MCQOPTIONS
 Saved Bookmarks
				| 1. | 
                                    The cereal brand converted low involvement into high involvement by introducing it healthy is classified as | 
                            
| A. | adding an important feature | 
| B. | triggering emotions to personal values | 
| C. | linking product to engaging issue | 
| D. | linking product to personal situation | 
| Answer» C. linking product to engaging issue | |