MCQOPTIONS
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MCQOPTIONS
This section includes 8 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The consumer movement is: |
| A. | against foreign imports that are much cheaper than products produced in the home market |
| B. | a movement that is trying to improve consumer satisfaction |
| C. | a social movement that is able to challenge big business practices |
| D. | a diverse group of individuals, groups and organizations attempting to protect the rights of consumers |
| E. | None of these |
| Answer» E. None of these | |
| 2. |
If the National Association of Hosiery Manufacturers sets guidelines for its member firms to follow regarding the use of unethical practices, it is engaging in: |
| A. | Legislation |
| B. | Lobbying |
| C. | Self-regulation |
| D. | Environmental scanning |
| E. | Trade restraint |
| Answer» D. Environmental scanning | |
| 3. |
There are two major categories of laws that directly affect marketing practices - procompetitive legislation and: |
| A. | Consumer protection legislation |
| B. | Unfair trade practices laws |
| C. | Trading standards legislation |
| D. | Consumer price discrimination legislation |
| E. | None of these |
| Answer» B. Unfair trade practices laws | |
| 4. |
After Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called: |
| A. | Environmental scanning |
| B. | Survey of environment |
| C. | Marketing planning |
| D. | Environmental analysis |
| E. | Marketing information processing |
| Answer» E. Marketing information processing | |
| 5. |
Compaq Computers collects information about political, legal, regulatory, societal, economic, competitive and technological forces that may affect its marketing activities. This process is called: |
| A. | Environmental scanning |
| B. | Survey of environment |
| C. | Marketing information analysis |
| D. | Environmental segmentation |
| E. | None of these |
| Answer» B. Survey of environment | |
| 6. |
The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is: |
| A. | Monopoly |
| B. | Oligopoly |
| C. | Monopolistic Competition |
| D. | Perfect Competition |
| E. | None of the above |
| Answer» D. Perfect Competition | |
| 7. |
What type of competitive structure exists when a few sellers control a large portion of the supply of a product? |
| A. | Monopoly |
| B. | Oligopoly |
| C. | Monopolistic Competition |
| D. | Mixed Competition |
| E. | Perfect Competition |
| Answer» C. Monopolistic Competition | |
| 8. |
By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: |
| A. | decrease both disposable and discretionary income. |
| B. | expand disposable income at the expense of discretionary income. |
| C. | expand current buying power at the expense of future buying power |
| D. | expand both disposable income and wealth. |
| E. | expand discretionary income at the expense of disposable income. |
| Answer» D. expand both disposable income and wealth. | |