MCQOPTIONS
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MCQOPTIONS
This section includes 204 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as |
| A. | active firms |
| B. | proactive firms |
| C. | reactive firms |
| D. | responsive firms |
| Answer» C. reactive firms | |
| 2. |
The increase in business legislation and special interest groups is classified as |
| A. | socio-techno environment |
| B. | political-legal environment |
| C. | technology trends |
| D. | social trends |
| Answer» C. technology trends | |
| 3. |
The sources and procedures use to get information about marketing development of every single day are the part of |
| A. | marketing intelligence system |
| B. | market development system |
| C. | market record system |
| D. | market information system |
| Answer» B. market development system | |
| 4. |
A thing that persuade what a customer demands is |
| A. | product |
| B. | price |
| C. | place |
| D. | promotion |
| Answer» B. price | |
| 5. |
The system with special equipment, people and methods to gather and analyze information for marketers is called |
| A. | management information system |
| B. | marketing information system |
| C. | financial information system |
| D. | corporate information system |
| Answer» C. financial information system | |
| 6. |
The researcher selects sample which is at his most ease is |
| A. | stratified random sample |
| B. | cluster sample |
| C. | simple random sample |
| D. | convenience sample |
| Answer» E. | |
| 7. |
Each member of selected sample has equal chance of selection in |
| A. | stratified random sample |
| B. | cluster sample |
| C. | simple random sample |
| D. | convenience sample |
| Answer» D. convenience sample | |
| 8. |
The purchase of customer information from outside firms and vendors is classified as |
| A. | marketing intelligence system |
| B. | market information system |
| C. | market development system |
| D. | market record system |
| Answer» B. market information system | |
| 9. |
The marketer who looks forward for the customer's needs in near future is classified as |
| A. | creative marketers |
| B. | market driven marketers |
| C. | responsive marketers |
| D. | anticipative marketers |
| Answer» E. | |
| 10. |
The events occur in a sequence that are often predictable and shape the market future is best classified as |
| A. | trend |
| B. | mega trend |
| C. | minor fad |
| D. | market disaster |
| Answer» B. mega trend | |
| 11. |
The percentage of service ownership in a population is called |
| A. | product-index percentage |
| B. | market share percentage |
| C. | product potential percentage |
| D. | product-penetration percentage |
| Answer» E. | |
| 12. |
The market consists of a set of consumers having income, access and interest in a product is called |
| A. | target market |
| B. | penetrated market |
| C. | potential market |
| D. | available market |
| Answer» E. | |
| 13. |
One of five features of promotional mix is |
| A. | promotion |
| B. | sales promotion |
| C. | place |
| D. | product |
| Answer» C. place | |
| 14. |
The kind of costs which is directly proportional to level of production are called |
| A. | total costs |
| B. | overhead costs |
| C. | variable costs |
| D. | fixed costs |
| Answer» D. fixed costs | |
| 15. |
The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as |
| A. | cash refund |
| B. | coupon |
| C. | sample |
| D. | premium |
| Answer» B. coupon | |
| 16. |
In the graph of market demand function, the different companies marketing expenditures are shown on the |
| A. | horizontal axis |
| B. | vertical axis |
| C. | market equilibrium point |
| D. | Company's equilibrium point |
| Answer» B. vertical axis | |
| 17. |
The potential number of buyers multiply average quantity show the |
| A. | total demand potential |
| B. | current demand |
| C. | total market potential |
| D. | total production potential |
| Answer» D. total production potential | |
| 18. |
The index showing that it is expensive to attract few or more prospects is referred in |
| A. | low market penetration index |
| B. | strict demand |
| C. | high market penetration index |
| D. | stretched market penetration index |
| Answer» D. stretched market penetration index | |
| 19. |
The assigning of resources to stronger ones to form the weaker markets are classified as |
| A. | strategic withdrawal |
| B. | planned contraction |
| C. | unplanned withdrawal |
| D. | Both a and b |
| Answer» E. | |
| 20. |
The analysis of society is based on views of ourselves, others and nature is classified as |
| A. | demographic analysis |
| B. | socio cultural environment analysis |
| C. | competitor's analysis |
| D. | natural environment analysis |
| Answer» C. competitor's analysis | |
| 21. |
The defense stating occupation of most desirable place in customer's perception is considered as |
| A. | position defense |
| B. | flank defense |
| C. | counter defense |
| D. | offensive defense |
| Answer» B. flank defense | |
| 22. |
In growth-share matrix, the vertical axis represents |
| A. | Business portfolio |
| B. | Relative market share |
| C. | Market growth rate |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 23. |
The low share-penetration index includes |
| A. | low brand awareness |
| B. | low availability |
| C. | high price |
| D. | all of the above |
| Answer» E. | |
| 24. |
The internal limitations can be classified as organization's own |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» C. Opportunities | |
| 25. |
The lower the product-penetration percentage, the |
