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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The difference between perceived costs and perceived benefits is classified as |
| A. | buyer's incentive |
| B. | seller's incentive |
| C. | corporate incentive |
| D. | competitor's incentive |
| Answer» B. seller's incentive | |
| 52. |
Sales advertising targeted at retailers and wholesalers are known |
| A. | trade sales promotions |
| B. | consumer sales promotions |
| C. | sales |
| D. | marketing mix |
| Answer» B. consumer sales promotions | |
| 53. |
The fear that product will not perform up to the expectations is classified as |
| A. | physical risk |
| B. | functional risk |
| C. | financial risk |
| D. | social risk |
| Answer» C. financial risk | |
| 54. |
All the individuals and groups participants that make purchasing decision and share common goals and risks are classified as |
| A. | supplier center |
| B. | buying center |
| C. | evaluation center |
| D. | initial awareness stage |
| Answer» C. evaluation center | |
| 55. |
The higher is the gap between product performance and customer expectations, the customer is |
| A. | more satisfied |
| B. | more dissatisfied |
| C. | more delighted |
| D. | none of the above |
| Answer» C. more delighted | |
| 56. |
The buying situations in business markets include |
| A. | straight rebuy |
| B. | new task |
| C. | modified rebuy |
| D. | all of the above |
| Answer» E. | |
| 57. |
The process through which large organizations identify, choose and evaluate among the range of brands is classified as |
| A. | small buying |
| B. | procedure buying |
| C. | organizational buying |
| D. | large buying |
| Answer» D. large buying | |
| 58. |
The person's specific traits that can be attributed to any brand are classified as |
| A. | brand personality |
| B. | personality |
| C. | self-goals |
| D. | self-values |
| Answer» B. personality | |
| 59. |
The business buyers seek the benefits in economic, social and technical terms and in total classified as |
| A. | highest benefit package |
| B. | lowest benefit package |
| C. | medium benefit package |
| D. | initiating benefit package |
| Answer» B. lowest benefit package | |
| 60. |
The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of |
| A. | rational |
| B. | motivation |
| C. | biogenic factors |
| D. | self-concept |
| Answer» C. biogenic factors | |
| 61. |
The study of how groups, individuals and firms buy goods and services to satisfy their needs is called |
| A. | membership behavior |
| B. | market behavior |
| C. | database behavior |
| D. | consumer behavior |
| Answer» E. | |
| 62. |
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as |
| A. | linking product to engaging issue |
| B. | linking product to personal situation |
| C. | triggering emotions to personal values |
| D. | adding an important feature |
| Answer» B. linking product to personal situation | |
| 63. |
The Company?s microenvironment includes |
| A. | The company |
| B. | The suppliers |
| C. | The marketing intermediaries |
| D. | All of above |
| Answer» E. | |
| 64. |
The complete set of stored information and information strength is classified as |
| A. | associative network memory model |
| B. | distributive network memory model |
| C. | classified network memory model |
| D. | representative network memory model |
| Answer» B. distributive network memory model | |
| 65. |
The type of buyer and supplier relationship that are together in operational ways is classified as |
| A. | operational systems |
| B. | cooperative systems |
| C. | structural commitment |
| D. | structural adaptation |
| Answer» C. structural commitment | |
| 66. |
The cost reduction approach states that product components can be redesigned without affecting performance is classified as |
| A. | product value analysis |
| B. | product performance analysis |
| C. | product cost analysis |
| D. | product marketing analysis |
| Answer» B. product performance analysis | |
| 67. |
The marketing intermediaries includes |
| A. | Financial intermediaries |
| B. | Marketing services agencies |
| C. | Both a and b |
| D. | None of the above |
| Answer» D. None of the above | |
| 68. |
The lot of marketing efforts are required to market the products and services for the product category called |
| A. | unsought consumer products |
| B. | specialty industrial products |
| C. | industrial augmented products |
| D. | sought primary products |
| Answer» B. specialty industrial products | |
| 69. |
Price augments of product impact sales |
| A. | positively |
| B. | natural |
| C. | a & b |
| D. | negatively |
| Answer» E. | |
| 70. |
The mass media have great importance during the |
| A. | initial awareness stage |
| B. | growth stage |
| C. | evaluation stage |
| D. | all stages |
| Answer» B. growth stage | |
| 71. |
The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as |
| A. | prospect theory |
| B. | integration theory |
| C. | segregation theory |
| D. | alternative theory |
| Answer» B. integration theory | |
| 72. |
The belief system that helps in shaping attitudes and behaviors is classified as |
| A. | core consumer behavior |
| B. | core values |
| C. | multitasking |
| D. | time constrained |
| Answer» C. multitasking | |
| 73. |
The formal decision making process by which large organization buy the services and products is classified as |
| A. | organizational buying |
| B. | large buying |
| C. | small buying |
| D. | procedure buying |
| Answer» B. large buying | |
| 74. |
A company's marketing environment consists of |
| A. | Microenvironment |
| B. | Macro environment |
