MCQOPTIONS
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				| 1. | 
                                    How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior? | 
                            
| A. | 6 | 
| B. | 8 | 
| C. | 12 | 
| D. | 4 | 
| Answer» C. 12 | |