152 + Mcqs in Consumer Behaviour Page 1 McqOptions

1.	_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today s society, educational institutions are playing an increasingly greater role in this regard.
A.	consumer feedback
B.	marketing information systems
C.	market share estimates
D.	cultural values
Answer» E.

Discussion

2.	________are based on such things as geographic areas, religions, nationalities, ethnic 3groups, and age.
A.	Multilingual needs
B.	Cultures
C.	Subcultures
D.	Product adaptation requirements
Answer» D. Product adaptation requirements

Discussion

3.	_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
A.	multilingual needs
B.	cultures
C.	subcultures
D.	product adaptation requirements
Answer» D. product adaptation requirements

Discussion

4.	________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
A.	The marketing concept
B.	The strategic plan
C.	The product influences
D.	The price influences.
Answer» B. The strategic plan

Discussion

5.	Understanding consumer buying behaviour is not easy. The answers are often locked deep within the consumers head
A.	How much money is the consumer willing to spend?
B.	How much does the consumer need the product being offered for sale?
C.	How much does a discount or a coupon affect the purchase rate?
D.	How do consumers respond to various marketing efforts the company might use?
Answer» E.

Discussion

6.	If a consumer tells friends I like my car more than any other car on the road, then the consumer has expressed a(n):
A.	rule.
B.	attitude. .
C.	belief.
D.	cue.
Answer» C. belief.

Discussion

7.	According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the:
A.	consumer s value chain.
B.	consumer s cognitive schema.
C.	consumer s black box. .
D.	consumer s thoughts-emotions network.
Answer» D. consumer s thoughts-emotions network.

Discussion

8.	According to the buyer decision process suggested in the text, the first stage is characterized as being one of:
A.	awareness.
B.	information search.
C.	need recognition. .
D.	demand formulation.
Answer» D. demand formulation.

Discussion

9.	Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
A.	the cost and availability of the product.
B.	the attitude of others and the cost of the product.
C.	the availability of the product and unexpected situational factors.
D.	the attitude of others and unexpected situational factors. .
Answer» E.

Discussion

10.	The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):
A.	personal source.
B.	commercial source.
C.	informative source.
D.	experiential source.
Answer» E.

Discussion

11.	The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
A.	adoption process .
B.	consumption process
C.	innovation process
D.	new product development process
Answer» B. consumption process

Discussion

12.	A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
A.	7
B.	9
C.	11 .
D.	30
Answer» D. 30

Discussion

13.	The buying process can be triggered by a(n) __________ when one of the person s normal needs hunger, thirst, sex rises to a level high enough to become a drive.
A.	awareness
B.	external stimuli
C.	internal stimuli .
D.	experiential motivation
Answer» D. experiential motivation

Discussion

14.	The stage in the buyer decision process in which the consumer is aroused to search for more information is called:
A.	information search. .
B.	evaluation of alternatives.
C.	search for needs.
D.	perceptual search.
Answer» B. evaluation of alternatives.

Discussion

15.	The marketer s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in _____.
A.	habitual buying behaviour
B.	alterative evaluation
C.	post purchase behaviour .
D.	variety-seeking buying behaviour
Answer» D. variety-seeking buying behaviour

Discussion

16.	If a consumer tells friends I like my car more than any other car on the road, then the consumer has expressed an _____________
A.	Rule.
B.	Attitude. .
C.	Belief.
D.	Cue.
Answer» C. Belief.

Discussion

17.	In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
A.	Multilingual needs
B.	Cultures
C.	Subcultures
D.	Product adaptation requirements
Answer» D. Product adaptation requirements

Discussion

18.	When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
A.	Sample
B.	Repeat
C.	Long term
D.	All of the above
Answer» E.

Discussion

19.	When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
A.	Sample
B.	Repeat
C.	Long term
D.	All of the above
Answer» E.

Discussion

20.	General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors demand for steel. This is an example of the relationships found in___________
A.	Kinked demand.
B.	Inelastic demand.
C.	Cyclical dema
D.	d. Derived demand. .
Answer» E.

Discussion

21.	A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
A.	new product recognition
B.	adoption process .
C.	variety-seeking buying behaviour
D.	information search
Answer» C. variety-seeking buying behaviour

Discussion

22.	In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.
A.	habitual re buy
B.	straight re buy
C.	modified re buy .
D.	new task buy
Answer» D. new task buy

Discussion

23.	The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
A.	performance review .
B.	order-routine specification
C.	supplier selection
D.	general need description
Answer» B. order-routine specification

Discussion

24.	When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
A.	Kinked demand.
B.	Inelastic demand.
C.	Cyclical deman
D.	d. Derived demand. .
Answer» E.

Discussion

25.	All of the following are among the primary differences between a business market and a consumer market except ____________
A.	Purchase decisions to satisfy needs. .
B.	Market structure and demand.
C.	The nature of the buying unit.
D.	The types of decisions and the decision process involved.
Answer» B. Market structure and demand.

Discussion

26.	Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
A.	post purchase behaviour.
B.	attitude of others. .
C.	cognitive dissonance.
D.	habitual buying behaviour.
Answer» C. cognitive dissonance.

Discussion

27.	Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
A.	The cost and availability of the product
B.	The attitude of others and the cost of the product
C.	The availability of the product and unexpected situational factors
D.	The attitude of others and unexpected situational factors
Answer» C. The availability of the product and unexpected situational factors

Discussion

28.	Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
A.	environmental
B.	organizational
C.	interpersonal .
D.	individual
Answer» E.

