MCQOPTIONS
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| 1. |
Understanding consumer buying behaviour is not easy. The answers are often locked deep within the consumers head |
| A. | How much money is the consumer willing to spend? |
| B. | How much does the consumer need the product being offered for sale? |
| C. | How much does a discount or a coupon affect the purchase rate? |
| D. | How do consumers respond to various marketing efforts the company might use? |
| Answer» E. | |