Compaq Computers collects information about political, legal, regulato – McqOptions

MCQOPTIONS

1.	Compaq Computers collects information about political, legal, regulatory, societal, economic, competitive and technological forces that may affect its marketing activities. This process is called:
A.	Environmental scanning
B.	Survey of environment
C.	Marketing information analysis
D.	Environmental segmentation
E.	None of these
Answer» B. Survey of environment

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