The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

new product development process

The _________________ is the mental process through which an individua

1.	The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
A.	adoption process .
B.	consumption process
C.	innovation process
D.	new product development process
Answer» B. consumption process

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The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

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