MCQOPTIONS
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MCQOPTIONS
This section includes 204 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
The perceptual processes that are based on stimulus consists of |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | all of above |
| Answer» E. | |
| 202. |
The research on consumer buying behavior answers |
| A. | what consumers buy |
| B. | why consumers buy |
| C. | where consumers buy |
| D. | all of above |
| Answer» E. | |
| 203. |
In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is |
| A. | need recognition |
| B. | information search |
| C. | evaluation of alternatives |
| D. | Both b and c |
| Answer» D. Both b and c | |
| 204. |
Segmentation on the basis of values and attitudes and behavioral patterns is an example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» C. economic factors | |