MCQOPTIONS
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MCQOPTIONS
This section includes 4 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Knowledge knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
A company wanting to maintain market share during the maturity stage requires moderate and sometimes large _________ |
| A. | Advertising expenditures |
| B. | Distribution expenditures |
| C. | Production expenditures |
| D. | Price increase |
| E. | Packaging modifications |
| Answer» B. Distribution expenditures | |
| 2. |
When Hyundai Motors offers to let qualified buyers test-drive the new i20, the dealer is primarily trying to stimulate which stage of the product adoption process? |
| A. | Awareness |
| B. | Interest |
| C. | Evaluation |
| D. | Trial |
| E. | Adoption |
| Answer» E. Adoption | |
| 3. |
Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? |
| A. | Product development |
| B. | Idea screening |
| C. | Idea generation |
| D. | Business analysis |
| E. | Marketing |
| Answer» C. Idea generation | |
| 4. |
All of the following are major steps in developing new products except _________ . |
| A. | test marketing |
| B. | evaluation of competitors’ efforts |
| C. | screening |
| D. | business analysis |
| E. | idea generation |
| Answer» C. screening | |