1.

Choose the correct code for the following statements being correct or incorrect.Statement I : A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.Statement II : Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption.

A. Both the statements I and II are correct.
B. Both the statements I and II are incorrect.
C. Statement I is correct, but II is incorrect.
D. Statement II is correct, but I is incorrect.
Answer» B. Both the statements I and II are incorrect.


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