MCQOPTIONS
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MCQOPTIONS
This section includes 6 Mcqs, each offering curated multiple-choice questions to sharpen your Master of Commerce (MDotcom) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Any paid form of non-personal and promotion of ideas, goods or services by an identified sponsor is called .? |
| A. | Sales promotion |
| B. | Direct marketing |
| C. | Personal selling |
| D. | Advertising |
| Answer» E. | |
| 2. |
is a measure of percentage of people in the target market who are exposed to the ad campaign during a given period of time? |
| A. | Reach |
| B. | Qualitative value |
| C. | Format |
| D. | Premium |
| Answer» B. Qualitative value | |
| 3. |
The internet, direct mail, magazine and radio, all offers advertisers which of the following advantages. |
| A. | Audience selectivity |
| B. | Low cost |
| C. | Credibility |
| D. | Flexibility |
| Answer» B. Low cost | |
| 4. |
The advertiser must decide on the or decided media impact, of a message in a specific medium. |
| A. | Reach |
| B. | Illustration |
| C. | Qualitative value |
| D. | Frequency |
| Answer» D. Frequency | |
| 5. |
Sales .. encourages a sales force to make a selling effort that is above and beyond the normal expectations. |
| A. | Contest |
| B. | Quotas |
| C. | Meetings |
| D. | Plans |
| Answer» B. Quotas | |
| 6. |
According to a survey of purchases . And .. skill are the most important quality for a sales person? |
| A. | Listening ; problem solving |
| B. | Presentation ; listening |
| C. | Concern into interpersonal |
| D. | Presentation ; problem solving |
| Answer» B. Presentation ; listening | |