MCQOPTIONS
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MCQOPTIONS
This section includes 6 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Choose the correct code for the following statements being correct or incorrect.Statement I : A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.Statement II : Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption. |
| A. | Both the statements I and II are correct. |
| B. | Both the statements I and II are incorrect. |
| C. | Statement I is correct, but II is incorrect. |
| D. | Statement II is correct, but I is incorrect. |
| Answer» B. Both the statements I and II are incorrect. | |
| 2. |
Match the items of List I with the items of List II and choose the correct answer from the code given below.List IList II(a) Mobile defense(i) Occupying the most desirable position in consumers’ minds, making the brand almost impregnable(b) Contraction defense(ii) The leader stretches its domain over new territories through market broadening and market diversification(c) Position defense(iii) Large companies gave up weaker markets and reassign resources to stronger ones. |
| A. | (a) - (ii), (b) – (i), (c) – (iii) |
| B. | (a) – (i), (b) – (ii), (c) – (iii) |
| C. | (a) – (ii), (b) – (iii), (c) – (i) |
| D. | (a) – (i), (b) – (iii), (c) – (ii) |
| Answer» D. (a) – (i), (b) – (iii), (c) – (ii) | |
| 3. |
In a typical Funnel, which of these segments would be the largest segments? |
| A. | People who have interest in purchasing |
| B. | People who have acted upon their purchase decision |
| C. | People who have decided to purchase |
| D. | People who are aware of the product |
| Answer» E. | |
| 4. |
EPRG framework in International Business refers to |
| A. | Ethno. Poly, Regio, Geo Transformations |
| B. | Ethnocentric. Polycentric. Regiocentric and Geocentric Orientations |
| C. | Ethics. Policies. Regulations. Guidelines Orientations |
| D. | Every Person Refers Global Framework |
| Answer» C. Ethics. Policies. Regulations. Guidelines Orientations | |
| 5. |
Market for automobiles needs to be segmented on the basis of:(A) Buying behaviour(B) Psychographics(C) Geographics(D) DemographicsChoose the most appropriate answer from the options given below: |
| A. | (A), (D) only |
| B. | (C), (D) only |
| C. | (A), (B), (D) only |
| D. | (A), (B), (C), (D) |
| Answer» E. | |
| 6. |
How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior? |
| A. | 6 |
| B. | 8 |
| C. | 12 |
| D. | 4 |
| Answer» C. 12 | |