The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

The __________________ is a person within a reference group who, becau

1.	The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
A.	facilitator
B.	referent actor
C.	opinion leader .
D.	social role player
Answer» D. social role player

Discussion

No Comment Found

Related MCQs

_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today s society, educational institutions are playing an increasingly greater role in this regard.
________are based on such things as geographic areas, religions, nationalities, ethnic 3groups, and age.
_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
Understanding consumer buying behaviour is not easy. The answers are often locked deep within the consumers head
If a consumer tells friends I like my car more than any other car on the road, then the consumer has expressed a(n):
According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the:
According to the buyer decision process suggested in the text, the first stage is characterized as being one of:
Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

Discussion

No Comment Found

Related MCQs

Reply to Comment