MCQOPTIONS
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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
The buyer-supplier relationship defines by formal contract having low trust and interaction is classified as |
| A. | contractual transaction |
| B. | bare bones |
| C. | contractual selling |
| D. | contractual buying |
| Answer» B. bare bones | |
| 102. |
A company's value delivery network, the marketers must treat |
| A. | Suppliers as partners |
| B. | Marketing intermediaries as partners |
| C. | Various publics as partners |
| D. | Both a and b |
| Answer» B. Marketing intermediaries as partners | |
| 103. |
Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are |
| A. | purchasing agents |
| B. | system agents |
| C. | evaluation agents |
| D. | awareness agents |
| Answer» B. system agents | |
| 104. |
The type of value based pricing includes |
| A. | good value pricing |
| B. | cost plus pricing |
| C. | value added pricing |
| D. | Both a and c |
| Answer» E. | |
| 105. |
With the passage of time, the new-buy situations become |
| A. | straight rebuy |
| B. | straight buy |
| C. | new rebuy |
| D. | modified rebuy |
| Answer» B. straight buy | |
| 106. |
The representative heuristic and availability heuristic are the types of |
| A. | motivation heuristic |
| B. | peripheral heuristic |
| C. | expectancy heuristic |
| D. | decision heuristic |
| Answer» E. | |
| 107. |
In 'stages of adoption process', the stage in which customer considers whether to try product or not to is classified as |
| A. | awareness stage |
| B. | interest stage |
| C. | evaluation and trial stage |
| D. | adoption |
| Answer» D. adoption | |
| 108. |
The intensity of negative attitude and motivation, to comply which are the dependents of |
| A. | attitudes of others |
| B. | anticipated factors |
| C. | unanticipated situational factors |
| D. | conjunctive situational factors |
| Answer» B. anticipated factors | |
| 109. |
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in |
| A. | central cues |
| B. | value cues |
| C. | peripheral cues |
| D. | value route |
| Answer» D. value route | |
| 110. |
The way in which choices are seen and presented by a decision maker is classified as |
| A. | anchor framing |
| B. | critical framing |
| C. | adjustment framing |
| D. | decision framing |
| Answer» E. | |
| 111. |
When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as |
| A. | lexicographic heuristics |
| B. | eliminating heuristic |
| C. | heuristics |
| D. | conjunctive heuristic |
| Answer» E. | |
| 112. |
When the customer chooses the brands on its own perception for important attributes, it is classified as |
| A. | eliminating heuristic |
| B. | heuristics |
| C. | conjunctive heuristic |
| D. | lexicographic heuristics |
| Answer» E. | |
| 113. |
The companies shift the ordering responsibility to the specific supplier's in managing systems are classified as |
| A. | vendor managed inventory |
| B. | replenishment programs |
| C. | continuous programs |
| D. | inventory management |
| Answer» B. replenishment programs | |
| 114. |
The technical personnel of the Company is classified as |
| A. | initiators |
| B. | users |
| C. | influencers |
| D. | providers |
| Answer» D. providers | |
| 115. |
The markets in which the goods are bought for personal consumption by the individuals and households are called |
| A. | business markets |
| B. | international markets |
| C. | consumer markets |
| D. | government markets |
| Answer» D. government markets | |
| 116. |
In straight rebuy buying mode, the business buyer makes the |
| A. | fewest decision |
| B. | most of the decision |
| C. | new decisions |
| D. | modified purchases |
| Answer» B. most of the decision | |
| 117. |
The demand which is not affected by price ranges is classified as |
| A. | inelastic demand |
| B. | elastic demand |
| C. | inelastic price |
| D. | elastic price |
| Answer» B. elastic demand | |
| 118. |
Short period incentive presented to persuade a retailer to stock up on manufactured goods are |
| A. | trade contest |
| B. | dealer loader |
| C. | trade allowances |
| D. | push money |
| Answer» D. push money | |
| 119. |
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of |
| A. | internal factors |
| B. | external factors |
| C. | social classes |
| D. | economic variables |
| Answer» D. economic variables | |
| 120. |
The SBU's of a company with low market share and growth rate are considered in |
| A. | Stars |
| B. | Dogs |
| C. | Cash Cows |
| D. | Question marks |
| Answer» C. Cash Cows | |
| 121. |
The customers who loss averse tend to underweight the |
| A. | integrate probabilities |
| B. | segregate probabilities |
| C. | high probabilities |
| D. | low probabilities |
| Answer» D. low probabilities | |
| 122. |
The person's activities that are expected from him to perform are classified as |
| A. | status |
| B. | status quo |
| C. | role |
| D. | relative status |
| Answer» D. relative status | |
| 123. |
The mean of persuasion in elaboration likelihood model is |
| A. | peripheral route |
| B. | elaboration route |
| C. | value route |
| D. | likelihood route |
| Answer» B. elaboration route | |
| 124. |
New task buying process passes through the stages such as |
| A. | awareness |
| B. | evaluation |
| C. | trial and adoption |
| D. | all of the above |
| Answer» E. | |
| 125. |
When customers are given with the perspective that allows the company to put its best services forward are classified as |
| A. | framing |
| B. | outsourcing |
| C. | off shoring |
| D. | selling |
| Answer» B. outsourcing | |
| 126. |
