. |
The defense which supports possible counterattack of other marketer's is classified as |
| A. | counter defense |
| B. | offensive defense |
| C. | position defense |
| D. | flank defense |
| Answer» E. | |
| 149. |
Something widely offered in open market is |
| A. | commodity |
| B. | product |
| C. | raw materials |
| D. | a & b |
| Answer» B. product | |
| 150. |
If sales forecast graphically shown, the vertical axis shows |
| A. | sales |
| B. | marketing effort |
| C. | raw material cost |
| D. | production |
| Answer» B. marketing effort | |