MCQOPTIONS
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MCQOPTIONS
This section includes 5 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? |
| A. | problem recognition |
| B. | product specification |
| C. | product-supplier search |
| D. | product selection |
| E. | product evaluation |
| Answer» D. product selection | |
| 2. |
For routinely purchased items, buyers are frequently the: |
| A. | users |
| B. | influencers |
| C. | deciders |
| D. | gatekeepers |
| E. | None of these |
| Answer» D. gatekeepers | |
| 3. |
The group of people within an organisation who are involved in making organisational purchase decisions is referred to as: |
| A. | the new-task team |
| B. | negotiators |
| C. | purchasing agents |
| D. | deciders |
| E. | the buying centre |
| Answer» F. | |
| 4. |
When the requirements associated with a new-task purchase are changed the second or third time, this is called a: |
| A. | modified rebuy purchase |
| B. | contractual purchase |
| C. | straight rebuy purchase |
| D. | negotiated rebuy purchase |
| E. | None of these |
| Answer» B. contractual purchase | |
| 5. |
The demand for many industrial products for which a price increase or decrease will not significantly affect the demand is: |
| A. | elastic |
| B. | inelastic |
| C. | derived |
| D. | joint |
| E. | None of these |
| Answer» C. derived | |