Discussion

29.	If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________
A.	Business market. .
B.	International market.
C.	Consumer market.
D.	Private sector market.
Answer» B. International market.

Discussion

30.	________________ is one of the most basic influences on an individual s needs, wants, and behavior.
A.	Brand
B.	Culture
C.	Product
D.	Price
Answer» C. Product

Discussion

31.	A person s attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.
A.	usually .
B.	not
C.	once in a while
D.	seldom
Answer» B. not

Discussion

32.	_________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
A.	Cost analysis
B.	Order analysis
C.	Product analysis
D.	Value analysis .
Answer» E.

Discussion

33.	The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
A.	facilitator
B.	referent actor
C.	opinion leader .
D.	social role player
Answer» D. social role player

Discussion

34.	The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
A.	adoption process .
B.	consumption process
C.	innovation process
D.	new product development process
Answer» B. consumption process

Discussion

35.	All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:
A.	Awareness.
B.	Process.
C.	Interest.
D.	Trial.
Answer» C. Interest.

Discussion

36.	With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.
A.	seekers
B.	innovators
C.	early adopters .
D.	early majority
Answer» D. early majority

Discussion

37.	The decision-making unit of a buying organization is called its _____________: all the individuals and units that participate in the business decision-making process.
A.	buying center .
B.	purchasing center
C.	bidding center
D.	demand-supply center
Answer» E.

Discussion

38.	The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________
A.	Problem recognition.
B.	General need description. .
C.	Product specification.
D.	Proposal solicitation.
Answer» C. Product specification.

Discussion

39.	The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called:
A.	problem recognition.
B.	general need description. .
C.	product specification.
D.	proposal solicitation.
Answer» C. product specification.

Discussion

40.	________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.
A.	Problem recognition
B.	General need description
C.	Product specification .
D.	Proposal solicitation.
Answer» D. Proposal solicitation.

Discussion

41.	Learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way is the definition of:
A.	intentions
B.	behaviours
C.	aptitudes
D.	attitudes .
Answer» E.

Discussion

42.	_____ describes a person s relatively consistent evaluations, feelings, and tendencies toward an object or idea.
A.	lifestyle
B.	motive
C.	habitual behaviour
D.	attitude .
Answer» E.

Discussion

43.	_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
A.	personality
B.	perception .
C.	selective group
D.	habitual behaviour
Answer» C. selective group

Discussion

44.	One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
A.	to make products easily visible and available
B.	to promote sales of products
C.	to differentiate their products from those of competitors .
D.	to do marketing surveys
Answer» D. to do marketing surveys

Discussion

45.	Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
A.	Marketing
B.	Strategy
C.	Price
D.	Knowledge
Answer» E.

Discussion

46.	How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
A.	need recognition
B.	information search
C.	evaluation of alternatives
D.	purchase decision
Answer» D. purchase decision

Discussion

47.	______________ is(are) a person s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
A.	Psychographics
B.	Personality .
C.	Demographics
D.	Lifestyle
Answer» C. Demographics

Discussion

48.	In terms of behaviour; culture, social class and reference group influences have been related to purchase and _________________
A.	Economic situation
B.	Situational influences
C.	Consumption decisions
D.	Physiological influences
Answer» D. Physiological influences

Discussion

49.	The consumer can obtain information from any of several sources. Which is not one of these sources?
A.	personal.
B.	commercial.
C.	attitude. .
D.	public.
Answer» D. public.

Discussion

50.	__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
A.	readiness
B.	selectivity
C.	perception .
D.	motivation
Answer» D. motivation

Discussion

Explore topic-wise MCQs in Master of Commerce (MDotcom).

_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today s society, educational institutions are playing an increasingly greater role in this regard.

________are based on such things as geographic areas, religions, nationalities, ethnic 3groups, and age.

_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

Understanding consumer buying behaviour is not easy. The answers are often locked deep within the consumers head

If a consumer tells friends I like my car more than any other car on the road, then the consumer has expressed a(n):

According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the:

According to the buyer decision process suggested in the text, the first stage is characterized as being one of:

Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:

The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):

The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

The buying process can be triggered by a(n) __________ when one of the person s normal needs hunger, thirst, sex rises to a level high enough to become a drive.

The stage in the buyer decision process in which the consumer is aroused to search for more information is called:

The marketer s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in _____.

If a consumer tells friends I like my car more than any other car on the road, then the consumer has expressed an _____________

In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________

When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________

General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors demand for steel. This is an example of the relationships found in___________

A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.

In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.

The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.

When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________

All of the following are among the primary differences between a business market and a consumer market except ____________

Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being

Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?

If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________

________________ is one of the most basic influences on an individual s needs, wants, and behavior.

A person s attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.

_________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:

With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.

The decision-making unit of a buying organization is called its _____________: all the individuals and units that participate in the business decision-making process.

The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________

The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called:

________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.

Learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way is the definition of:

_____ describes a person s relatively consistent evaluations, feelings, and tendencies toward an object or idea.

_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?

______________ is(are) a person s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.

In terms of behaviour; culture, social class and reference group influences have been related to purchase and _________________

The consumer can obtain information from any of several sources. Which is not one of these sources?

__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.