1.

When demand elasticity is hard to measure, firms feel that ________ form of pricing makes sense. The idea is that the collective wisdom of the industry will produce a price that will yield a fair return. Which of the following pricing methods is most appropriate to the description just given?

A. Cost-plus pricing
B. Break-even pricing
C. Everyday low pricing
D. Going-rate pricing
E. None of these
Answer» E. None of these


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