MCQOPTIONS
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| 1. |
A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances? |
| A. | If it satisfies customers’ needs |
| B. | If the price differential is minimal |
| C. | If the brand can be classed as aspirational |
| D. | Differentiated products will always be successful |
| E. | None of these |
| Answer» B. If the price differential is minimal | |