MCQOPTIONS
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| 1. |
When demand elasticity is hard to measure, firms feel that ________ form of pricing makes sense. The idea is that the collective wisdom of the industry will produce a price that will yield a fair return. Which of the following pricing methods is most appropriate to the description just given? |
| A. | Cost-plus pricing |
| B. | Break-even pricing |
| C. | Everyday low pricing |
| D. | Going-rate pricing |
| E. | None of these |
| Answer» E. None of these | |