MCQOPTIONS
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MCQOPTIONS
This section includes 204 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The 'sales information systems' and 'customer data bases' are the part of company's |
| A. | external record |
| B. | private record |
| C. | public record |
| D. | internal record |
| Answer» E. | |
| 52. |
The estimated share of market in the reference of company's product is called |
| A. | company demand |
| B. | potential demand |
| C. | estimated demand |
| D. | minimum demand |
| Answer» B. potential demand | |
| 53. |
In a market, the group of consumer's who are currently buying the company's product are classified as |
| A. | target market |
| B. | available market |
| C. | penetrated market |
| D. | potential market |
| Answer» D. potential market | |
| 54. |
Short term encouragements offered to persuade a trader to stock up on good is |
| A. | trade allowances |
| B. | push money |
| C. | Trade contest |
| D. | price deal |
| Answer» B. push money | |
| 55. |
Customers are offered money back if receipt and barcode are mailed to manufacturer is |
| A. | price skimming |
| B. | rebates |
| C. | coupons |
| D. | price deal |
| Answer» C. coupons | |
| 56. |
The copy which is made of the market leader's product but differentiates its pricing and distribution strategies is classified as |
| A. | counterfeiter |
| B. | cloner |
| C. | imitator |
| D. | adapter |
| Answer» D. adapter | |
| 57. |
A short-term decline in price, like 50% off is |
| A. | loyal Reward |
| B. | coupons |
| C. | price deal |
| D. | price-pack deal |
| Answer» D. price-pack deal | |
| 58. |
The emulation of market leader's product packaging with little variations is classified as |
| A. | imitator |
| B. | adapter |
| C. | counterfeiter |
| D. | cloner |
| Answer» E. | |
| 59. |
The recognition of needs to integrate environmental issues into firm's strategic plans is called |
| A. | corporate environmentalism |
| B. | individual environmentalism |
| C. | market environmentalism |
| D. | environment segmentation |
| Answer» B. individual environmentalism | |
| 60. |
The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as |
| A. | learning pricing |
| B. | marginal pricing |
| C. | competition based pricing |
| D. | demand based pricing |
| Answer» D. demand based pricing | |
| 61. |
The company may expand its share in market is shown in share-penetration index, which is |
| A. | low market penetration index |
| B. | high market penetration index |
| C. | fixed index |
| D. | zero index |
| Answer» B. high market penetration index | |
| 62. |
The estimation of potential buyers and estimation of potential purchases is classified as |
| A. | multiple-factor index method |
| B. | chain-ratio method |
| C. | market-buildup method |
| D. | demand-buildup method |
| Answer» D. demand-buildup method | |
| 63. |
The one who offers market leader's product and improves it, is classified as |
| A. | imitator |
| B. | adapter |
| C. | counterfeiter |
| D. | cloner |
| Answer» C. counterfeiter | |
| 64. |
The programs design for customers which is limited to any affinity group are classified as |
| A. | market share forecast |
| B. | company demand |
| C. | market potential |
| D. | company sales forecast |
| Answer» E. | |
| 65. |
The set of customer's having interest in market offering but lack of access to it is called |
| A. | potential market |
| B. | available market |
| C. | target market |
| D. | penetrated market |
| Answer» B. available market | |
| 66. |
The non-significant social and economic marketing activity is called |
| A. | fad |
| B. | fade fashion |
| C. | marketing shade |
| D. | short-term marketing wave |
| Answer» B. fade fashion | |
| 67. |
The combination consists average past sales and most recent sales are |
| A. | exponential smoothing |
| B. | time series smoothing |
| C. | statistical smoothing |
| D. | sales forecast |
| Answer» B. time series smoothing | |
| 68. |
The market consists on the set of customers, for which the company wants to pursue its business is called |
| A. | penetrated market |
| B. | potential market |
| C. | target market |
| D. | available market |
| Answer» D. available market | |
| 69. |
When the company's marketing expenditures affect its product sales, this is concluded as |
| A. | product-share |
| B. | sales response functions |
| C. | company market share |
| D. | potential customers |
| Answer» C. company market share | |
| 70. |
The 'probability sample' includes |
| A. | judgment sample |
| B. | simple random sample |
| C. | quota sample |
| D. | convenience sample |
| Answer» C. quota sample | |
| 71. |
The research which is completed with the objective to test hypothesis is called |
| A. | casual research |
| B. | exploratory research |
| C. | descriptive research |
| D. | Both a and c |
| Answer» B. exploratory research | |
| 72. |
According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as |
| A. | physiological needs |
| B. | social needs |
| C. | safety needs |
| D. | esteem needs |
| Answer» C. safety needs | |
| 73. |
An analysis of income distribution and person's savings is the part of |
| A. | geographic environment analysis |
| B. | economic environment analysis |
| C. | demographic environment analysis |
