MCQOPTIONS
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MCQOPTIONS
This section includes 10 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
When Campbell’s introduced its line of low-sodium soups in response to consumer demand, it was following which one of the following philosophies? |
| A. | Selling concept |
| B. | Production concept |
| C. | Customer concept |
| D. | Marketing concept |
| E. | None of these |
| Answer» E. None of these | |
| 2. |
'Parents Against Drunk Drivers' is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets: |
| A. | Goods |
| B. | Ideas |
| C. | Services |
| D. | Person |
| E. | None of these |
| Answer» C. Services | |
| 3. |
The type of product that results from applying human and mechanical efforts to people is: |
| A. | A service |
| B. | Goods |
| C. | An idea |
| D. | A concept |
| E. | A philosophy |
| Answer» B. Goods | |
| 4. |
Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to: |
| A. | Poor distribution |
| B. | High price |
| C. | Lack of customer satisfaction |
| D. | Poor promotion |
| E. | Poor packaging |
| Answer» D. Poor promotion | |
| 5. |
Marketing efforts specifically aim at: |
| A. | Distributing “something of value” to buyers and sellers. |
| B. | Facilitating satisfying exchange relationships. |
| C. | Developing new products for target markets. |
| D. | Understanding buyer behaviour to meet buyer needs. |
| E. | Distributing products at the right price to store. |
| Answer» C. Developing new products for target markets. | |
| 6. |
The two steps of developing a marketing strategy include selecting and analysing a target market and: |
| A. | Selecting a group of persons towards which the firm should direct its marketing efforts. |
| B. | Developing marketing objectives to meet organisation goals. |
| C. | Deciding how to organise the marketing department to meet customer needs. |
| D. | Developing a marketing mix that precisely meets the needs of individuals in the target market. |
| Answer» E. | |
| 7. |
McDonald’s runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: |
| A. | is production oriented. |
| B. | considers only environmental factors. |
| C. | has several target markets. |
| D. | lacks focus. |
| E. | considering only one particular market. |
| Answer» D. lacks focus. | |
| 8. |
Polaroid is aiming its 'Cool Cam', a newly launched camera, at teenagers. It clearly suggests that teenagers are Polaroid’s: |
| A. | Audience |
| B. | Reference group |
| C. | Segmentation |
| D. | Target market |
| E. | Focus group |
| Answer» E. Focus group | |
| 9. |
Kumar is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company’s product. Kelly is studying the company’s: |
| A. | Marketing strategy |
| B. | Marketing mix |
| C. | Market offering |
| D. | Product offering |
| E. | Marketing plan |
| Answer» C. Market offering | |
| 10. |
Evaluating marketing performance by comparing it to established standards is part of: |
| A. | Marketing planning |
| B. | Organising marketing activities |
| C. | Coordinating marketing activities |
| D. | Marketing control |
| E. | None of these |
| Answer» E. None of these | |