The relationship which requires less cooperation and exchange of information is classified as |
| A. | contractual selling |
| B. | contractual buying |
| C. | cooperative systems |
| D. | bare bones |
| Answer» E. | |
| 127. |
When the product is risky it can affect the well-being of buyer mentally and is classified as |
| A. | attitude risk |
| B. | psychological risk |
| C. | physiological risk |
| D. | social risk |
| Answer» C. physiological risk | |
| 128. |
The buying mode which requires additional participants at buyers and suppliers end is best classified as |
| A. | modified buyers |
| B. | modified task |
| C. | modified rebuy |
| D. | modified buy |
| Answer» D. modified buy | |
| 129. |
The customers who adopt new ideas and rarely are leaders are classified as |
| A. | innovators |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» C. laggard | |
| 130. |
The establishing of dams, irrigation, sanitation systems, pipelines and utilities are the examples of |
| A. | systems contracting |
| B. | system selling |
| C. | systems buying |
| D. | management supplies |
| Answer» C. systems buying | |
| 131. |
The buying of products such as 'fast food' is an example of |
| A. | difficult products |
| B. | sought services |
| C. | sought products |
| D. | convenient products |
| Answer» E. | |
| 132. |
The change in attitude based on customer's association to brands is classified as |
| A. | elaboration route |
| B. | central cues |
| C. | value cues |
| D. | peripheral route |
| Answer» E. | |
| 133. |
The sustainable marketing principles does not include |
| A. | consumer oriented marketing |
| B. | customer value marketing |
| C. | innovative marketing |
| D. | inbound ⁄ outbound marketing |
| Answer» E. | |
| 134. |
The adopter group 'innovators' are |
| A. | deliberate |
| B. | venturesome |
| C. | skeptical |
| D. | tradition bound |
| Answer» C. skeptical | |
| 135. |
The changes in behavior occur because of some experiences is classified as |
| A. | drive |
| B. | motivation |
| C. | learning |
| D. | cues |
| Answer» D. cues | |
| 136. |
The industries such as media buying, energy management and advertising agencies are classified as |
| A. | geographical hubs |
| B. | functional hubs |
| C. | vertical hubs |
| D. | horizontal hubs |
| Answer» C. vertical hubs | |
| 137. |
The supplier's goal is to enlarge their share of purchasing over the time, it is a characteristic of buying situation and called as |
| A. | supplier's rebuy |
| B. | purpose buying |
| C. | straight rebuy |
| D. | turned rebuy |
| Answer» D. turned rebuy | |
| 138. |
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as |
| A. | peripheral heuristic |
| B. | anchoring heuristic |
| C. | geographical heuristic |
| D. | adjusting heuristic |
| Answer» C. geographical heuristic | |
| 139. |
The motivation, learning and perception all are included in |
| A. | psychological processes |
| B. | motivation process |
| C. | buying process |
| D. | monitoring process |
| Answer» B. motivation process | |
| 140. |
The two-factor theory is proposed by |
| A. | Frederick Herzberg |
| B. | Abraham Maslow |
| C. | Sigmund Freud |
| D. | John Dale |
| Answer» B. Abraham Maslow | |
| 141. |
The industries which is centered as plastics, chemicals and papers are classified as |
| A. | vertical hubs |
| B. | horizontal hubs |
| C. | geographical hubs |
| D. | functional hubs |
| Answer» B. horizontal hubs | |
| 142. |
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as |
| A. | adding an important feature |
| B. | triggering emotions to personal values |
| C. | linking product to engaging issue |
| D. | linking product to personal situation |
| Answer» C. linking product to engaging issue | |
| 143. |
The buying center includes all the organizations who play roles as |
| A. | initiators and users |
| B. | deciders and approvers |
| C. | buyers and gatekeepers |
| D. | all of the above |
| Answer» E. | |
| 144. |
The perceptual process in which customers notice price deviation as stimulus is classified as |
| A. | selective shopping |
| B. | selective ad watching |
| C. | selective attention |
| D. | selective noticing |
| Answer» D. selective noticing | |
| 145. |
The more intense the product's positivism, the customer is closer to us, then the customer can adjust |
| A. | our product purchase intention |
| B. | other product purchase intention |
| C. | our product perception |
| D. | other product perception |
| Answer» B. other product purchase intention | |
| 146. |
The function of closeness between product's performance and product expectation is classified as |
| A. | satisfaction |
| B. | dissatisfaction |
| C. | high performance |
| D. | bad performance |
| Answer» B. dissatisfaction | |
| 147. |
A company's microenvironment, the 'internal publics' consists of |
| A. | workers and managers |
| B. | Stockholders |
| C. | Community organizations |
| D. | Company's lawyers |
| Answer» B. Stockholders | |
| 148. |
Raising consumer awareness of a commodities or product, produces sales, and makes brand reliability is |
| A. | promotion |
| B. | location |
| C. | product |
| D. | decision |
| Answer» B. location | |
| 149. |
The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as |
| A. | deficient products |
| B. | pleasing products |
| C. | salutary products |
| D. | desirable products |
| Answer» E. | |
| 150. |
The cost of the product that can be added to other large purchase of the product is classified as |
| A. | integrate loss |
| B. | segregate loss |
| C. | segregate gains |
| D. | integrate gains |
| Answer» B. segregate loss | |