MCQOPTIONS
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MCQOPTIONS
This section includes 192 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
The services provided by medical and legal specialists are considered as |
| A. | unsought products |
| B. | shopping products |
| C. | specialty products |
| D. | industrial convenient products |
| Answer» D. industrial convenient products | |
| 152. |
The clothing line of fashion designers is best classified as |
| A. | unsought product |
| B. | specialty shopping products |
| C. | industrial products |
| D. | specialty products |
| Answer» E. | |
| 153. |
The classic examples of salutary products are |
| A. | ineffective medicines |
| B. | junk food and cigarettes |
| C. | nutritious high fiber cereals |
| D. | insurance products |
| Answer» E. | |
| 154. |
The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as |
| A. | voluntary franchise |
| B. | involuntary cooperative |
| C. | retailer cooperative |
| D. | voluntary cooperative |
| Answer» D. voluntary cooperative | |
| 155. |
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as |
| A. | product line |
| B. | product class |
| C. | need family |
| D. | product family |
| Answer» D. product family | |
| 156. |
The Company will face low sales and low markups if company set its prices |
| A. | too high |
| B. | too low |
| C. | too discounted |
| D. | none of the above |
| Answer» B. too low | |
| 157. |
The factory outlets and ware house clubs are classified as types of |
| A. | independent super retailer |
| B. | off-price retailer |
| C. | on-price retailer |
| D. | independent off-price retailer |
| Answer» C. on-price retailer | |
| 158. |
The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called |
| A. | seller's adaptation view |
| B. | environmental sustainability |
| C. | consumer profitability |
| D. | customer sustainability |
| Answer» C. consumer profitability | |
| 159. |
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of |
| A. | product mix pricing |
| B. | line stretching pricing |
| C. | line filling pricing |
| D. | line deepening pricing |
| Answer» B. line stretching pricing | |
| 160. |
In fourth level of customer value hierarchy, the marketer converts the expected products into |
| A. | expected products |
| B. | basic product |
| C. | augmented products |
| D. | potential product |
| Answer» D. potential product | |
| 161. |
If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be |
| A. | 4 |
| B. | 6 |
| C. | 24 |
| D. | 30 |
| Answer» B. 6 | |
| 162. |
The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as |
| A. | consumerism |
| B. | seller's extrovert sellers |
| C. | environmentalism |
| D. | seller introvert seller |
| Answer» B. seller's extrovert sellers | |
| 163. |
The qualities of product that buyers evaluate after purchasing the product is classified as |
| A. | minor qualities |
| B. | search qualities |
| C. | credence qualities |
| D. | experience qualities |
| Answer» E. | |
| 164. |
The banks, hotels, airlines, law firms and insurance companies are example of services of |
| A. | government sector |
| B. | private non-profit sector |
| C. | manufacturing sector |
| D. | business sector |
| Answer» E. | |
| 165. |
The sustainable marketing principle which states that company must considers society's long term interest, consumer wants and company requirements is called |
| A. | sense of broad marketing |
| B. | sense of mission marketing |
| C. | sense of vision marketing |
| D. | societal marketing |
| Answer» E. | |
| 166. |
The retail business built on a place that is owned, planned and developed as single business unit is classified as |
| A. | shopping center |
| B. | specialty center |
| C. | corporate center |
| D. | warehouse club center |
| Answer» B. specialty center | |
| 167. |
The industrial products can be classified into |
| A. | Three groups |
| B. | Two groups |
| C. | Four groups |
| D. | Five groups |
| Answer» B. Two groups | |
| 168. |
The system states the way, which users use the products and its related services is classified as |
| A. | product classification system |
| B. | consumption system |
| C. | customer value system |
| D. | product differentiation system |
| Answer» C. customer value system | |
| 169. |
If the lawn mower is bought for landscaping business, the lawn mower is classified as |
| A. | consumer products |
| B. | industrial products |
| C. | augmented products |
| D. | specialty products |
| Answer» C. augmented products | |
| 170. |
The kind of qualities that buyers used to evaluate before purchasing the product are classified as |
| A. | search qualities |
| B. | credence qualities |
| C. | experience qualities |
| D. | minor qualities |
