A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present?

A brand is a shorthand method which a manufacturer can use to identify

1.	A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present?
A.	Awareness
B.	Interest
C.	An emotional attribute
D.	Consistency
E.	None of these
Answer» E. None of these