| C. | Both a and b |
| D. | None of the above |
| Answer» D. None of the above | |
| 75. |
The products or market offering bought by consumers for personal consumption are classified as |
| A. | augmented product |
| B. | consumer products |
| C. | industrial products |
| D. | intangible services |
| Answer» C. industrial products | |
| 76. |
The deciders and buyers in companies are classified as |
| A. | evaluators |
| B. | approvers |
| C. | buyers |
| D. | selectors |
| Answer» C. buyers | |
| 77. |
The major pricing strategies does not includes |
| A. | competition based pricing |
| B. | customer value based pricing |
| C. | cost based pricing |
| D. | discount and bonus pricing |
| Answer» E. | |
| 78. |
The business markets include |
| A. | insurance companies |
| B. | public utilities |
| C. | government institutions |
| D. | all of the above |
| Answer» E. | |
| 79. |
A company's buying products such as chemicals or steel from specialized hubs are classified as |
| A. | horizontal markets |
| B. | vertical markets |
| C. | auction markets |
| D. | private markets |
| Answer» C. auction markets | |
| 80. |
The procedure of arranging a product to occupy distinct place in target customers mind is called |
| A. | Market segmentation |
| B. | Targeting |
| C. | Differentiation |
| D. | Positioning |
| Answer» E. | |
| 81. |
The 'customer markets' & 'publics' are included in company's environment called |
| A. | Macro environment |
| B. | Microenvironment |
| C. | Both a and b |
| D. | None of above |
| Answer» C. Both a and b | |
| 82. |
The consumers who seek the answer of 'how we see ourselves' is a concept named |
| A. | ideal self-concept |
| B. | actual self-concept |
| C. | self-concept |
| D. | self-monitors |
| Answer» C. self-concept | |
| 83. |
The failure of any product, that can have health risk for user is classified as |
| A. | financial risk |
| B. | social risk |
| C. | physical risk |
| D. | functional risk |
| Answer» D. functional risk | |
| 84. |
The minor stimuli that determines when and where customer responds is classified as |
| A. | drive |
| B. | motivation |
| C. | learning |
| D. | cues |
| Answer» E. | |
| 85. |
The only element which is cause of income for company is |
| A. | price |
| B. | tax |
| C. | discount |
| D. | value added tax |
| Answer» B. tax | |
| 86. |
The most geographically concentrated buyer is the part of |
| A. | business markets |
| B. | consumer markets |
| C. | elastic markets |
| D. | inelastic markets |
| Answer» B. consumer markets | |
| 87. |
The individuals who request the need of purchasing something are classified as |
| A. | initiators |
| B. | users |
| C. | influencers |
| D. | providers |
| Answer» B. users | |
| 88. |
The government buying consists of weapons and other communication system is called |
| A. | systems contracting |
| B. | system selling |
| C. | systems buying |
| D. | dealers |
| Answer» D. dealers | |
| 89. |
The process of where, when and how information gets into person's memory is called |
| A. | memory encoding |
| B. | memory decoding |
| C. | memory retrieval |
| D. | memory revival |
| Answer» B. memory decoding | |
| 90. |
The information is collected from consumer rating organizations and mass media is classified as |
| A. | public sources |
| B. | experimental sources |
| C. | personal sources |
| D. | commercial sources |
| Answer» B. experimental sources | |
| 91. |
When customers evaluate more than one positive dimension separately, it is classified as |
| A. | segregate loss |
| B. | segregate gains |
| C. | integrate gains |
| D. | integrate loss |
| Answer» C. integrate gains | |
| 92. |
The individuals who have formal authority in selection of supplier's are classified as |
| A. | approvers |
| B. | deciders |
| C. | buyers |
| D. | evaluators |
| Answer» D. evaluators | |
| 93. |
According to expectancy model, the process of altering beliefs about the brand is classified as |
| A. | technical repositioning |
| B. | product repositioning |
| C. | psychological repositioning |
| D. | physiological repositioning |
| Answer» D. physiological repositioning | |
| 94. |
The recognition of extrinsic and interpersonal influences emphasize on strengthening of |
| A. | corporate brand |
| B. | competitor's brand |
| C. | supplier's brand |
| D. | initiator brand |
| Answer» B. competitor's brand | |
| 95. |
According to brand personality traits, the 'excitement' is concluded as brand being |
| A. | outdoorsy and tough |
| B. | daring and imaginative |
| C. | cheerful and wholesome |
| D. | charming and upper class |
| Answer» C. cheerful and wholesome | |
| 96. |
Incremental trades are parts of |
| A. | marketing-mix models |
| B. | base and incremental volume model |
| C. | base Sales |
| D. | all of above |
| Answer» B. base and incremental volume model | |
| 97. |
A company's operations to link private changes with special group of suppliers are classified as |
| A. | public exchanges |
| B. | private exchanges |
| C. | spot markets |
| D. | exchange markets |
| Answer» C. spot markets | |
| 98. |
The second step of value based pricing is to |
| A. | determine incurred costs |
| B. | design product |
| C. | assess needs of customer |
| D. | set target price |
| Answer» E. | |
| 99. |
The types of electronic procurement hubs are |
| A. | geographical hubs |
| B. | vertical hubs |
| C. | functional hubs |
| D. | Both b and c |
| Answer» E. | |
| 100. |
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as |
| A. | expectancy value model |
| B. | belief based model |
| C. | need based model |
| D. | want based model |
| Answer» B. belief based model | |