Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Generally, the consumer s purchase decision will be to buy the most pr

1.	Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
A.	post purchase behaviour.
B.	attitude of others. .
C.	cognitive dissonance.
D.	habitual buying behaviour.
Answer» C. cognitive dissonance.

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Generally, the consumer s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

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