MCQOPTIONS
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| 1. |
If a seller were to set prices based on buyers’ perceptions of value rather than on the seller’s costs, the seller would be using which of the following forms of pricing? |
| A. | Competition-based pricing |
| B. | Going-rate pricing |
| C. | Cost-based pricing |
| D. | Value-based pricing |
| E. | None of these |
| Answer» E. None of these | |