Explore topic-wise MCQs in Marketing Knowledge.

This section includes 5 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.

1.

McDonald’s uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?

A. Demographic
B. Psychographic
C. Geographic
D. Education
E. Product related
Answer» B. Psychographic
Discussion
2.

Toyota Motors, specifically keeping the Indian roads into considertation, is planning to launch a new luxury car. Which one of the following would be a likely variable for segmenting the market for this new model?

A. Religion
B. Geographic location
C. Income
D. Political views
E. Race
Answer» C. Income
Discussion
3.

A firm with limited resources can compete with much larger organisations by:

A. concentrating its efforts on a single segment.
B. using a multi-segment targeting strategy.
C. using a geographical segmentation variable.
D. using multivariable segmentation.
E. concentrating its efforts on the total population.
Answer» B. using a multi-segment targeting strategy.
Discussion
4.

The purpose of market segmentation is to:

A. differentiate among similar products.
B. divide the total market to allow the marketer to develop a more precise marketing mix
C. reduce the overall cost of marketing activities
D. identify a single marketing mix that will be satisfy market segments.
E. meet the needs of homogeneous markets.
Answer» C. reduce the overall cost of marketing activities
Discussion
5.

The total market approach to finding a target market will probably be UNSUCCESSFUL when:

A. Product differentiation is used.
B. The firm defines the total market as its target market.
C. People within the market have heterogeneous needs.
D. People within the market have homogeneous needs.
E. None of these
Answer» D. People within the market have homogeneous needs.
Discussion