| D. | analysis of natural environment |
| Answer» C. demographic environment analysis | |
| 74. |
The first step in personal selling process is to |
| A. | prospecting and qualifying |
| B. | pre-approach |
| C. | approach |
| D. | presentation and demonstration |
| Answer» B. pre-approach | |
| 75. |
In marketing research, asking preferences and questions about buying behavior is example of |
| A. | experimental research |
| B. | ethnographic research |
| C. | observational research |
| D. | survey research |
| Answer» E. | |
| 76. |
The sequence of events which are durable and have momentum is classified as |
| A. | fad |
| B. | trend |
| C. | competitor's effect |
| D. | competitive marketing |
| Answer» C. competitor's effect | |
| 77. |
Step which is not related to product life cycle is |
| A. | growth stage |
| B. | cash cow stage |
| C. | maturity stage |
| D. | introduction stage |
| Answer» C. maturity stage | |
| 78. |
Putting right good in right place, at accurate price, at right |
| A. | market |
| B. | customer |
| C. | price |
| D. | time |
| Answer» E. | |
| 79. |
An additional commission paid to sell employees to shove products are |
| A. | revenue |
| B. | rebates |
| C. | push money |
| D. | loyal money |
| Answer» D. loyal money | |
| 80. |
The types of reassert instruments available to market researcher are of |
| A. | Two types |
| B. | Three types |
| C. | Four types |
| D. | Five types |
| Answer» B. Three types | |
| 81. |
Seller must also deem the |
| A. | product life-cycle |
| B. | customer perceived value |
| C. | product |
| D. | product mix |
| Answer» E. | |
| 82. |
The 'public blogs' and customer complaint sites are examples of |
| A. | marketing management |
| B. | building marketing records |
| C. | field work |
| D. | marketing intelligence on internet |
| Answer» E. | |
| 83. |
The market forecast shows the market demand which is |
| A. | expected |
| B. | maximum |
| C. | minimum |
| D. | None of above |
| Answer» B. maximum | |
| 84. |
The marketing response which comes into action after the change happens is classified as |
| A. | geographical anticipation |
| B. | selective anticipation |
| C. | responsive anticipation |
| D. | reactive anticipation |
| Answer» E. | |
| 85. |
The random samples are drawn from mutually exclusive groups in |
| A. | stratified random sample |
| B. | cluster sample |
| C. | simple random sample |
| D. | convenience sample |
| Answer» B. cluster sample | |
| 86. |
Training of managing widen of information among an entity or a firm and public is |
| A. | public care |
| B. | public relations |
| C. | a & b |
| D. | customer care centre |
| Answer» C. a & b | |
| 87. |
Under a given set of conditions, the art of anticipating and the behaviors of buyers is called |
| A. | forecasting |
| B. | ratio method |
| C. | factor method |
| D. | point scale method |
| Answer» B. ratio method | |
| 88. |
A product is anything that is offered to market for |
| A. | attention |
| B. | acquisition |
| C. | use or consumption |
| D. | all of above |
| Answer» E. | |
| 89. |
The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of |
| A. | specialty products |
| B. | convenience services |
| C. | augmented products |
| D. | unsought industrial product |
| Answer» B. convenience services | |
| 90. |
The classification of customers are of |
| A. | 2 types |
| B. | 3 types |
| C. | 4 types |
| D. | 5 types |
| Answer» D. 5 types | |
| 91. |
The possible objectives of advertising includes |
| A. | persuasive advertising |
| B. | reminder advertising |
| C. | reminder advertising |
| D. | all of above |
| Answer» E. | |
| 92. |
Stock market investors are considered as example of |
| A. | Strangers |
| B. | Butterflies |
| C. | True friends |
| D. | Barnacles |
| Answer» C. True friends | |
| 93. |
The highly loyal but less potential profitable customer's group is of |
| A. | Butterflies |
| B. | Barnacles |
| C. | True friends |
| D. | Strangers |
| Answer» C. True friends | |
| 94. |
The distinction between industrial and consumer products is because of |
| A. | purpose of buying the product |
| B. | quantity of buying the product |
| C. | quality of bought product |
| D. | all of above |
| Answer» B. quantity of buying the product | |
| 95. |
The 'concentrated marketing' is also called as |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» D. micromarketing | |
| 96. |
The customers who are community group leaders and carefully adopt new ideas are called |
| A. | innovators |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» E. | |
| 97. |
The market coverage strategy which captures the large share of one or more segments is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» D. micromarketing | |
| 98. |
The customer adopter groups include |
| A. | innovator |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» E. | |
| 99. |
Segmentation of international markets on the basis of common languages, religions and customs is example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» C. economic factors | |
| 100. |
The 'buyer's black box' consists of |
| A. | characteristics of buyers |
| B. | technological factors |
| C. | the cultural environment |
| D. | the economic environment |
| Answer» B. technological factors | |