MCQOPTIONS
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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 301. |
All the brand's related thoughts, images, experiences and attitudes towards a particular brand is classified as |
| A. | word associations |
| B. | sentence associations |
| C. | Company associations |
| D. | brand associations |
| Answer» E. | |
| 302. |
To reduce the attributes uncertainty, the customer's try to find the products with |
| A. | discounts |
| B. | lesser prices |
| C. | warranties |
| D. | low demands |
| Answer» D. low demands | |
| 303. |
The adopter group 'early adopters' is classified as |
| A. | deliberate |
| B. | guided by respect |
| C. | skeptical |
| D. | tradition bound |
| Answer» C. skeptical | |
| 304. |
The websites on which customer can order through distributed catalogs are classified as |
| A. | ordering sites |
| B. | catalog sites |
| C. | procurement sites |
| D. | distribution sites |
| Answer» C. procurement sites | |
| 305. |
If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is |
| A. | $11.43 |
| B. | $21.43 |
| C. | $25.43 |
| D. | $15.43 |
| Answer» C. $25.43 | |
| 306. |
prime cause that several firms |
| A. | they can generate more advertising |
| B. | they can please top management. |
| C. | they can gain tax advantages |
| D. | they can set lower prices that result in greater sales and profits |
| Answer» E. | |
| 307. |
Mostly in the business markets, the number of buyers are |
| A. | few and small buyers |
| B. | few and large buyers |
| C. | more and small buyers |
| D. | more and large buyers |
| Answer» C. more and small buyers | |
| 308. |
The process of allowing flexibility for unanticipated events is classified as |
| A. | adaption |
| B. | adaptation |
| C. | adoption |
| D. | communication |
| Answer» C. adoption | |
| 309. |
The kind of understanding the company gets from marketing information is known as |
| A. | marketing information system |
| B. | customer insights |
| C. | competitive marketing database |
| D. | variable testing data base |
| Answer» C. competitive marketing database | |
| 310. |
The criteria or standard of how marketing offering meet the initial demand is classified as |
| A. | consideration set |
| B. | availability set |
| C. | total set of brands |
| D. | brands awareness |
| Answer» B. availability set | |
| 311. |
The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as |
| A. | modifying marketing mixstratified random sampleMarket development |
| B. | modifying raw material schedulecluster sampleMarket penetration |
| C. | modifying the productsimple random sampleProduct development |
| D. | modifying the marketconvenience sampleDiversification |
| Answer» D. modifying the marketconvenience sampleDiversification | |
| 312. |
The logistic network which moves finished product from company to resellers and then to end users is classified as |
| A. | risk averse distribution |
| B. | reverse distribution |
| C. | inbound distribution |
| D. | outbound distribution |
| Answer» E. | |
| 313. |
The type of question in questionnaire in which all possible choices are given is |
| A. | open ended question |
| B. | close ended question |
| C. | Both a and b |
| D. | none of above |
| Answer» C. Both a and b | |
| 314. |
The research which is used to describe market potential of any market offering is best classified as |
| A. | casual research |
| B. | exploratory research |
| C. | descriptive research |
| D. | Both a and c |
| Answer» D. Both a and c | |
| 315. |
The first step in marketing process is to |
| A. | define research objectives |
| B. | develop research plan |
| C. | implement research plan |
| D. | none of above |
| Answer» B. develop research plan | |