MCQOPTIONS
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MCQOPTIONS
This section includes 5 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which of the following is NOT generally recognized as an element of the marketing mix? |
| A. | Profitability |
| B. | Promotion |
| C. | Product |
| D. | Place |
| Answer» B. Promotion | |
| 2. |
A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present? |
| A. | Awareness |
| B. | Interest |
| C. | An emotional attribute |
| D. | Consistency |
| E. | None of these |
| Answer» E. None of these | |
| 3. |
A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances? |
| A. | If it satisfies customers’ needs |
| B. | If the price differential is minimal |
| C. | If the brand can be classed as aspirational |
| D. | Differentiated products will always be successful |
| E. | None of these |
| Answer» B. If the price differential is minimal | |
| 4. |
Palmolive soap, shampoo and moisturizer brands belong to a brand _________. |
| A. | Spectrum |
| B. | Segment |
| C. | Market |
| D. | Family |
| E. | None of these |
| Answer» E. None of these | |
| 5. |
Which of the following products is most commonly sold on the basis of theemotionalattributes of its brand name? |
| A. | Industrial printing equipment |
| B. | Soft drinks |
| C. | Fresh milk |
| D. | Cheese |
| E. | None of these |
| Answer» C. Fresh milk | |