| Answer» B. credence qualities | |
| 171. |
The measurement of probability will not fail to perform the promised features of product is classified as |
| A. | durability |
| B. | performance quality |
| C. | reliability |
| D. | conformance quality |
| Answer» D. conformance quality | |
| 172. |
The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as |
| A. | limited service retailers |
| B. | super retailers |
| C. | full-service retailers |
| D. | self-service retailers |
| Answer» D. self-service retailers | |
| 173. |
The stores such as Kroger, Safeway and Supervalu are examples of |
| A. | outbound stores |
| B. | super market |
| C. | inbound stores |
| D. | intensive stores |
| Answer» C. inbound stores | |
| 174. |
The consumer products does not include |
| A. | sought products |
| B. | unsought products |
| C. | specialty products |
| D. | shopping products |
| Answer» B. unsought products | |
| 175. |
The major types of retail organizations includes |
| A. | corporate chains |
| B. | retailer cooperatives |
| C. | voluntary chains |
| D. | all of above |
| Answer» E. | |
| 176. |
The retail stores such as 7-eleven and stop-n-go are examples of |
| A. | outbound stores |
| B. | inbound stores |
| C. | intensive stores |
| D. | convenience stores |
| Answer» E. | |
| 177. |
To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of |
| A. | demand side |
| B. | supply side |
| C. | complementary side |
| D. | descriptive side |
| Answer» B. supply side | |
| 178. |
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as |
| A. | minor qualities |
| B. | search qualities |
| C. | credence qualities |
| D. | experience qualities |
| Answer» D. experience qualities | |
| 179. |
The level at which the primary characteristics of products are operated is classified as |
| A. | reliability |
| B. | durability |
| C. | performance quality |
| D. | conformance quality |
| Answer» D. conformance quality | |
| 180. |
The characteristics of services include |
| A. | variability and inseparability |
| B. | intangibility |
| C. | perishability |
| D. | all of the above |
| Answer» E. | |
| 181. |
The marketing which describes the skills to serve the clients is classified as |
| A. | interactive marketing |
| B. | internal marketing |
| C. | external marketing |
| D. | descriptive marketing |
| Answer» B. internal marketing | |
| 182. |
The examples of farm products included |
| A. | fish and lumber |
| B. | iron ore |
| C. | wheat, cotton, fruits |
| D. | crude petroleum |
| Answer» D. crude petroleum | |
| 183. |
The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as |
| A. | homogeneous shopping goods |
| B. | heterogeneous shopping goods |
| C. | impulse shopping goods |
| D. | emergency shopping goods |
| Answer» B. heterogeneous shopping goods | |
| 184. |
The group of products on the basis of tangibility and durability include |
| A. | durable goods |
| B. | non-durable goods |
| C. | services |
| D. | all of the above |
| Answer» E. | |
| 185. |
The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as |
| A. | durable goods |
| B. | non-durable goods |
| C. | services |
| D. | augmented goods |
| Answer» D. augmented goods | |
| 186. |
In retailer industry, the Tiffany and Williams Sonoma are considered as |
| A. | full-service retailers |
| B. | self-service retailers |
| C. | limited service retailers |
| D. | super retailers |
| Answer» B. self-service retailers | |
| 187. |
The classic examples of deficient products are |
| A. | ineffective medicines |
| B. | junk food and cigarettes |
| C. | nutritious high fiber cereals |
| D. | insurance products |
| Answer» B. junk food and cigarettes | |
| 188. |
The products that are sold through wide spread distribution network are classified as |
| A. | convenience products |
| B. | shopping products |
| C. | unsought products |
| D. | sought consumer products |
| Answer» B. shopping products | |
| 189. |
The product packaging is said to be part of |
| A. | actual product |
| B. | positioning strategy |
| C. | competitive strategy |
| D. | value proposition |
| Answer» B. positioning strategy | |
| 190. |
The 'banking services' and 'hotel services' are examples of |
| A. | products |
| B. | commodities |
| C. | barter system |
| D. | offered services |
| Answer» E. | |
| 191. |
The products that are bought to be used in conduct of business is called |
| A. | consumer products |
| B. | industrial products |
| C. | augmented products |
| D. | core customer value |
| Answer» C. augmented products | |
| 192. |
The BlackBerry specific product design with QWERTY keyboard is an example of |
| A. | product experience |
| B. | intangible products |
| C. | tangible product |
| D. | services |
| Answer» D. services | |