MCQOPTIONS
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| 1. |
After Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called: |
| A. | Environmental scanning |
| B. | Survey of environment |
| C. | Marketing planning |
| D. | Environmental analysis |
| E. | Marketing information processing |
| Answer» E. Marketing information processing | |