Explore topic-wise MCQs in Marketing Knowledge.

This section includes 5 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.

1.

Which of the following is NOT an element of a Marketing Information System?

A. marketing research
B. decision support system
C. production monitoring system
D. internal research
E. None of these
Answer» D. internal research
Discussion
2.

‘Mystery Shopper’ surveys can best be described as a form of:

A. observational research
B. desk research
C. essentially quantitative research
D. attitudinal research
E. None of these
Answer» B. desk research
Discussion
3.

Factors that are crucial to the effectiveness of a company’s marketing intelligence systems are listed below. Which factor is INCORRECT?

A. an accurate description of the company’s information needs
B. xtensiveness of the search for intelligence
C. speed of communication
D. appointment of a full time marketing research manager
E. None of these
Answer» E. None of these
Discussion
4.

Which of the following indicators is most likely to be an effective predictor of UK demand for new commercial catering equipment in one year’s time?

A. sterling exchange rate
B. household discretionary income
C. number of people attending professional catering equipment exhibitions
D. Gross Domestic Product
E. None of these
Answer» D. Gross Domestic Product
Discussion
5.

In respect of a pub chain seeking to learn more about trends in dining out, the following are all examples of ________; Financial Times industry sector surveys; other pub chians annual reports, and reports published by trade bodies representing the licensed pub trade.

A. tertiary data
B. market information system
C. primary data
D. secondary data
E. None of these
Answer» E. None of these
Discussion