| A. | higher the potential |
| B. | lower the potential |
| C. | higher the buying power |
| D. | lower the buying power |
| Answer» B. lower the potential | |
| 26. |
The sales goals set for company division or product lines are referred as |
| A. | sales quota |
| B. | production quota |
| C. | demand potential |
| D. | marketing expenses quota |
| Answer» B. production quota | |
| 27. |
The brand's superiority is based on its |
| A. | point of differences |
| B. | points of priority |
| C. | points of membership category |
| D. | point of similarities |
| Answer» B. points of priority | |
| 28. |
In industry, market is affected by marketing expenditures of companies is called |
| A. | expansible market |
| B. | no expansible market |
| C. | expanding expenditure |
| D. | limited expenditure |
| Answer» B. no expansible market | |
| 29. |
A good can be categorized as tangible or |
| A. | raw materials |
| B. | commodities |
| C. | intangible |
| D. | services |
| Answer» D. services | |
| 30. |
Push money also known as |
| A. | spiffs |
| B. | promotion |
| C. | commodities |
| D. | all of options |
| Answer» B. promotion | |
| 31. |
The total number of products that will be bought by defined set of customers for specific area is called |
| A. | market demand |
| B. | product demand |
| C. | services demand |
| D. | customer buying power |
| Answer» B. product demand | |
| 32. |
Charge dissimilar prices in diverse markets for same product is |
| A. | marketing mix |
| B. | psychographic factors. |
| C. | price discrimination |
| D. | price skimming |
| Answer» D. price skimming | |
| 33. |
In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be |
| A. | demographic environment analysis |
| B. | geographic environment analysis |
| C. | economic environment analysis |
| D. | analysis of natural environment |
| Answer» B. geographic environment analysis | |
| 34. |
The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as |
| A. | sales person |
| B. | promoting manager |
| C. | prospering manager |
| D. | persuasion manager |
| Answer» B. promoting manager | |
| 35. |
The marketing strategy in which the firm focuses on underlying generic need from current product is classified as |
| A. | market diversification |
| B. | market stretching |
| C. | market broadening |
| D. | market defense |
| Answer» D. market defense | |
| 36. |
The marketing attack in which the attacker matches its product, price and distribution is classified as |
| A. | flank attack |
| B. | frontal attack |
| C. | bypass attack |
| D. | guerilla attack |
| Answer» C. bypass attack | |
| 37. |
The comparison of past time series as seasonal sales and sales trend is included in |
| A. | time-series analysis |
| B. | expert opinion |
| C. | sales force opinion |
| D. | buyer's intentions |
| Answer» B. expert opinion | |
| 38. |
The new users are searched in the groups which do not take into considerations, the |
| A. | new-market strategy |
| B. | penetration strategy |
| C. | geographical expansion strategy |
| D. | primal expansion strategy |
| Answer» E. | |
| 39. |
Intermediaries that buy and resell goods are |
| A. | merchants |
| B. | sellers |
| C. | a & b |
| D. | none of these |
| Answer» B. sellers | |
| 40. |
The short term benefit given to the customers to attract more customers is called |
| A. | sales promotion |
| B. | inbound promotion |
| C. | outbound promotion |
| D. | organizational promotion |
| Answer» B. inbound promotion | |
| 41. |
The absolute limit of company's product demand is called |
| A. | product potential |
| B. | market potential |
| C. | demand |
| D. | sales |
| Answer» C. demand | |
| 42. |
When setting a price, seller must be known of the |
| A. | employees perceived value for product |
| B. | customer perceived value for product. |
| C. | marketers perceived value for product |
| D. | a & b |
| Answer» C. marketers perceived value for product | |
| 43. |
Four P |
| A. | 1962 |
| B. | 1960 |
| C. | 1965 |
| D. | 1970 |
| Answer» C. 1965 | |
| 44. |
The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as |
| A. | cash refunds |
| B. | cash sample |
| C. | sweepstakes |
| D. | cents off deals |
| Answer» D. cents off deals | |
| 45. |
In retailing, goods known as |
| A. | merchandise |
| B. | manufacturing |
| C. | a & b |
| D. | raw materials |
| Answer» B. manufacturing | |
| 46. |
The market which is not affected by marketing expenditures of other companies in industry is called |
| A. | expanding expenditure |
| B. | limited expenditure |
| C. | expansible market |
| D. | no expansible market |
| Answer» E. | |
| 47. |
The marketing strategy in which the firm focuses on unrelated industries is classified as |
| A. | market broadening |
| B. | market diversification |
| C. | market defense |
| D. | market stretching |
| Answer» D. market stretching | |
| 48. |
The marketer, who finds a stated need and fulfills it with the best market offering is classified as |
| A. | responsive marketers |
| B. | anticipative marketers |
| C. | creative marketers |
| D. | market driven marketers |
| Answer» B. anticipative marketers | |
| 49. |
The slow economic and technological changes which influence for larger period of times is called |
| A. | super trend |
| B. | fabulous trend |
| C. | techno-socio trend |
| D. | mega trend |
| Answer» E. | |
| 50. |
The set of equation describes the different parameters in statistical system is called |
| A. | econometric analysis |
| B. | exponential analysis |
| C. | economic analysis |
| D. | market analysis |
| Answer» B. exponential analysis | |